{"id":125634,"date":"2026-08-11T16:05:58","date_gmt":"2026-08-11T16:05:58","guid":{"rendered":"https:\/\/vetica-group.com\/projekte\/xpore\/"},"modified":"2026-08-12T06:47:34","modified_gmt":"2026-08-12T06:47:34","slug":"xpore","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/xpore\/","title":{"rendered":"Xpore"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;121170&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;210436&#8243;]A new brand for sustainable outdoor wear[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;209502&#8243;]<strong>BenQ Materials has created a true innovation in water-repellent textiles that is far superior to all competitors in the outdoor market in terms of sustainability and functionality. <\/strong><\/p>\n<p>To communicate this innovation to consumers and manufacturers, BenQ commissioned VETICA to develop Xpore, a powerful new brand.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; 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Emotional appeal.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;641498&#8243;]<strong>Vetica has assisted BenQ with several medical brands in the past. However, it takes a whole new mindset and approach to step into the outdoor lifestyle market. From strategic positioning to building the entire brand world, Vetica helped to translate technological values into a consistent brand language that engages people.<\/p>\n<p>Creating a name that speaks for itself \u2013 \u201cXpore\u201d stands for the spirit of exploration while highlighting its unique breathable nanopores. Embracing the philosophy of \u201cAdventure for life\u201d, the brand images show respect for nature with a minimalistic design.      <\/strong><\/p>\n<p>Xpore is an innovative, waterproof and breathable textile technology invented by BenQ Materials. 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As the Xpore technology can be widely applied, Vetica helped to structure out the product portfolios into two major lines \u2013 Xtreme for heavy outdoors and Xtra for urban scenarios. Two product lines that serve one purpose: providing the best performance while keeping the Earth unharmed. 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Thank you, Peter and Jillian.[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When Material Science goes Outdoor<\/p>\n","protected":false},"author":7,"featured_media":125594,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259,260,261],"class_list":["post-125634","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-consulting","portfolio_category-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xpore Brand Development for BenQ Materials | Vetica<\/title>\n<meta name=\"description\" content=\"Xpore brand development for BenQ Materials: Vetica turned an innovative 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