{"id":9452,"date":"2022-12-14T13:52:15","date_gmt":"2022-12-14T12:52:15","guid":{"rendered":"https:\/\/vetica-group.com\/portfolio\/dancing-tea\/"},"modified":"2023-04-21T11:52:33","modified_gmt":"2023-04-21T09:52:33","slug":"dancing-tea","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/de\/portfolio\/dancing-tea\/","title":{"rendered":"Dancing Tea"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8220;15249&#8243; inside_column=&#8220;&#8220;][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;15532&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;185356&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;100&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;415040&#8243; row_height_pixel=&#8220;400&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; expand_height=&#8220;yes&#8220; back_image=&#8220;8448&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;886423&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;435974&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;content-section&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;152435&#8243; css=&#8220;.vc_custom_1667201759688{padding-right: 20px !important;padding-left: 20px !important;}&#8220;][vc_column column_width_use_pixel=&#8220;yes&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;463355&#8243; column_width_pixel=&#8220;889&#8243; css=&#8220;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8220;][vc_empty_space empty_h=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][vc_empty_space empty_h=&#8220;3&#8243; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;1&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;352836&#8243; css=&#8220;.vc_custom_1668519361594{margin-top: 0px !important;}&#8220; limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;724909&#8243; column_width_pixel=&#8220;812&#8243;][vc_custom_heading text_color=&#8220;color-jevc&#8220; heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-177265&#8243; text_size=&#8220;h1&#8243; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-140512&#8243; uncode_shortcode_id=&#8220;179993&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<h1 style=\"color: #1c1c1c;\">Tee der die Sinne tanzen l\u00e4sst<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8220;yes&#8220; text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;120604&#8243; text_color_type=&#8220;uncode-palette&#8220;]Die Familie Yeh geh\u00f6rt zu den Pionier Teeproduzenten der Region Wuhe im Landkreis Hualien (Ost-Taiwan). Die Familie tr\u00e4umte davon, mit ihrem biologisch angebauten Tee den Markt zu erobern und Wuhe als renommierte Teeregion zu etablieren.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;171181&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;207881&#8243; column_width_pixel=&#8220;650&#8243;][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;164512&#8243; text_color_type=&#8220;uncode-palette&#8220;]Wir halfen der Familie Yeh, ihren Traum zu verwirklichen. Dazu riefen wir eine neue Marke ins Leben. Nach der Analyse des nationalen Teegesch\u00e4fts und des Konsumentenverhaltens folgte die Definition der Markenpers\u00f6nlichkeit. Anschliessend entwickelte Vetica die Markenstory und eine umfassende Markenwelt.<\/p>\n<p>Das Naming \u00abDancing Tea\u00bb ging aus der w\u00f6rtlichen Bedeutung von Wuhe (tanzender Kranich) hervor. Weiter strukturierten wir das Produktportfolio in die Kategorien vollfermentierter, teilfermentierter und nichtfermentierter Tee. Dazu konzipierten wir ein neuartiges Verpackungsdesign mit hohem Wiedererkennungswert und einfacher Anwendung.<\/p>\n<p>Dank unserer strategischen Planungs- und Designkompetenz konnte sich die Marke \u00abDancing Tea\u00bb als feste Gr\u00f6sse im nationalen und interantionalen Teemarkt etablieren. 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