{"id":121982,"date":"2024-10-21T14:20:40","date_gmt":"2024-10-21T14:20:40","guid":{"rendered":"https:\/\/vetica-group.com\/design\/produktdesign\/"},"modified":"2026-07-15T12:28:36","modified_gmt":"2026-07-15T12:28:36","slug":"produktdesign","status":"publish","type":"page","link":"https:\/\/vetica-group.com\/en\/design\/produktdesign\/","title":{"rendered":"Product design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-product-design&#8221; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;120351&#8243; explode_albums=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_shape=&#8221;round&#8221; radius=&#8221;lg&#8221; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185506&#8243; items=&#8221;eyIxMjAwNDRfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In0sIjEyMDA0M19pIjp7InNpbmdsZV93aWR0aCI6IjQifSwiMTIwMDQyX2kiOnsic2luZ2xlX3dpZHRoIjoiNCJ9LCIxMjAwNDFfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In19&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;151303&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;218048&#8243;]Physical products are the most important ambassadors for your brand.[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-129882&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;157745&#8243;]We design and develop products that are emotional, functional and manufacturable \u2013 products that embody their values and create loyalty among their customers. Our process begins with comprehensive research and customer insights to better understand user needs and the market environment.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;114130&#8243;]Working closely with their experts, we develop three-dimensional concepts and refine every detail until form, function and ergonomics are in harmony.<\/p>\n<p>Our speciality is designing consistent product families. We define design languages and work closely with engineering and manufacturing to ensure feasibility, sustainability and a successful market launch. The result is a consistent product portfolio with distinctive products that strengthen your brand identity and generate recognition and added value for your customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;158974&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;121974&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; uncode_shortcode_id=&#8221;145574&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;184958&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_weight=&#8221;800&#8243; uncode_shortcode_id=&#8221;800887&#8243;]Our <span style=\"color: #be202f;\">services<\/span><br \/>\ninclude[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list uncode_shortcode_id=&#8221;165807&#8243;]<\/p>\n<h4>Audit &#038; Strategy<\/h4>\n<ul>\n<li>Portfolio audit<\/li>\n<li>Portfolio strategy<\/li>\n<\/ul>\n<h4>Design &#038; Development<\/h4>\n<ul>\n<li>Corporate product design<\/li>\n<li>Industrial design<\/li>\n<li>Design support for engineers<\/li>\n<li>Prototyping (3D printing, 1:1 mock-ups)<\/li>\n<li>3D modelling \/ CAD<\/li>\n<li>Visualisations (CGI) renderings<\/li>\n<\/ul>\n<h4>Governance &#038; Policies<\/h4>\n<ul>\n<li>Corporate Product design guidelines<\/li>\n<li>Design steering committee<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list uncode_shortcode_id=&#8221;196803&#8243;]<\/p>\n<h4>Research &#038; Insights<\/h4>\n<ul>\n<li>Materialization research<\/li>\n<li>Customer insights<\/li>\n<li>Ergonomics and usability tests<\/li>\n<li>User experience<\/li>\n<\/ul>\n<h4>Content &#038; Management<\/h4>\n<ul>\n<li>Creation of content (photos\/videos\/illustrations)<\/li>\n<li>Content management<\/li>\n<li>Sourcing (Asia)<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-814540&#8243; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;182423&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;181202&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;256949&#8243;]Related<br \/>\nprojects[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;196620&#8243;][vc_column width=&#8221;1\/1&#8243;][uncode_index el_id=&#8221;Product-related&#8221; loop=&#8221;size:4|order_by:rand|post_type:portfolio|tax_query:220|taxonomy_count:10&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; gutter_size=&#8221;4&#8243; portfolio_items=&#8221;media|featured|onpost|original,title,text|excerpt&#8221; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes&#8221; single_thumb_hover=&#8221;yes&#8221; single_title_dimension=&#8221;h3&#8243; single_title_weight=&#8221;700&#8243; single_border=&#8221;yes&#8221; custom_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;560538&#8243; order_ids=&#8221;120271,120269,120273&#8243; items=&#8221;eyIxMjAyNzNfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;321463&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fvetica-group.com%2Ffacts-and-figures-sl%2Fprojects%2F|title:All%20projects|&#8221; uncode_shortcode_id=&#8221;910570&#8243;]All projects[\/vc_button][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-product-design&#8221; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;120351&#8243; explode_albums=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_shape=&#8221;round&#8221; radius=&#8221;lg&#8221; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185506&#8243; items=&#8221;eyIxMjAwNDRfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In0sIjEyMDA0M19pIjp7InNpbmdsZV93aWR0aCI6IjQifSwiMTIwMDQyX2kiOnsic2luZ2xlX3dpZHRoIjoiNCJ9LCIxMjAwNDFfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In19&#8243;][\/vc_column][\/vc_row][vc_row [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":121971,"menu_order":320,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-121982","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Design &amp; 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