{"id":2864,"date":"2022-11-02T13:37:45","date_gmt":"2022-11-02T12:37:45","guid":{"rendered":"https:\/\/vetica-group.com\/ueber-uns\/branding\/"},"modified":"2023-02-13T09:25:10","modified_gmt":"2023-02-13T09:25:10","slug":"branding","status":"publish","type":"page","link":"https:\/\/vetica-group.com\/de\/uber-uns\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"

[vc_section back_color=“color-xsdn“ back_image=“1565″ overlay_alpha=“50″ uncode_shortcode_id=“105554″ back_color_type=“uncode-palette“ el_class=“hero-section“][vc_row unlock_row=““ row_height_percent=“100″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ shift_y_fixed=“yes“ z_index=“0″ uncode_shortcode_id=“104381″ css=“.vc_custom_1667375225663{padding-right: 20px !important;padding-left: 20px !important;}“ el_class=“single-media-row“ row_height_pixel=“1000″][vc_column column_width_percent=“100″ gutter_size=“3″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“823510″][vc_empty_space empty_h=“3″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“0″][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ equal_height=“yes“ gutter_size=“1″ shift_y=“0″ 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row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“0″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“108182″ limit_content=““][vc_column_inner column_width_use_pixel=“yes“ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ align_mobile=“align_left_mobile“ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“110927″ column_width_pixel=“1100″ el_class=“heading-block“][vc_empty_space empty_h=“5″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″][vc_custom_heading text_color=“color-xsdn“ heading_semantic=“p“ text_font=“font-177265″ text_size=“fontsize-733789″ text_weight=“400″ text_height=“fontheight-163294″ uncode_shortcode_id=“657067″ text_color_type=“uncode-palette“ el_class=“heading-text“]Branding \u2013 weil Sinn aus Sinnhaftem entsteht[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-145776″ overlay_alpha=“50″ uncode_shortcode_id=“734039″ back_color_type=“uncode-palette“ el_class=“text-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“755976″ css=“.vc_custom_1667376611557{padding-right: 20px !important;padding-left: 20px !important;}“][vc_column column_width_use_pixel=“yes“ position_vertical=“middle“ gutter_size=“3″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“645506″ column_width_pixel=“828″ css=“.vc_custom_1667378961645{border-right-width: 0px !important;border-left-width: 0px !important;}“][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“1″ medium_visibility=“yes“ mobile_visibility=“yes“][vc_empty_space empty_h=“0″ medium_visibility=“yes“ mobile_visibility=“yes“][vc_custom_heading text_color=“color-184738″ heading_semantic=“h4″ text_font=“font-177265″ text_size=“h4″ text_weight=“700″ text_height=“fontheight-140512″ text_space=“fontspace-138090″ uncode_shortcode_id=“151007″ text_color_type=“uncode-palette“]<\/p>\n

Your corporate core<\/span><\/strong><\/h4>\n

[\/vc_custom_heading][vc_column_text text_lead=“yes“ text_color=“color-184738″ uncode_shortcode_id=“568163″ text_color_type=“uncode-palette“ el_class=“text-block“]Branding verstehen wir ganz w\u00f6rtlich: kennzeichnend. Darum entwickeln wir einen Markenauftritt, der Ihr Unternehmen charakterisiert. So bauen wir eine Identifikationsbr\u00fccke f\u00fcr Unternehmen, Mitarbeitende, Kunden und Gesch\u00e4ftspartner. Branding gibt Orientierung, Inhalt und Sinnhaftigkeit. Als Branding-Experten unterst\u00fctzen wir nationale und internationale Unternehmen in ihrer erfolgreichen Marktpositionierung. Dazu setzen wir nicht nur unsere eigene Kreativit\u00e4t ein, sondern auch diejenige von anderen Disziplinen und Kulturen. Als Basis f\u00fcr Ihre Markenf\u00fchrung entwickeln wir eine Markenstrategie, die zum einen aus Ihrer Unternehmensstrategie hervorgeht und zum anderen die Grundlagen f\u00fcr eine starke Marke vorgibt. Dazu loten wir Ihre Markenmaturit\u00e4t auf strategischer, operativer und prozessualer Ebene aus. Die Markenstrategie transformieren wir dann in analoge und digitale Kundenerlebnisse am Produkt oder im Raum. Aus der Verkettung dieser Touchpoints entsteht eine integrierte Customer Journey, die Ihre Marke f\u00fcr Ihre Kunden zu dem macht, was sie sein sollte: unvergleichbar und unverzichtbar.[\/vc_column_text][vc_empty_space empty_h=“3″ mobile_visibility=“yes“][vc_empty_space empty_h=“1″][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“202734″ back_color_type=“uncode-palette“][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“124512″][vc_column width=“1\/1″][vc_single_image media=“1566″ media_width_percent=“100″ css_animation=“bottom-t-top“ animation_speed=“700″ uncode_shortcode_id=“962615″][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-jevc“ overlay_alpha=“50″ uncode_shortcode_id=“408125″ back_color_type=“uncode-palette“ el_class=“list-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_use_pixel=“yes“ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“176452″ css=“.vc_custom_1667391167990{margin-top: 0px !important;padding-right: 20px !important;padding-left: 20px !important;}“ column_width_pixel=“890″][vc_column width=“1\/1″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“1″ mobile_visibility=“yes“][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“2″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“104715″ css=“.vc_custom_1667391432971{margin-top: 0px !important;}“ limit_content=““][vc_column_inner column_width_percent=“100″ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ style=“dark“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“4″ mobile_width=“0″ width=“1\/2″ uncode_shortcode_id=“510677″][uncode_list icon=“fa fa-minus“ uncode_shortcode_id=“587977″ el_class=“list-block“]<\/p>\n

    \n
  • Corporate Identity\/Corporate Design (CI\/CD)<\/li>\n
  • Naming<\/li>\n
  • Verbal Identity<\/li>\n
  • Corporate Communication<\/li>\n
  • Corporate Imagery\/Videos\/Clips<\/li>\n
  • Editorial Design<\/li>\n
  • Booth Design<\/li>\n
  • POS Design<\/li>\n
  • Digital Brand Books<\/li>\n
  • Corporate Publishing<\/li>\n
  • Re-Branding<\/li>\n<\/ul>\n

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      \n
    • Signage<\/li>\n
    • Packaging Design<\/li>\n
    • Design Maturity Score (DMS)<\/li>\n
    • Brand positioning with the VETICA Value Space (VVS)<\/li>\n
    • Digital Branding<\/li>\n
    • Interactive Brand Guidelines<\/li>\n
    • Graphic Design<\/li>\n
    • Messages and Claims<\/li>\n
    • Portfolio Analysis and Strategy (products\/services)<\/li>\n
    • Market and Customer Insights<\/li>\n
    • Brand Identity Systems (CI\/CD)<\/li>\n<\/ul>\n

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      \u00c4hnliche Projekte<\/h2>\n

      [\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=“100″ position_horizontal=“left“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_left_tablet“ medium_width=“4″ mobile_visibility=“yes“ mobile_width=“7″ width=“2\/4″ uncode_shortcode_id=“179716″ el_class=“section-text“][\/vc_column_inner][vc_column_inner column_width_percent=“100″ position_horizontal=“right“ align_horizontal=“align_right“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“2″ mobile_width=“4″ width=“1\/4″ uncode_shortcode_id=“197888″ el_class=“section-link“][vc_button button_color=“color-jevc“ size=“btn-link“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ icon_position=“right“ display=“inline“ inline_mobile=“yes“ scale_mobile=“no“ link=“url:%2Fde%2Fkunden%2F|title:Kunden“ button_color_type=“uncode-palette“ icon=“fa fa-arrow-right4″ uncode_shortcode_id=“552052″]Kunden[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“578148″ css=“.vc_custom_1667392690996{margin-top: 0px !important;}“ limit_content=““][vc_column_inner column_width_percent=“100″ gutter_size=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“455714″][vc_empty_space empty_h=“1″ mobile_visibility=“yes“][vc_empty_space empty_h=“0″][uncode_index el_id=“index-713854″ loop=“size:4|order_by:rand|post_type:portfolio|tax_query:32|taxonomy_count:10″ screen_lg=“1000″ screen_md=“600″ screen_sm=“480″ gutter_size=“2″ portfolio_items=“media|featured|onpost|original,title,text|excerpt“ single_width=“6″ single_overlay_opacity=“50″ single_padding=“0″ single_text_reduced=“yes“ single_thumb_hover=“yes“ single_title_family=“font-177265″ single_title_dimension=“h4″ single_title_weight=“700″ single_title_height=“fontheight-160558″ single_title_space=“fontspace-138090″ single_css_animation=“zoom-in“ single_animation_delay=“200″ lbox_gallery_arrows=“no“ uncode_shortcode_id=“884925″ el_class=“portfolio-grids“][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=““][vc_column_inner column_width_percent=“100″ position_horizontal=“right“ align_horizontal=“align_right“ gutter_size=“3″ font_family=“font-177265″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_right_tablet“ medium_width=“0″ align_mobile=“align_left_mobile“ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“907867″][vc_button button_color=“color-184738″ text_skin=“yes“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ border_width=“0″ icon_position=“right“ display=“inline“ scale_mobile=“no“ link=“url:%2Fde%2Fprojekte%2F|title:Projects“ button_color_type=“uncode-palette“ icon=“fa fa-arrow-right2″ uncode_shortcode_id=“833442″ el_class=“section-button“]Alle Projekte[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_section back_color=“color-xsdn“ back_image=“1565″ overlay_alpha=“50″ uncode_shortcode_id=“105554″ back_color_type=“uncode-palette“ el_class=“hero-section“][vc_row unlock_row=““ row_height_percent=“100″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ shift_y_fixed=“yes“ z_index=“0″ uncode_shortcode_id=“104381″ […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":2858,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2864","page","type-page","status-publish","hentry"],"yoast_head":"\nBranding • Services • Vetica Group AG<\/title>\n<meta name=\"description\" content=\"Weil Sinn aus Sinnhaftem entsteht. 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