{"id":9199,"date":"2022-12-12T13:13:20","date_gmt":"2022-12-12T12:13:20","guid":{"rendered":"https:\/\/vetica-group.com\/portfolio\/formosan-farms\/"},"modified":"2023-04-21T12:11:53","modified_gmt":"2023-04-21T10:11:53","slug":"formosan-farms","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/de\/portfolio\/formosan-farms\/","title":{"rendered":"Formosan Farms"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8220;15249&#8243; inside_column=&#8220;&#8220;][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;15532&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;185356&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;100&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_image=&#8220;6892&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;209488&#8243; row_height_pixel=&#8220;400&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; expand_height=&#8220;yes&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;625388&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;172949&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;content-section&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;152435&#8243; css=&#8220;.vc_custom_1667201759688{padding-right: 20px !important;padding-left: 20px !important;}&#8220;][vc_column column_width_use_pixel=&#8220;yes&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;463355&#8243; column_width_pixel=&#8220;889&#8243; css=&#8220;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8220;][vc_empty_space empty_h=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-177265&#8243; text_size=&#8220;h1&#8243; uncode_shortcode_id=&#8220;193820&#8243; text_color_type=&#8220;uncode-palette&#8220;]Ein Geschenk der Natur[\/vc_custom_heading][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;149934&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p class=\"lighter\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" title=\"Formosan Farms Website\" href=\"https:\/\/formosanfarms.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000;\">Formosan<\/span><\/strong><\/a><\/span> ist eine junge taiwanesische Teemarke. Mit einem neuen Packagingdesign und Branding sollte die Marke bestm\u00f6glich auf dem Markt positioniert werden. Die Gr\u00fcnderin, Dr. Yvonne Han, hat sich mit ihrem fundierten akademischen Wissen im Bereich der landwirtschaftlichen Innovationen, der Unterst\u00fctzung unabh\u00e4ngiger Teefarmern verschrieben. Sie setzt bei Ihrem Tee auf &#8222;Single Origin&#8220; und &#8222;Fair Trade&#8220;.<\/p>\n<p>[\/vc_column_text][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;743659&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p class=\"lighter\">Die Betonung auf die Herkunft erm\u00f6glicht es den Verbrauchern, den lokal angebauten Tee mit gutem Gewissen zu konsumieren. Aus R\u00fccksicht auf die nat\u00fcrlichen Ressourcen ist der saisonale Bestand je nach Saisonernte begrenzt. Ein unverwechselbares Markenimage zu realisieren, ist immer eine Herausforderung f\u00fcr eine neue Marke.<\/p>\n<p>[\/vc_column_text][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;969343&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p style=\"padding-left: 40px;\">Als erste Schritte zum Aufbau der Marke wurden die Kernwerte von Formosan herausgearbeitet: &#8222;Common Good&#8220;, &#8222;Sharing Sustainability&#8220;, &#8222;Heritage in Classic&#8220;, und &#8222;Persistence in Aesthetics&#8220;. Diese Werte richten sich an die urbanen Eliten, die sich um soziale Fragen und Nachhaltigkeit k\u00fcmmern.<\/p>\n<p>[\/vc_column_text][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;h4&#8243; text_font=&#8220;font-177265&#8243; text_size=&#8220;h4&#8243; uncode_shortcode_id=&#8220;182472&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p class=\"lighter\"><strong>Einzigartiges Teeerlebnis<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;833349&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p style=\"padding-left: 40px;\">Die einfache Schrift im quadratischen Layout formt das Logo elegant und erinnert an die karierten Ackerfl\u00e4chen. Das Geschenkset ist aus rustikalen Materialien geformt. Die modulare Anordnung der Teebeutel in der Verpackung erm\u00f6glicht eine hohe Flexibilit\u00e4t bei der Gestaltung der verschiedener Teesets. Au\u00dferdem wird jede Teesorte durch eine eigene Farbe auf der Verpackung pr\u00e4sentiert.<\/p>\n<p>[\/vc_column_text][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;h4&#8243; text_size=&#8220;h4&#8243; uncode_shortcode_id=&#8220;108624&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p class=\"lighter\"><strong>Der Tee f\u00fcr den puren Genuss<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;791531&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p style=\"padding-left: 40px;\">Das neue Marken-Design visualisiert die Werte, f\u00fcr die Formosan Farms steht &#8211; die hohe Qualit\u00e4t in rustikaler Sch\u00f6nheit des taiwanesischen High Mountain Tees. 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