{"id":125533,"date":"2026-08-06T16:31:17","date_gmt":"2026-08-06T16:31:17","guid":{"rendered":"https:\/\/vetica-group.com\/?post_type=portfolio&#038;p=125533"},"modified":"2026-08-07T06:49:12","modified_gmt":"2026-08-07T06:49:12","slug":"__trashed","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/__trashed\/","title":{"rendered":"BenQ"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;121170&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;210283&#8243;]Design for health and well-being[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;572514&#8243;]<strong>The BenQ Materials Corporation is a division of the BenQ Group. In addition to conducting research on materials, BenQ Materials focuses on the fields of medical engineering, alternative energy and biomedical products. In recent years, Vetica has been fortunate to be able to develop the branding for a variety of sub-brands, including Anscare, Miacare and DermaAngel.  <\/strong><\/p>\n<p>In order to design the different customer experiences, brands and messages as precisely as possible, Vetica provided all three brands with a separate corporate identity, corporate design and product design.<\/p>\n<p>In designing a customer-focused presentation for BenQ Materials and shape the DNA of its sub-brands, it was crucial for us to understand the different customer groups. Vetica defined the visual identity for all three brands. The topic of innovation was omnipresent in all brands and products and therefore had to be locked into customers\u2019 perception. The succinct visual implementation of the individual messages enabled us to attract new groups of customers for both the BenQ Materials brand and its sub-brands Miacare, DermaAngel and Anscare.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-262404&#8243; type=&#8221;carousel&#8221; medias=&#8221;125516,125517,125518,125519,125520&#8243; 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column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;190317&#8243;]dermaAngel[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;125513&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;907288&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;125514&#8243; media_width_percent=&#8221;100&#8243; 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content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;146765&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-112263&#8243; back_image=&#8221;122079&#8243; back_position=&#8221;left top&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;220263&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;124px&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;113917&#8243; subheading=&#8221;<b>Mr. ZC Chen<\/b>, CEO, BenQ Materials&#8221;]Honestly speaking, I am personally very impressed by the work Vetica is doing.[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Design for health and well-being<\/p>\n","protected":false},"author":7,"featured_media":125530,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-125533","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-product-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BenQ Materials \u2013 Branding &amp; Product Design | Vetica<\/title>\n<meta name=\"description\" content=\"Vetica developed corporate identity and product design for BenQ Materials and its sub-brands Miacare, DermaAngel and Anscare \u2013 design for health 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