{"id":125862,"date":"2026-08-13T08:03:33","date_gmt":"2026-08-13T08:03:33","guid":{"rendered":"https:\/\/vetica-group.com\/projekte\/kwc\/"},"modified":"2026-08-13T08:29:54","modified_gmt":"2026-08-13T08:29:54","slug":"kwc","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/kwc\/","title":{"rendered":"KWC"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-17432&#8243; type=&#8221;carousel&#8221; medias=&#8221;125845,125846,125847,125848,125849&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;sixteen-nine&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dot_position=&#8221;left&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;118624&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;269827&#8243;]The evolution of a traditional Swiss brand[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;159410&#8243;]<strong>KWC can look back on a long history dating back 140 years. To this day, KWC develops and produces high-quality fittings and innovative water management solutions for the kitchen and bathroom, and exports them to more than 50 countries on five continents.  <\/strong><\/p>\n<p>With Vetica\u2019s help, KWC has repositioned itself on the market using holistic brand analysis and a brand strategy. On the basis of a new brand code, the brand values and the entire presentation of the KWC brand were revised. The new image is determined by its striking logo \/ word mark, its imagery and its typography. The claim \u201cSwiss water experience\u201d was then consistently transferred to all touchpoints.   <\/p>\n<p>Working closely with the responsible managers at KWC, our brand consultants and designers have breathed new life into the KWC brand. As a consequence, the KWC brand and its products now radiate a high level of credibility and independence that will ensure the company a firm place in an internationally hard-fought market, both now and in the future.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-41587&#8243; medias=&#8221;125850,125851,125852,125853,125854,125855,125856&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;160919&#8243; items=&#8221;eyIxMjU4MjdfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; 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column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-112263&#8243; back_image=&#8221;122079&#8243; back_position=&#8221;left top&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;220263&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;124px&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;130533&#8243; subheading=&#8221;<b>Roland Gloor<\/b>, CEO, KWC&#8221;]What we particularly like about Vetica is its holistic, strategic understanding of branding and its extremely structured approach to the delicate issue of rebranding.[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Going with the flow: rebranding the KWC brand<\/p>\n","protected":false},"author":7,"featured_media":125832,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259,261],"class_list":["post-125862","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KWC Corporate Identity &amp; Branding | Vetica Group<\/title>\n<meta name=\"description\" content=\"Discover how Vetica refined the KWC brand identity: Strategic positioning, premium corporate design, and brand 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