{"id":4441,"date":"2021-07-01T16:29:47","date_gmt":"2021-07-01T14:29:47","guid":{"rendered":"https:\/\/vetica-group.com\/wenn-kommunikation-zur-herzensangelegenheit-wird\/"},"modified":"2024-02-12T16:13:27","modified_gmt":"2024-02-12T15:13:27","slug":"wenn-kommunikation-zur-herzensangelegenheit-wird","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/de\/wenn-kommunikation-zur-herzensangelegenheit-wird\/","title":{"rendered":"Ein Bild sagt mehr als tausend Worte."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8220;color-jevc&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;191252&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;news-heading-section&#8220;][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_color=&#8220;color-jevc&#8220; overlay_alpha=&#8220;50&#8243; 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no_back=&#8220;yes&#8220; el_class=&#8220;heading-share-icons&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; uncode_shortcode_id=&#8220;161648&#8243; back_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;text-section&#8220;][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;0&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;755976&#8243; css=&#8220;.vc_custom_1667376611557{padding-right: 20px !important;padding-left: 20px !important;}&#8220;][vc_column column_width_use_pixel=&#8220;yes&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;183523&#8243; column_width_pixel=&#8220;876&#8243; css=&#8220;.vc_custom_1669907314360{border-right-width: 0px !important;border-left-width: 0px !important;}&#8220;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_column_text text_color=&#8220;color-184738&#8243; uncode_shortcode_id=&#8220;755112&#8243; text_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;text-block&#8220;]<\/p>\n<h4><span style=\"color: #000000;\"><strong>Thomas Kettner, unser Experte f\u00fcr Fotografie und Videografie, erz\u00e4hlt aus seiner Sicht, warum eine professionelle Corporate Imagery in der heutigen Zeit absolutes Must-have ist.<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8220;3&#8243; 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overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;183523&#8243; column_width_pixel=&#8220;876&#8243; css=&#8220;.vc_custom_1669907314360{border-right-width: 0px !important;border-left-width: 0px !important;}&#8220;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220;][vc_column_text text_color=&#8220;color-184738&#8243; uncode_shortcode_id=&#8220;941459&#8243; text_color_type=&#8220;uncode-palette&#8220; el_class=&#8220;text-block&#8220;]<\/p>\n<p class=\"indented\">Bilder sagen mehr als tausend Worte. Warum ist das so? Das liegt einfach daran, dass die Menschen heute nicht mehr lesen wollen. Sie wollen in k\u00fcrzester Zeit begreifen, worum es geht. Bei diesem Mundst\u00fcck kommt es nur auf eines an: Und das ist die Haltekraft: Die Standzeit eines Bildes betr\u00e4gt beim Durchbl\u00e4ttern meist nicht einmal eine Sekunde. Ich muss es also schaffen, den Betrachter in dieser Sekunde einzufangen. Storytelling braucht daher kaum Worte, sondern starke Bilder. Bei bewegten Bildern ist es noch komplizierter. Die Kernbotschaft muss in den ersten drei bis vier Sekunden vermittelt werden, damit die Zuschauer den Rest des Films verfolgen. Das ist nicht einfach. Umso wichtiger ist es, sehr klar zu kommunizieren. Wenn Sie glauben, dass Sie im Wettbewerb allein dastehen, dann irren Sie sich gewaltig. Warum ist es heutzutage f\u00fcr Unternehmen oder Marken so wichtig, sich nach au\u00dfen mit einem klaren, auf sie ausgerichteten Image-Stil zu pr\u00e4sentieren? Denn ein eigenst\u00e4ndiger, auf die Marke zugeschnittener Imagestil erh\u00f6ht die Sichtbarkeit. Es ist wichtig, dass die Marke von der ersten Sekunde an erkannt wird. Die Botschaft und die Seele eines Unternehmens sollten in diesen Bildwelten klar erkennbar sein. So wird dem Betrachter klar, was die Werte eines Unternehmens sind. Denn nicht nur harte Fakten z\u00e4hlen. Im besten Fall wird jeder Kunde zu einem individuellen Markenbotschafter einer Marke. Das wird aber nur gelingen, wenn sich die Menschen mit dem Produkt, dem Erscheinungsbild und der Botschaft dieses Unternehmens identifizieren k\u00f6nnen.<\/p>\n<p class=\"indented\"><a href=\"https:\/\/www.vetica-group.com\/de\/portfolio\/duscholux\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #e00000;\">Fallstudie Duscholux<\/span><\/a><\/p>\n<p class=\"indented\"><a href=\"https:\/\/www.vetica-group.com\/de\/portfolio\/gubelin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #e00000;\">Fallstudie G\u00fcbelin<\/span><\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8220;3&#8243; mobile_visibility=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;1&#8243;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Thomas Kettner, unser Experte f\u00fcr Fotografie und Videografie, erz\u00e4hlt aus seiner Sicht, warum eine professionelle Corporate Imagery in der heutigen&#8230;<\/p>\n","protected":false},"author":14,"featured_media":3429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ein Bild sagt mehr als tausend Worte. &#8226; 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