AGP – The power to achieve anything

Rebranding with a clear focus on customer needs

AGP manufactures power tools for various industries, including metalworking, concrete and stone processing, and the airless paint spraying industry.

With the repositioning of the AGP brand in the global market, three new core values were decided upon within the branding project: Practical, Dynamic and Integrity.

The new AGP brand slogan: “Power to achieve anything” paired with a modern, minimalist design and simple visual elements is the foundation of the new AGP branding.”

Have a look at the whole project