{"id":24563,"date":"2024-03-28T17:11:11","date_gmt":"2024-03-28T16:11:11","guid":{"rendered":"https:\/\/www.vetica-group.com\/?p=24563"},"modified":"2024-04-10T07:13:37","modified_gmt":"2024-04-10T05:13:37","slug":"lem-surgical-sag-hallo-zur-zukunft","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/de\/lem-surgical-sag-hallo-zur-zukunft\/","title":{"rendered":"LEM Surgical \u2013 sag Hallo zur Zukunft."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8220;color-jevc&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;191252&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;news-heading-section&#8220;][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_color=&#8220;color-jevc&#8220; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; 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gutter_size=&#8220;0&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;0&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;597030&#8243; column_width_pixel=&#8220;650&#8243;][vc_column_text text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;145873&#8243; text_color_type=&#8220;uncode-palette&#8220;]<\/p>\n<h4>In den letzten Monaten durften wir das Team von LEM Surgical auf der intensiven Entwicklungsreise im Produktdesign eines innovativen Chirurgie-Roboters und einem umfassenden Brand-Refresh begleiten.<\/h4>\n<h2>Produktdesign<\/h2>\n<p>Zusammen mit dem Entwicklungsteam von LEM Surgical haben wir \u00fcber die letzten Monate in einem iterativen Prozess am Design dieses neuartigen Chirurgie-Roboters gearbeitet. Aufgrund der vielen regulatorischen Anforderungen war die prozessorientierte Vorgehensweise \u00e4usserst wichtig. In vielen, gemeinsamen Workshops, definierten wir die unterschiedlichen Anforderungen an Mensch und Maschine.<\/p>\n<h2>Branding<\/h2>\n<p>Mittels einer detaillierten Analyse untersuchten wir die Markenwahrnehmung der gr\u00f6ssten Mitbewerber. Basierend auf dieser Analyse und Interviews mit verschiedenen Anspruchsgruppen haben wir f\u00fcr LEM Surgical die meist relevanten Personas definiert. Das neue Logo sowie das gesamte Corporate Design besticht durch seine Einfachheit und eine nachhaltige und einpr\u00e4gsame Gesamterscheinung. Die Farbpalette wurde auf die einzelnen Anwendungsbereiche abgestimmt. Erg\u00e4nzend dazu wurde eine neue Bildwelt und Typografie definiert.<\/p>\n<h2>Digital Design<\/h2>\n<p>Das VETICA Digital Design-Team entwicklte und programmierte die neue Website von Grund auf neu. 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