{"id":4957,"date":"2017-12-02T18:37:10","date_gmt":"2017-12-02T17:37:10","guid":{"rendered":"https:\/\/vetica-group.com\/lets-talk-about-vetica-part-3-ypsomed\/"},"modified":"2024-02-12T16:14:02","modified_gmt":"2024-02-12T15:14:02","slug":"lets-talk-about-vetica-part-3-ypsomed","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/de\/lets-talk-about-vetica-part-3-ypsomed\/","title":{"rendered":"Let’s talk about Vetica \u2013 Part 3 Ypsomed"},"content":{"rendered":"

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Die Kernkompetenz von Vetica ist die Sicherstellung des Kundenerlebnisses und des Kundennutzens sowie der Sicherstellung, dass das Gesch\u00e4ftsmodell von Ypsomed im Markt einzigartig ist.<\/strong><\/span><\/h4>\n

Herr Simon Michael (nachstehend „S“), CEO der Ypsomed Gruppe, berichtete \u00fcber seine Erfahrungen mit Vetica (nachstehend „V“).<\/p>\n

V: Wie beeinflusst das Produktdesign von Vetica das Gesch\u00e4ftsmodell von Ypsomed?<\/strong><\/p>\n

S:<\/strong> Wir verpacken Arzneimittel zur subkutanen Injektion in den K\u00f6rper. Produktdesign ist also eines der Schl\u00fcsselelemente unseres Wertversprechens, und deshalb hat Produktdesign eine hohe strategische Bedeutung. Die Benutzerfreundlichkeit ist das Schl\u00fcsselelement f\u00fcr eine bessere Einhaltung der Vorschriften. F\u00fcr uns geht es nicht nur um das Aussehen und die Haptik eines Produkts, sondern auch um die Semantik und die Logik, die mit seiner t\u00e4glichen Nutzung verbunden sind. Gute Therapieergebnisse sind nur m\u00f6glich, wenn die Patienten das System verstehen. Deshalb ist Design f\u00fcr uns viel mehr als nur eine sch\u00f6ne Form.<\/em><\/p>\n

V: Wie viel des Erfolgs von Ypsomed ist auf Vetica zur\u00fcckzuf\u00fchren?<\/strong><\/p>\n

S:<\/strong> Die Anforderungen der Kunden von heute gehen weit \u00fcber die Funktionalit\u00e4t hinaus. Intuitive Bedienbarkeit, Lesbarkeit und Ergonomie sind gleicherma\u00dfen wichtig. Vetica hat diese St\u00e4rken in unsere Zusammenarbeit eingebracht und zusammen mit unseren Ingenieuren bessere Produkte f\u00fcr unsere Kunden entwickelt. Die Kernleistung von Vetica besteht deshalb darin, den Kundennutzen sicherzustellen und daf\u00fcr zu sorgen, dass das Ypsomed-Gesch\u00e4ftsmodell mit seinen technischen Plattformen, die durch Flexibilit\u00e4t und Design erm\u00f6glicht werden, einzigartig im Markt ist.<\/em><\/p>\n

V: Was sch\u00e4tzen Sie an Vetica nach all den Jahren der Zusammenarbeit am meisten?<\/strong><\/p>\n

S:<\/strong> Vetica kann uns das erforderliche umfassende Know-how bieten. Best\u00e4ndigkeit und fundierte Kenntnisse unseres Gesch\u00e4fts sind unerl\u00e4sslich. In den vergangenen zehn Jahren der Zusammenarbeit haben wir viel voneinander gelernt und immer effizientere Arbeitsabl\u00e4ufe erreicht. Dies ist besonders in der Anfangsphase eines Projekts wichtig, da jeder wei\u00df, was von der anderen Seite zu erwarten ist. Deshalb sehen wir Vetica heute als unsere verl\u00e4ngerte Werkbank.<\/em><\/p>\n

V: Welche Bedeutung hat Swiss Design oder Swiss Engineering in Asien?<\/strong><\/p>\n

S:<\/strong> F\u00fcr unser Gesch\u00e4ft in Asien, insbesondere auf dem chinesischen Festland, gelten Schweizer Design und Schweizer Engineering als Premium-Potenzial mit hoher Verbindlichkeit. Infolgedessen profitiert sie von einem Vertrauensvorschuss. Dies ist auch einer der Hauptgr\u00fcnde, warum wir an einem zentralisierten F&E-Zentrum in der Schweiz festhalten und unser Know-how b\u00fcndeln.<\/em><\/p>\n

V: Wo sehen Sie die gr\u00f6ssten Herausforderungen in der Zukunft f\u00fcr Ypsomed?<\/strong><\/p>\n

S:<\/strong> Die Umsetzung der hohen Anzahl von Kundenanfragen und der Anpassungsprojekte in die Produktion sind die gr\u00f6\u00dften Herausforderungen, denen wir uns in den n\u00e4chsten 3 bis 5 Jahren stellen m\u00fcssen. Dies erfordert eine effiziente Industrialisierung. Eine weitere Herausforderung ist die Rekrutierung hochqualifizierter Fachkr\u00e4fte, insbesondere in den Bereichen Ingenieurwesen und Softwareentwicklung.<\/em><\/p>\n

 <\/p>\n

\u00dcber Ypsomed<\/strong><\/span><\/h3>\n

Seit 25 Jahren steht der Name Ypsomed f\u00fcr hochwertige Drug-Delivery-Systeme und f\u00fcr die Selbstmedikation in der Diabetesversorgung. The Swiss-based and internationally renowned medtech company offers a wide range of products and services under the name Ypsomed and through the consumer brand MyLife.<\/p>\n

Ypsomed x Vetica<\/strong><\/span><\/h3>\n

Aus der engen Zusammenarbeit unserer Designer mit den Ingenieuren von Ypsomed sind in den letzten Jahren mehrere innovative Produkte entstanden, die nicht nur das Leben der Patienten erleichtern, sondern auch internationale Anerkennung gefunden haben. 2010 wurde das Injektionsger\u00e4t „ServoPen“, 2013 das Blutzuckermessger\u00e4t „Unio“ und 2016 die neue Insulinpumpe „YpsoPump“ mit mehreren internationalen Designpreisen ausgezeichnet.<\/p>\n

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