{"id":121987,"date":"2024-10-21T14:20:13","date_gmt":"2024-10-21T14:20:13","guid":{"rendered":"https:\/\/vetica-group.com\/design\/branding\/"},"modified":"2026-07-15T12:32:36","modified_gmt":"2026-07-15T12:32:36","slug":"branding","status":"publish","type":"page","link":"https:\/\/vetica-group.com\/en\/design\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-branding&#8221; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;120354&#8243; explode_albums=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_shape=&#8221;round&#8221; radius=&#8221;lg&#8221; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;139522&#8243; items=&#8221;eyIxMjAwNDRfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In0sIjEyMDA0M19pIjp7InNpbmdsZV93aWR0aCI6IjQifSwiMTIwMDQyX2kiOnsic2luZ2xlX3dpZHRoIjoiNCJ9LCIxMjAwNDFfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In19&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;659783&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;199422&#8243;]A strong brand is more than just a logo \u2013 it tells a story, builds trust and gives the company direction.[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-129882&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;182087&#8243;]We develop vibrant brands that touch people, fulfil a purpose, stand out and endure. Our holistic approach aligns brand strategy with your vision, values and business objectives.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;130898&#8243;]We identify the essence of your brand, develop its positioning, mission and values, and translate them into a clear story and a compelling identity.<\/p>\n<p>From naming to visual identity, tonality and brand architecture to digital corporate guidelines and governance, we ensure consistency across all touchpoints. The result is a coherent brand experience that connects emotionally and has a lasting positive impact on your business success.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;353025&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;121974&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; uncode_shortcode_id=&#8221;138867&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;184958&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_weight=&#8221;800&#8243; uncode_shortcode_id=&#8221;800887&#8243;]Our <span style=\"color: #be202f;\">services<\/span><br \/>\ninclude[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list uncode_shortcode_id=&#8221;122213&#8243;]<\/p>\n<h4>Research &#038; Findings<\/h4>\n<ul>\n<li>Brand analysis and research<\/li>\n<li>Brand value assessment<\/li>\n<li>Persona definition<\/li>\n<\/ul>\n<h4>Strategy &#038; Positioning<\/h4>\n<ul>\n<li>Brand strategy<\/li>\n<li>Brand positioning<\/li>\n<li>Brand architecture<\/li>\n<li>Vision and Mission<\/li>\n<li>Brand core values<\/li>\n<\/ul>\n<h4>Identity &#038; Expression<\/h4>\n<ul>\n<li>Naming<\/li>\n<li>Logo and visual identity<\/li>\n<li>Corporate identity<\/li>\n<li>Tone of voice<\/li>\n<li>Brand guidelines<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list uncode_shortcode_id=&#8221;208257&#8243;]<\/p>\n<h4>Digital solutions<\/h4>\n<ul>\n<li>Websites and web applications<\/li>\n<li>Mobile web solutions<\/li>\n<li>Digital ecosystems<\/li>\n<\/ul>\n<h4>Experience &#038; Activation<\/h4>\n<ul>\n<li>Brand experience design across all touchpoints (digital and physical)<\/li>\n<li>Rollout and communication<\/li>\n<li>Brand activation<\/li>\n<\/ul>\n<h4>Governance &#038; Management<\/h4>\n<ul>\n<li>Brand audits<\/li>\n<li>Brand maturity assessments<\/li>\n<li>Brand governance<\/li>\n<li>Training and support<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-814540&#8243; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;182423&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;181202&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;156009&#8243;]Related<br \/>\nprojects[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;196620&#8243;][vc_column width=&#8221;1\/1&#8243;][uncode_index el_id=&#8221;branding-related&#8221; loop=&#8221;size:4|order_by:rand|post_type:portfolio|tax_query:221|taxonomy_count:10&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; gutter_size=&#8221;4&#8243; portfolio_items=&#8221;media|featured|onpost|original,title,text|excerpt&#8221; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes&#8221; single_thumb_hover=&#8221;yes&#8221; single_title_dimension=&#8221;h3&#8243; single_title_weight=&#8221;700&#8243; single_border=&#8221;yes&#8221; custom_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;177303&#8243; order_ids=&#8221;120271,120269,120273&#8243; items=&#8221;e30=&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;321463&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fvetica-group.com%2Fen%2Fprojects%2F|title:All%20projects|&#8221; uncode_shortcode_id=&#8221;205502&#8243;]All projects[\/vc_button][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-branding&#8221; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;120354&#8243; explode_albums=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_shape=&#8221;round&#8221; radius=&#8221;lg&#8221; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;139522&#8243; items=&#8221;eyIxMjAwNDRfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In0sIjEyMDA0M19pIjp7InNpbmdsZV93aWR0aCI6IjQifSwiMTIwMDQyX2kiOnsic2luZ2xlX3dpZHRoIjoiNCJ9LCIxMjAwNDFfaSI6eyJzaW5nbGVfd2lkdGgiOiI4In19&#8243;][\/vc_column][\/vc_row][vc_row [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":121971,"menu_order":330,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-121987","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding &amp; Brand Strategy | Vetica Group<\/title>\n<meta name=\"description\" content=\"Vetica branding: brand strategy, naming and visual identity for strong, consistent brand experiences. Get in touch today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/en\/design\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding &amp; Brand Strategy | Vetica Group\" \/>\n<meta property=\"og:description\" content=\"Vetica branding: brand strategy, naming and visual identity for strong, consistent brand experiences. Get in touch today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vetica-group.com\/en\/design\/branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Vetica Group AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/veticagroup\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T12:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vetica-group.com\/wp-content\/uploads\/2025\/09\/photo40.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@veticagroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/design\\\/branding\\\/\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/design\\\/branding\\\/\",\"name\":\"Branding & Brand Strategy | Vetica Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#website\"},\"datePublished\":\"2024-10-21T14:20:13+00:00\",\"dateModified\":\"2026-07-15T12:32:36+00:00\",\"description\":\"Vetica branding: brand strategy, naming and visual identity for strong, consistent brand experiences. Get in touch today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/design\\\/branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vetica-group.com\\\/en\\\/design\\\/branding\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/design\\\/branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design\",\"item\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/design\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/\",\"name\":\"VETICA Group\",\"description\":\"VETICA Group \u2014 Design that transforms business\",\"publisher\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#organization\"},\"alternateName\":\"VETICA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#organization\",\"name\":\"Vetica Group AG\",\"alternateName\":\"VETICA\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Vetica-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Vetica-Logo.svg\",\"width\":\"120\",\"height\":\"36\",\"caption\":\"Vetica Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/veticagroup\\\/\",\"https:\\\/\\\/x.com\\\/veticagroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vetica-group\",\"https:\\\/\\\/www.instagram.com\\\/vetica_group\\\/\"],\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Weggisgasse 40\",\"addressLocality\":\"Luzern\",\"addressRegion\":\"LU\",\"postalCode\":\"6004\",\"addressCountry\":\"CH\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding & Brand Strategy | Vetica Group","description":"Vetica branding: brand strategy, naming and visual identity for strong, consistent brand experiences. Get in touch today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vetica-group.com\/en\/design\/branding\/","og_locale":"en_US","og_type":"article","og_title":"Branding & Brand Strategy | Vetica Group","og_description":"Vetica branding: brand strategy, naming and visual identity for strong, consistent brand experiences. Get in touch today.","og_url":"https:\/\/vetica-group.com\/en\/design\/branding\/","og_site_name":"Vetica Group AG","article_publisher":"https:\/\/www.facebook.com\/veticagroup\/","article_modified_time":"2026-07-15T12:32:36+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/vetica-group.com\/wp-content\/uploads\/2025\/09\/photo40.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@veticagroup","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vetica-group.com\/en\/design\/branding\/","url":"https:\/\/vetica-group.com\/en\/design\/branding\/","name":"Branding & Brand Strategy | Vetica Group","isPartOf":{"@id":"https:\/\/vetica-group.com\/en\/#website"},"datePublished":"2024-10-21T14:20:13+00:00","dateModified":"2026-07-15T12:32:36+00:00","description":"Vetica branding: brand strategy, naming and visual identity for strong, consistent brand experiences. Get in touch today.","breadcrumb":{"@id":"https:\/\/vetica-group.com\/en\/design\/branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vetica-group.com\/en\/design\/branding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/vetica-group.com\/en\/design\/branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vetica-group.com\/en\/"},{"@type":"ListItem","position":2,"name":"Design","item":"https:\/\/vetica-group.com\/en\/design\/"},{"@type":"ListItem","position":3,"name":"Branding"}]},{"@type":"WebSite","@id":"https:\/\/vetica-group.com\/en\/#website","url":"https:\/\/vetica-group.com\/en\/","name":"VETICA Group","description":"VETICA Group \u2014 Design that transforms business","publisher":{"@id":"https:\/\/vetica-group.com\/en\/#organization"},"alternateName":"VETICA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vetica-group.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vetica-group.com\/en\/#organization","name":"Vetica Group AG","alternateName":"VETICA","url":"https:\/\/vetica-group.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vetica-group.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/vetica-group.com\/wp-content\/uploads\/2024\/09\/Vetica-Logo.svg","contentUrl":"https:\/\/vetica-group.com\/wp-content\/uploads\/2024\/09\/Vetica-Logo.svg","width":"120","height":"36","caption":"Vetica Group AG"},"image":{"@id":"https:\/\/vetica-group.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/veticagroup\/","https:\/\/x.com\/veticagroup","https:\/\/www.linkedin.com\/company\/vetica-group","https:\/\/www.instagram.com\/vetica_group\/"],"address":{"@type":"PostalAddress","streetAddress":"Weggisgasse 40","addressLocality":"Luzern","addressRegion":"LU","postalCode":"6004","addressCountry":"CH"}}]}},"_links":{"self":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/pages\/121987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/comments?post=121987"}],"version-history":[{"count":0,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/pages\/121987\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/pages\/121971"}],"wp:attachment":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/media?parent=121987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}