{"id":23821,"date":"2024-01-19T15:05:32","date_gmt":"2024-01-19T14:05:32","guid":{"rendered":"https:\/\/www.vetica-group.com\/brand-development-for-the-new-era-of-a-laufen-faucet-line\/"},"modified":"2024-02-12T16:13:04","modified_gmt":"2024-02-12T15:13:04","slug":"markenentwicklung-fuer-eine-neue-aera-der-laufen-armaturen","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/de\/markenentwicklung-fuer-eine-neue-aera-der-laufen-armaturen\/","title":{"rendered":"Markenentwicklung f\u00fcr eine neue \u00c4ra der Laufen-Armaturen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8220;color-jevc&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;191252&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;news-heading-section&#8220;][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; 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Mein Zuhause.\u00bb [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;171181&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;597030&#8243; column_width_pixel=&#8220;650&#8243;][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;645747&#8243; text_color_type=&#8220;uncode-palette&#8220;]Die neue VARA Multifunktionsarmatur von Laufen bietet von kochendem und gefiltertem bis hin zu sprudelndem Wasser \u2013 alles in einer Armatur. Der markant gew\u00e4hlte Name \u00abVARA\u00bb wird durch ein modernes und einladendes Brand Design unterstrichen und bietet die M\u00f6glichkeit als eigenst\u00e4ndige Produktmarke zu bestehen. Auch bei der Bedienung durften wir mit unserem UX\/UI Team die Entwicklung von Vara mit geigneten Icons und Bedienunngsabl\u00e4ufen unterst\u00fctzen. Vara wurde diese Woche an der Swissbau Messe in Basel zum ersten Mal vor Publikum pr\u00e4sentiert und kommt schon bald in den Handel.<\/p>\n<p>Weitere Informationen zum Markenentwicklungsprozess gibt es hier:<\/p>\n<p><span style=\"color: #ff0000;\"><strong> <a style=\"color: #ff0000;\" href=\"https:\/\/www.vetica-group.com\/de\/portfolio\/laufen\/\">https:\/\/www.vetica-group.com\/portfolio\/laufen\/<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"http:\/\/www.swissbau.ch\">www.swissbau.ch<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"http:\/\/www.laufen-vara.ch\">www.laufen-vara.ch<\/a><\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;23729&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;247376&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;118313&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;-5&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;155480&#8243;][vc_gallery el_id=&#8220;gallery-630868&#8243; type=&#8220;carousel&#8220; medias=&#8220;23790,23793,23732,23735,23738,23741,23805&#8243; carousel_lg=&#8220;2&#8243; carousel_md=&#8220;2&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;2&#8243; media_items=&#8220;media|nolink|poster&#8220; carousel_interval=&#8220;3000&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_overflow=&#8220;yes&#8220; carousel_dots=&#8220;yes&#8220; carousel_dots_mobile=&#8220;yes&#8220; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220; uncode_shortcode_id=&#8220;763481&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vetica liefert ein komplettes Branding f\u00fcr die neue Multifunktionsarmatur von Laufen: Neuer Name, Logo, Farben, Bedienung (UX\/UI) und den Claim \u00abMein Wasser. Mein Zuhause.\u00bb <\/p>\n","protected":false},"author":14,"featured_media":23728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,77,78],"tags":[],"class_list":["post-23821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de","category-projekte","category-events-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenentwicklung f\u00fcr eine neue \u00c4ra der Laufen-Armaturen &#8226; Vetica Group AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/de\/markenentwicklung-fuer-eine-neue-aera-der-laufen-armaturen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenentwicklung f\u00fcr eine neue \u00c4ra der Laufen-Armaturen &#8226; Vetica Group AG\" \/>\n<meta property=\"og:description\" content=\"Vetica liefert ein komplettes Branding f\u00fcr die neue Multifunktionsarmatur von Laufen: Neuer Name, Logo, Farben, Bedienung (UX\/UI) und den Claim \u00abMein Wasser. 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