{"id":9487,"date":"2022-12-16T10:46:32","date_gmt":"2022-12-16T09:46:32","guid":{"rendered":"https:\/\/vetica-group.com\/portfolio\/cocolife\/"},"modified":"2023-04-21T11:46:41","modified_gmt":"2023-04-21T09:46:41","slug":"cocolife","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/de\/portfolio\/cocolife\/","title":{"rendered":"Cocolife"},"content":{"rendered":"

[vc_row id=“15249″ inside_column=““][vc_column width=“1\/1″][uncode_block id=“15532″][\/vc_column][\/vc_row][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“970641″ back_color_type=“uncode-palette“ el_class=“project-short-description“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“893802″ css=“.vc_custom_1668509493465{padding-right: 20px !important;padding-left: 20px !important;}“][vc_column column_width_use_pixel=“yes“ gutter_size=“2″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“157428″ column_width_pixel=“810″][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“0″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“322138″ css=“.vc_custom_1671190487127{margin-top: 0px !important;}“ limit_content=““][vc_column_inner column_width_percent=“100″ gutter_size=“3″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“214034″ el_class=“project-short-description-item“][vc_custom_heading text_color=“color-jevc“ heading_semantic=“p“ text_font=“font-177265″ text_size=“fontsize-141797″ text_height=“fontheight-214068″ uncode_shortcode_id=“192518″ text_color_type=“uncode-palette“]Awards<\/strong><\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \"\" \"\" \"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“185356″ back_color_type=“uncode-palette“][vc_row unlock_row=““ row_height_percent=“100″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ equal_height=“yes“ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“143972″ css=“.vc_custom_1671190647033{padding-right: 20px !important;padding-left: 20px !important;}“][vc_column column_width_percent=“100″ position_vertical=“middle“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ expand_height=“yes“ back_image=“8902″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“959584″][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=“color-xsdn“ overlay_alpha=“50″ uncode_shortcode_id=“540415″ back_color_type=“uncode-palette“ el_class=“content-section“][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_use_pixel=“yes“ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“137163″ css=“.vc_custom_1671190891773{padding-right: 20px !important;padding-left: 20px !important;}“ column_width_pixel=“812″][vc_column column_width_use_pixel=“yes“ position_vertical=“middle“ gutter_size=“3″ style=“light“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“463355″ column_width_pixel=“889″ css=“.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}“][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“1″ medium_visibility=“yes“ mobile_visibility=“yes“][vc_empty_space empty_h=“0″ medium_visibility=“yes“ mobile_visibility=“yes“][vc_custom_heading text_color=“color-jevc“ uncode_shortcode_id=“133456″ text_color_type=“uncode-palette“]Gutes Design f\u00fcr guten Geschmack[\/vc_custom_heading][vc_column_text text_color=“color-jevc“ uncode_shortcode_id=“416815″ text_color_type=“uncode-palette“]<\/p>\n

Coco Life wurde als Start up in Taiwan von drei Unternehmern mit internationaler Management Erfahrung gegr\u00fcndet. Ihr Ziel, neuen Wind in die traditionell ausgerichtete Agrarindustrie zu bringen.<\/p>\n

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Mit viel Gesp\u00fcr f\u00fcr die internationalen M\u00e4rkte, wurde eine neue Marke und ein innovatives Produkt \u00abCoco Easy\u00bb geboren. Um \u00abCoco Easy\u00bb erfolgreich zu positionieren, agierte Vetica bei diesem Projekt als Branding-, Packaging- und Innovationspartner. \u00abCoco Easy\u00bb ist ein erfrischender Kokos-Drink in einer echten Kokosnuss, welche durch eine patentierte Modifikation der Kokosnuss-Schale ein einfaches \u00d6ffnen mit nur einem Finger erm\u00f6glicht und so keine zus\u00e4tzliche Verpackung ben\u00f6tigt.<\/p>\n

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Um den Konsumenten ein optimales Genusserlebnis bieten zu k\u00f6nnen, wird \u00abCoco Easy\u00bb als Set, zusammen mit einem Holzl\u00f6ffel und einem nat\u00fcrlichen Strohhalm angeboten. Die Schwierigkeit war, dass es sich bei Kokosn\u00fcssen um ein Naturprodukt handelt, welches unterschiedliche Formen aufweist und je nach Ernte noch weiter reift und atmet. Somit ergaben sich hohe Anforderungen an diese neue Art von Verpackung, die einerseits das Produkt perfekt pr\u00e4sentieren, und andererseits hohen Hygieneanforderungen gen\u00fcgen muss.<\/p>\n

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Nach unz\u00e4hligen Tests entwickelte Vetica eine neuartige Verpackungsl\u00f6sung die dem Naturprodukt Kokosnuss gerecht wird.<\/p>\n

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Die smarte Kokosnuss<\/strong><\/p>\n

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Mit einem smarten Designkonzept hat Vetica nicht nur eine neue Marke, eine innovative Verpackung, sondern vor allem ein neuartiges Kundenerlebnis geschaffen.<\/p>\n

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el_class=“qoute-image not-photo“][vc_single_image media=“673″ media_width_use_pixel=“yes“ alignment=“right“ advanced=“yes“ media_overlay_opacity=“50″ media_h_align=“right“ media_h_position=“right“ media_padding=“0″ media_text_reduced=“yes“ media_elements_click=“yes“ lbox_skin=“white“ lbox_actual_size=“yes“ uncode_shortcode_id=“952965″ media_width_pixel=“260″][\/vc_column_inner][vc_column_inner column_width_use_pixel=“yes“ position_horizontal=“left“ gutter_size=“3″ style=“dark“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“5″ mobile_width=“0″ width=“4\/6″ uncode_shortcode_id=“513045″ column_width_pixel=“660″][vc_custom_heading text_color=“color-xsdn“ heading_semantic=“h3″ text_font=“font-177265″ text_size=“h3″ text_weight=“500″ text_height=“fontheight-212198″ sub_reduced=“yes“ subheading=“Zitat der Reddot Jury“ uncode_shortcode_id=“135592″ text_color_type=“uncode-palette“ el_class=“qoute-text-block“]\u201cDieses nachhaltige Packagingdesign erm\u00f6glicht die nachhaltige Verpackung eines Naturprodukts. Die clevere \u00d6ffnung, durch die ein Strohhalm gesteckt werden kann, wurde direkt in die Kokosnuss-Schale integriert. Ein atmungsaktiver und wasserdichter Plastiksiegelbeutel sch\u00fctzt die Kokosnuss beim Transport und ist das einzige zus\u00e4tzlich verwendete Material. Damit wird die nachhaltige coco-easy Markenbotschaft aktiv durch die Verpackung kommuniziert.\u201d[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“0″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“631668″ css=“.vc_custom_1668594995396{padding-right: 20px !important;padding-left: 20px !important;}“][vc_column column_width_percent=“100″ align_horizontal=“align_center“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“144631″][vc_empty_space empty_h=“0″][vc_empty_space empty_h=“1″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“0″ border_color=“color-145776″ border_style=“solid“ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“105761″ css=“.vc_custom_1668595809804{margin-top: 0px !important;border-bottom-width: 4px !important;padding-bottom: 32px !important;}“ border_color_type=“uncode-palette“ limit_content=““][vc_column_inner column_width_use_pixel=“yes“ gutter_size=“0″ override_padding=“yes“ column_padding=“0″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ uncode_shortcode_id=“386290″ column_width_pixel=“370″][uncode_share layout=“multiple“ title=“Dieses Projekt teilen:“ el_class=“content-share-icons“][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=“2″ mobile_visibility=“yes“][vc_empty_space empty_h=“1″][vc_empty_space empty_h=“2″][vc_empty_space empty_h=“0″][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nachhaltigkeit in ihrer sch\u00f6nsten Form<\/p>\n","protected":false},"author":14,"featured_media":8876,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_tax":[85],"portfolio_category":[62,60],"class_list":["post-9487","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tax-consumer-goods-de","portfolio_category-branding-de","portfolio_category-produktdesign"],"yoast_head":"\nCocolife • Vetica Group AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/de\/portfolio\/cocolife\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cocolife • Vetica Group AG\" \/>\n<meta property=\"og:description\" content=\"Nachhaltigkeit in ihrer sch\u00f6nsten Form\" 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