{"id":9430,"date":"2022-12-13T17:29:05","date_gmt":"2022-12-13T16:29:05","guid":{"rendered":"https:\/\/vetica-group.com\/portfolio\/bodenschatz\/"},"modified":"2024-11-19T09:31:06","modified_gmt":"2024-11-19T08:31:06","slug":"bodenschatz","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/de\/portfolio\/bodenschatz\/","title":{"rendered":"Bodenschatz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8220;15249&#8243; inside_column=&#8220;&#8220;][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;15532&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;970641&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;project-short-description&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; 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position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;463355&#8243; column_width_pixel=&#8220;889&#8243; css=&#8220;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8220;][vc_empty_space empty_h=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;352836&#8243; css=&#8220;.vc_custom_1668519361594{margin-top: 0px !important;}&#8220; limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;724909&#8243; column_width_pixel=&#8220;812&#8243;][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-177265&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-140512&#8243; uncode_shortcode_id=&#8220;296981&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<h1 style=\"color: #1c1c1c;\">Sichtbar mehr Qualit\u00e4t durch Vetica<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8220;yes&#8220; text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;159797&#8243; text_color_type=&#8220;uncode-palette&#8220;]Alles neu bei Bodenschatz. Im Zuge einer strategischen Neuausrichtung der Marke Bodenschatz, wurde Vetica mit der \u00dcberarbeitung des Markenauftritts beauftragt. Die Resultate dieser Arbeit sind ein neues, evolution\u00e4res Erscheinungsbild in Form einer neuen Bildmarke, verschiedenen Publikationen, Webseite und zwei neu entwickelten Produktlinien.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;171181&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;207881&#8243; column_width_pixel=&#8220;650&#8243;][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;178620&#8243; text_color_type=&#8220;uncode-palette&#8220;]Das Schweizer Unternehmen Bodenschatz blickt auf eine langj\u00e4hrige Tradition in der Entwicklung, Produktion und im Vertrieb von Badaccessoires zur\u00fcck. Bodenschatz hat sich einen Namen als verl\u00e4sslicher und innovativer Partner f\u00fcr den Sanit\u00e4r-Grosshandel, Planer und Architekten gemacht. Bodenschatz beauftragte Vetica mit der strategischen Umsetzung des Markenauftritts inkl. Optimierung des k\u00fcnftigen Produktportfolios.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;127375&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;137620&#8243;][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;p&#8220; text_font=&#8220;font-177265&#8243; text_size=&#8220;fontsize-127842&#8243; text_weight=&#8220;700&#8243; text_height=&#8220;fontheight-151039&#8243; text_space=&#8220;fontspace-213003&#8243; uncode_shortcode_id=&#8220;126064&#8243; text_color_type=&#8220;uncode-palette&#8220;]<strong style=\"color: #1c1c1c;\">Intelligenz im Bad mit Bodenschatz<\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;127375&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;111404&#8243; column_width_pixel=&#8220;650&#8243;][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;186647&#8243; text_color_type=&#8220;uncode-palette&#8220;]In Kooperation mit dem Verwaltungsrat und der Unternehmensleitung hat Vetica eine langfristige Strategie f\u00fcr die Marke, die Services und das Produktsortiment entwickelt. Dabei stand f\u00fcr uns die Thematik \u201dEinfachheit\u201c im Vordergrund. Diese neue Einfachheit wurde gezielt \u00fcber alle Marken-Touchpoints hinweg erlebbar gemacht. Der Claim \u201dIntelligenz im Bad\u201c wurde zus\u00e4tzlich mit einer Vielzahl von neuen Produkt-Innovationen umgesetzt.<\/p>\n<p>Als wesentlicher Bestandteil dieser Neuausrichtung wurde als erstes die Webseite modernisiert. Diese \u00fcberzeugt mit dem neuen Design nicht nur visuell, sondern l\u00e4sst mit einem verbesserten Nutzererlebnis auch die Positionierung der Marke Bodenschatz sp\u00fcrbar werden. Sowohl Endkunden, die sich ein Bild \u00fcber die Marke und Produkte machen m\u00f6chten, als auch B2B-Nutzer die noch spezifischere Informationen ben\u00f6tigen, wurden gleichermassen abgeholt. 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gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243; uncode_shortcode_id=&#8220;513045&#8243; column_width_pixel=&#8220;660&#8243;][vc_custom_heading text_color=&#8220;color-xsdn&#8220; heading_semantic=&#8220;h3&#8243; text_font=&#8220;font-177265&#8243; text_size=&#8220;h3&#8243; text_weight=&#8220;500&#8243; text_height=&#8220;fontheight-212198&#8243; sub_reduced=&#8220;yes&#8220; subheading=&#8220;Roberto Vetrano, CEO, Bodenschatz AG&#8220; uncode_shortcode_id=&#8220;348909&#8243; text_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;qoute-text-block&#8220;]Die von Vetica designten Kollektionen in unserem Sortiment verkaufen sich mit Abstand am besten. 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el_class=&#8220;qoute-text-block&#8220;]\u201cVETICA begleitet uns sowohl in strategischen Belangen wie auch im Design. 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