{"id":125927,"date":"2026-08-13T09:43:04","date_gmt":"2026-08-13T09:43:04","guid":{"rendered":"https:\/\/vetica-group.com\/projekte\/schmidlin\/"},"modified":"2026-08-13T10:02:30","modified_gmt":"2026-08-13T10:02:30","slug":"schmidlin","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/schmidlin\/","title":{"rendered":"Schmidlin"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;125901&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;213776&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-739307&#8243; medias=&#8221;125905,125906,125907,125908&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;180866&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;126605&#8243;]Reliable. Flexible. High-quality[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;145384&#8243;]<strong>The success of Wilhelm Schmidlin AG is based on the pioneering spirit of what is now the third generation of dedicated owners. From its roots as a steel bathtub factory founded in 1947, the company moved from producing bathtubs and steel shower basins to providing individually tailored bathroom solutions. Wilhelm Schmidlin AG recently decided to revise its entire brand image and market position together with Vetica.   <\/strong><\/p>\n<p>In collaboration with the company\u2019s management, Vetica developed a new, forward-looking, \u201ctailored\u201d strategy from the Schmidlin brand, its services and the associated product range. We explored what would drive the brand in future and how the new visual identity can be experienced across all the touchpoints. Schmidlin now has a new image to present itself on the market, one spanning everything from a publication concept and a website to its digital services and trade-fair stand.  <\/p>\n<p><strong>Individuality made in Switzerland<\/strong><\/p>\n<p>The redesigned Schmidlin brand has a new simplicity that radiates solid self-confidence. It symbolises the Swiss quality, reliability, flexibility and transparency of this traditional family-run company from central Switzerland. The new appearance creates new perspectives and reflects the brand promise towards all customer groups. Schmidlin is thus your reliable and expert partner for tailored bathroom solutions, and it is now also perceived as such from the outside.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-41979&#8243; medias=&#8221;125909,125910,125911,125912,125913,125914,125915,125916,125917,125918,125919,125920,125921&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;419623&#8243; items=&#8221;eyIxMjU4ODBfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; 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back_image=&#8221;122079&#8243; back_position=&#8221;left top&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;220263&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;124px&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;164196&#8243; subheading=&#8221;<b>Simone Stalder<\/b>, Head of Marketing Communications, Schmidlin&#8221;]Vetica provided personal and professional support for the development of our new brand strategy, implementing the new brand image and anchoring our new position on the market. Peter Wirz and his team understood all our needs and could therefore assist us as a partner with a great deal of experience, sensitivity, care and a structured approach.[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tailored rebranding<\/p>\n","protected":false},"author":7,"featured_media":125892,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259,261],"class_list":["post-125927","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schmidlin Corporate Identity &amp; Branding | Vetica Group<\/title>\n<meta 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