Strategy – Because every journey has to start somewhere

Your future today

When developing a strategy, we work alongside you to define what you aim to achieve in the mid- and long-term with your brands, products or services or within the framework of your new ecosystem as well as how you can use this strategy to increase your profitability. With this in mind, we analyse your current business model, your brand personality and your customers’ needs. And of course the orientation of your most important competitors. Employing a holistic process, we tease out the core elements of your brand performance, determine your most valuable market potential and pinpoint your unique selling points. In the process, we consistently place your customers centre stage and create an all- encompassing brand and customer experience.

An eco-partnership to benefit your value creation

In order to develop sustainable corporate strategies, we have been working alongside the corporate consultancy STAUFEN INOVA for a number of years. On the one hand, carefully considered supply chain management, process orientation and targeted reorganisation can cut operating costs. On the other, such changes may also require products, services and possibly even the brand itself to be modified accordingly. As a consequence, we have set up a co-working space in Zurich together with STAUFEN INOVA where we optimise approaches, methods and tools and offer all-round strategic consultancy from a single source.

  • Qualitative customer interviews
  • Competitor analysis
  • Benchmarking
  • Touchpoint Analysis
  • Customer Journey Mapping
  • Portfolio- Analysis und Strategy
  • Brandpositioning
  • Vetica Value Space
  • Target group and persona definition
  • Brand analysis and brand strategy
  • Brandarchitecture
  • Vision and Mission
  • Brand core values
  • Innovationsmanagement
  • Digital Transformation
  • Customer Experience
  • Design Management
  • Design Thinking
  • Design-Maturity-Index
  • Service Blueprint
  • Vetica Brand Audit
  • Design Maturity Assassement
  • Customer Centric Audit
  • Design Governance


Kingwhale 菁華工業

Weaving a Sustainable Future


The future of mobile wound healing


Corporate product design as a key experience


A new dimension in travel