{"id":9381,"date":"2022-12-07T12:32:43","date_gmt":"2022-12-07T11:32:43","guid":{"rendered":"https:\/\/vetica-group.com\/portfolio\/wellcare\/"},"modified":"2024-11-19T09:34:02","modified_gmt":"2024-11-19T08:34:02","slug":"wellcare","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/de\/portfolio\/wellcare\/","title":{"rendered":"Wellcare"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8220;15249&#8243; inside_column=&#8220;&#8220;][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;15532&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;185356&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;215422&#8243; css=&#8220;.vc_custom_1673818255276{padding-right: 20px !important;padding-left: 20px !important;}&#8220; row_height_pixel=&#8220;400&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; expand_height=&#8220;yes&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;789071&#8243;][vc_gallery el_id=&#8220;gallery-984795&#8243; medias=&#8220;5239,5242&#8243; gutter_size=&#8220;3&#8243; screen_lg=&#8220;1000&#8243; screen_md=&#8220;600&#8243; screen_sm=&#8220;480&#8243; single_width=&#8220;6&#8243; single_overlay_opacity=&#8220;50&#8243; single_padding=&#8220;2&#8243; single_css_animation=&#8220;bottom-t-top&#8220; uncode_shortcode_id=&#8220;118478&#8243; items=&#8220;eyI1MjM5X2kiOnsic2luZ2xlX3dpZHRoIjoiNiJ9LCI1MjQyX2kiOnsic2luZ2xlX3dpZHRoIjoiNiJ9fQ==&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][vc_single_image media=&#8220;5245&#8243; media_width_percent=&#8220;100&#8243; css_animation=&#8220;bottom-t-top&#8220; uncode_shortcode_id=&#8220;117972&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;150535&#8243; el_class=&#8220;portfolio-slider&#8220; back_color_type=&#8220;uncode-palette&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; column_width_use_pixel=&#8220;yes&#8220; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;192388&#8243; row_height_pixel=&#8220;400&#8243; column_width_pixel=&#8220;812&#8243; css=&#8220;.vc_custom_1673818261152{padding-right: 20px !important;padding-left: 20px !important;}&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; expand_height=&#8220;yes&#8220; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;145238&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;h1&#8243; text_size=&#8220;h1&#8243; uncode_shortcode_id=&#8220;130155&#8243; text_color_type=&#8220;uncode-palette&#8220;]We Care[\/vc_custom_heading][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;399174&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<h4 style=\"color: #1c1c1c;\"><span style=\"color: #e00000;\"><a style=\"color: #e00000;\" title=\"Wellcare Website\" href=\"https:\/\/www.wellcare-global.com\/\" target=\"_blank\" rel=\"noopener\">Wellcare<\/a><\/span>\u00a0ist ein im Gesundheitswesen t\u00e4tiges Unternehmen, das sich auf Entspannungsprodukte wie elektrische Heizdecken und -kissen spezialisiert hat. Basierend auf dem Konzept von &#8222;We Care&#8220; hat Wellcare sein ODM-Gesch\u00e4ft erfolgreich auf die globalen M\u00e4rkte ausgeweitet. Somit beginnt eine neue \u00c4ra f\u00fcr Wellcare. In enger Zusammenarbeit mit Vetica und durch die Ausweitung ihres OBM-Gesch\u00e4fts, wurde ein hochwertiges und korrespondierendes Markenidentit\u00e4tssystem geschaffen.<\/h4>\n<p>[\/vc_column_text][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;486260&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<p style=\"padding-left: 40px;\">Um einen erfolgreichen und reibungslosen \u00dcbergang von Wellcare&#8217;s ODM Marke zu OBM zu schaffen, definierten Vetica und das Management neue strategische Umsetzungen. Der neue Slogan &#8222;Care Around You&#8220; wurde zusammen mit der Neupositionierung der Marke entwickelt. Dar\u00fcber hinaus wurde eine neue Identit\u00e4t entwickelt, die das zuk\u00fcnftige Markenkonzept &#8222;Care&#8220; symbolisiert, indem sie das Produktkonzept &#8222;Air Flow&#8220; aufgreift.Vetica entwickelte ein komplettes Set an neuen Designimplementierungen, die es erm\u00f6glichen, dass das Markenidentit\u00e4tssystem von Wellcare an allen Touchpoints einheitlich ist. Dazu geh\u00f6ren Briefschaften, Packaging, Kataloge und Brosch\u00fcren, Website und weitere Anwendungen.Durch die Erweiterung des gesamten Markenkonzepts schuf Vetica eine technische Markenidentit\u00e4t f\u00fcr den &#8222;4D DWF (Dynamic Warmth Flow)&#8220; &#8211; eine innovative neue Technologie von Wellcare, welche die St\u00e4rken des Unternehmens in der technischen Entwicklung visualisiert und kommuniziert.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;116576&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;portfolio-slider&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;99&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; 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