{"id":2870,"date":"2022-11-02T06:30:05","date_gmt":"2022-11-02T05:30:05","guid":{"rendered":"https:\/\/vetica-group.com\/about-us\/strategie\/"},"modified":"2023-02-13T09:33:25","modified_gmt":"2023-02-13T09:33:25","slug":"strategie","status":"publish","type":"page","link":"https:\/\/vetica-group.com\/de\/uber-uns\/strategie\/","title":{"rendered":"Strategie"},"content":{"rendered":"

[vc_section back_color=“color-xsdn“ back_image=“1472″ overlay_alpha=“50″ uncode_shortcode_id=“107884″ back_color_type=“uncode-palette“ el_class=“hero-section“][vc_row unlock_row=““ row_height_percent=“100″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ shift_y_fixed=“yes“ z_index=“0″ uncode_shortcode_id=“104381″ css=“.vc_custom_1667375225663{padding-right: 20px !important;padding-left: 20px !important;}“ el_class=“single-media-row“ row_height_pixel=“1000″][vc_column column_width_percent=“100″ gutter_size=“3″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“823510″][vc_empty_space empty_h=“3″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“0″][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ equal_height=“yes“ gutter_size=“1″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“511201″ el_class=“hero-buttons-block“ limit_content=““][vc_column_inner column_width_use_pixel=“yes“ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“3″ mobile_width=“3″ width=“1\/3″ uncode_shortcode_id=“753384″ column_width_pixel=“150″][vc_button button_color=“color-xsdn“ size=“btn-link“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ button_color_type=“uncode-palette“ uncode_shortcode_id=“151146″ link=“url:%2Fde%2Fuber-uns%2Fdigital%2F|title:Digital“]Digital[\/vc_button][\/vc_column_inner][vc_column_inner column_width_use_pixel=“yes“ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“3″ mobile_width=“3″ width=“1\/3″ uncode_shortcode_id=“141061″ column_width_pixel=“150″][vc_button button_color=“color-xsdn“ size=“btn-link“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ button_color_type=“uncode-palette“ uncode_shortcode_id=“189127″ link=“url:%2Fde%2Fuber-uns%2Fproduct-design%2F|title:Produktdesign“]Produktdesign[\/vc_button][\/vc_column_inner][vc_column_inner column_width_use_pixel=“yes“ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“3″ mobile_width=“3″ width=“1\/3″ uncode_shortcode_id=“206784″ column_width_pixel=“150″][vc_button button_color=“color-xsdn“ size=“btn-link“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ button_color_type=“uncode-palette“ uncode_shortcode_id=“121778″ link=“url:%2Fde%2Fuber-uns%2Fbranding%2F|title:Branding“]Branding[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“0″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“108182″ limit_content=““][vc_column_inner column_width_use_pixel=“yes“ position_vertical=“middle“ align_horizontal=“align_center“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ align_mobile=“align_left_mobile“ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“758042″ column_width_pixel=“1100″ el_class=“heading-block“][vc_empty_space empty_h=“5″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″][vc_custom_heading text_color=“color-xsdn“ heading_semantic=“p“ text_font=“font-177265″ text_size=“fontsize-733789″ text_weight=“400″ text_height=“fontheight-163294″ uncode_shortcode_id=“178085″ text_color_type=“uncode-palette“ el_class=“heading-text“]Strategie \u2013 weil das Ziel am Start beginnt[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-145776″ overlay_alpha=“50″ uncode_shortcode_id=“734039″ back_color_type=“uncode-palette“ el_class=“text-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“755976″ css=“.vc_custom_1667376611557{padding-right: 20px !important;padding-left: 20px !important;}“][vc_column column_width_use_pixel=“yes“ position_vertical=“middle“ gutter_size=“3″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“645506″ column_width_pixel=“828″ css=“.vc_custom_1667378961645{border-right-width: 0px !important;border-left-width: 0px !important;}“][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“1″ medium_visibility=“yes“ mobile_visibility=“yes“][vc_empty_space empty_h=“0″ medium_visibility=“yes“ mobile_visibility=“yes“][vc_custom_heading text_color=“color-184738″ heading_semantic=“h4″ text_font=“font-177265″ text_size=“h4″ text_weight=“700″ text_height=“fontheight-140512″ text_space=“fontspace-138090″ uncode_shortcode_id=“154997″ text_color_type=“uncode-palette“]<\/p>\n

Your future today<\/strong><\/h4>\n

[\/vc_custom_heading][vc_column_text text_lead=“yes“ text_color=“color-184738″ uncode_shortcode_id=“132280″ text_color_type=“uncode-palette“ el_class=“text-block“]In der Strategie definieren wir gemeinsam mit Ihnen, was Sie mittel- bis langfristig mit Ihren Marken, Produkten oder Dienstleistungen oder im Rahmen Ihres neuen \u00d6kosystems erreichen wollen und wie Sie damit Ihre Profitabilit\u00e4t st\u00e4rken. Dazu durchleuchten wir Ihr aktuelles Gesch\u00e4ftsmodell, Ihre Markenpers\u00f6nlichkeit und die Befindlichkeit Ihrer Kunden. Und nat\u00fcrlich die Ausrichtung Ihrer wichtigsten Mitbewerber. In einem holistischen Prozess sch\u00e4len wir den Kern Ihrer Marktleistung heraus, legen Ihr wertvollstes Marktpotenzial frei und bringen Ihre Alleinstellung auf den Punkt. Dabei r\u00fccken wir ihre Kunden konsequent in den Mittelpunkt und schaffen ein ganzheitliches Marken- und Kundenerlebnis.[\/vc_column_text][vc_empty_space empty_h=“3″ mobile_visibility=“yes“][vc_empty_space empty_h=“1″][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“202734″ back_color_type=“uncode-palette“][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“124512″][vc_column width=“1\/1″][vc_single_image media=“1514″ media_width_percent=“100″ uncode_shortcode_id=“196533″][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“108147″ back_color_type=“uncode-palette“ el_class=“text-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“755976″ css=“.vc_custom_1667376611557{padding-right: 20px !important;padding-left: 20px !important;}“][vc_column column_width_use_pixel=“yes“ position_vertical=“middle“ gutter_size=“3″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“111628″ column_width_pixel=“650″ css=“.vc_custom_1667378283519{border-right-width: 0px !important;border-left-width: 0px !important;}“][vc_empty_space empty_h=“1″ mobile_visibility=“yes“][vc_empty_space empty_h=“0″][vc_custom_heading text_color=“color-184738″ heading_semantic=“h4″ text_font=“font-177265″ text_size=“h4″ text_weight=“700″ text_height=“fontheight-140512″ text_space=“fontspace-138090″ uncode_shortcode_id=“186362″ text_color_type=“uncode-palette“ el_class=“strategy-content“]<\/p>\n

An eco-partnership to benefit your value creation<\/strong><\/h4>\n

[\/vc_custom_heading][vc_column_text text_color=“color-184738″ uncode_shortcode_id=“203953″ text_color_type=“uncode-palette“ el_class=“text-block“]F\u00fcr die Entwicklung nachhaltiger Unternehmensstrategien arbeiten wir seit einigen Jahren mit der Unternehmensberatung STAUFEN INOVA<\/span> zusammen. Ein durchdachtes Supply Chain Management, Prozessoptimierungen und die gezielte Reorganisation senken einerseits Betriebskosten. Andererseits verlangen sie nach entsprechenden Ver\u00e4nderungen bei den Produkten und Dienstleistungen und eventuell sogar bei der Marke selbst. Vor diesem Hintergrund haben wir gemeinsam mit STAUFEN INOVA einen Co-Working-Space in Z\u00fcrich eingerichtet. Hier optimieren wir Ans\u00e4tze, Methoden und Tools und bieten eine 360\u00b0-Strategieberatung aus einer Hand.[\/vc_column_text][vc_empty_space empty_h=“3″ mobile_visibility=“yes“][vc_empty_space empty_h=“1″][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-jevc“ overlay_alpha=“50″ uncode_shortcode_id=“408125″ back_color_type=“uncode-palette“ el_class=“list-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_use_pixel=“yes“ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“176452″ css=“.vc_custom_1667391167990{margin-top: 0px !important;padding-right: 20px !important;padding-left: 20px !important;}“ column_width_pixel=“890″][vc_column width=“1\/1″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“1″ mobile_visibility=“yes“][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“2″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“104715″ css=“.vc_custom_1667391432971{margin-top: 0px !important;}“ limit_content=““][vc_column_inner column_width_percent=“100″ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ style=“dark“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“4″ mobile_width=“0″ width=“1\/2″ uncode_shortcode_id=“510677″][uncode_list icon=“fa fa-minus“ uncode_shortcode_id=“207389″ el_class=“list-block“]<\/p>\n

    \n
  • Qualitative customer interviews<\/li>\n
  • Competitor analysis<\/li>\n
  • Benchmarking<\/li>\n
  • Touchpoint Analysis<\/li>\n
  • Customer Journey Mapping<\/li>\n
  • Portfolio- Analysis und Strategy<\/li>\n
  • Brandpositioning<\/li>\n
  • Vetica Value Space<\/li>\n
  • Target group and persona definition<\/li>\n
  • Brand analysis and brand strategy<\/li>\n
  • Brandarchitecture<\/li>\n
  • Vision and Mission<\/li>\n<\/ul>\n

    [\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=“100″ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ style=“dark“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“4″ mobile_width=“0″ width=“1\/2″ uncode_shortcode_id=“109534″][uncode_list icon=“fa fa-minus“ uncode_shortcode_id=“132834″ el_class=“list-block“]<\/p>\n

      \n
    • Brand core values<\/li>\n
    • Innovationsmanagement<\/li>\n
    • Digital Transformation<\/li>\n
    • Customer Experience<\/li>\n
    • Design Management<\/li>\n
    • Design Thinking<\/li>\n
    • Design-Maturity-Index<\/li>\n
    • Service Blueprint<\/li>\n
    • Vetica Brand Audit<\/li>\n
    • Design Maturity Assassement<\/li>\n
    • Customer Centric Audit<\/li>\n
    • Design Governance<\/li>\n<\/ul>\n

      [\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“1″ mobile_visibility=“yes“][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“912113″ back_color_type=“uncode-palette“ el_class=“portfolio-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“3″ bottom_padding=“3″ back_color=“color-xsdn“ overlay_alpha=“0″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ style=“inherited“ uncode_shortcode_id=“211381″ back_color_type=“uncode-palette“ css=“.vc_custom_1667392716645{padding-right: 22px !important;padding-left: 22px !important;}“][vc_column column_width_percent=“100″ align_horizontal=“align_center“ gutter_size=“4″ overlay_alpha=“100″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ zoom_width=“0″ zoom_height=“0″ width=“1\/1″][vc_row_inner row_inner_height_percent=“0″ force_width_grid=“yes“ overlay_alpha=“50″ gutter_size=“0″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“128475″ el_class=“heading-row“ limit_content=““][vc_column_inner column_width_percent=“100″ position_horizontal=“left“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ expand_height=“yes“ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“2″ mobile_width=“4″ width=“1\/4″ uncode_shortcode_id=“244323″ el_class=“section-title“][vc_custom_heading text_color=“color-142581″ text_font=“font-177265″ uncode_shortcode_id=“187453″ text_color_type=“uncode-palette“]<\/p>\n

      \u00c4hnliche Projekte<\/h2>\n

      [\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=“100″ position_horizontal=“left“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_left_tablet“ medium_width=“4″ mobile_visibility=“yes“ mobile_width=“7″ width=“2\/4″ uncode_shortcode_id=“179716″ el_class=“section-text“][\/vc_column_inner][vc_column_inner column_width_percent=“100″ position_horizontal=“right“ align_horizontal=“align_right“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“2″ mobile_width=“4″ width=“1\/4″ uncode_shortcode_id=“197888″ el_class=“section-link“][vc_button button_color=“color-jevc“ size=“btn-link“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ icon_position=“right“ display=“inline“ inline_mobile=“yes“ scale_mobile=“no“ link=“url:%2Fde%2Fkunden%2F|title:Kunden“ button_color_type=“uncode-palette“ icon=“fa fa-arrow-right4″ uncode_shortcode_id=“100106″]Kunden[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“578148″ css=“.vc_custom_1667392690996{margin-top: 0px !important;}“ limit_content=““][vc_column_inner column_width_percent=“100″ gutter_size=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“455714″][vc_empty_space empty_h=“1″ mobile_visibility=“yes“][vc_empty_space empty_h=“0″][uncode_index el_id=“index-713854″ loop=“size:4|order_by:rand|post_type:portfolio|tax_query:33|taxonomy_count:10″ screen_lg=“1000″ screen_md=“600″ screen_sm=“480″ gutter_size=“2″ portfolio_items=“media|featured|onpost|original,title,text|excerpt“ single_width=“6″ single_overlay_opacity=“50″ single_padding=“0″ single_text_reduced=“yes“ single_thumb_hover=“yes“ single_title_family=“font-177265″ single_title_dimension=“h4″ single_title_weight=“700″ single_title_height=“fontheight-160558″ single_title_space=“fontspace-138090″ single_css_animation=“zoom-in“ single_animation_delay=“200″ lbox_gallery_arrows=“no“ uncode_shortcode_id=“178487″ el_class=“portfolio-grids“][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=““][vc_column_inner column_width_percent=“100″ position_horizontal=“right“ align_horizontal=“align_right“ gutter_size=“3″ font_family=“font-177265″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ align_medium=“align_right_tablet“ medium_width=“0″ align_mobile=“align_left_mobile“ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“907867″][vc_button button_color=“color-184738″ text_skin=“yes“ custom_typo=“yes“ font_family=“font-177265″ font_weight=“700″ border_width=“0″ icon_position=“right“ display=“inline“ scale_mobile=“no“ link=“url:%2Fde%2Fprojekte%2F|title:Projects“ button_color_type=“uncode-palette“ icon=“fa fa-arrow-right2″ uncode_shortcode_id=“644635″ el_class=“section-button“]Alle Projekte[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_section back_color=“color-xsdn“ back_image=“1472″ overlay_alpha=“50″ uncode_shortcode_id=“107884″ back_color_type=“uncode-palette“ el_class=“hero-section“][vc_row unlock_row=““ row_height_percent=“100″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ shift_y_fixed=“yes“ z_index=“0″ uncode_shortcode_id=“104381″ […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":2858,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2870","page","type-page","status-publish","hentry"],"yoast_head":"\nStrategie • Services • Vetica Group AG<\/title>\n<meta name=\"description\" content=\"Weil das Ziel am Start beginnt. 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