{"id":126178,"date":"2026-08-27T14:29:22","date_gmt":"2026-08-27T14:29:22","guid":{"rendered":"https:\/\/vetica-group.com\/projekte\/bodenschatz\/"},"modified":"2026-08-27T14:42:24","modified_gmt":"2026-08-27T14:42:24","slug":"bodenschatz","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/","title":{"rendered":"Bodenschatz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;121170&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126160&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;244735&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-23318&#8243; medias=&#8221;126169,126170&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; images_size=&#8221;sixteen-nine&#8221; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;170561&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126161&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;774782&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;325103&#8243;]Visibly more quality thanks to Vetica[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;132517&#8243;]<strong>All change for Bodenschatz. As part of a strategic realignment of the Bodenschatz brand, Vetica was charged with revising the brand image. The outcome of this collaboration is a new, evolutionary image in the form of a logo, a number of publications, a website and two newly-developed product lines.   <\/strong><\/p>\n<p>The Swiss company Bodenschatz has a long tradition in the development, production and sale of bathroom accessories. Over time, Bodenschatz has earned a reputation as a reliable and innovative partner for sanitary wholesalers, planners and architects alike. Bodenschatz commissioned Vetica with the strategic implementation of its brand image and with optimising its future product portfolio.   <\/p>\n<p><strong>Intelligent bathroom solutions from Bodenschatz<\/strong><\/p>\n<p>Together with the company\u2019s board of directors and management, Vetica drew up a long-term strategy for the brand, its services and the product range. The concept of \u201csimplicity\u201d was central to our work. This new simplicity was made tangible across all brand touchpoints. The claim \u201cIntelligence for bathrooms\u201d was also implemented through many new product innovations. <\/p>\n<p>In the first step, the website was modernised as a key aspect of this reorientation. Not only has the site now a new visual design, the improved user experience also enables visitors to understand the positioning of the Bodenschatz brand. This served the interests of both end customers keen to find out about the brand and its products and B2B users who require more specific information. The new Liv and Nia product lines designed by Vetica have also proved very popular on the market.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-97030&#8243; medias=&#8221;126171,126172&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;733736&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-25875&#8243; type=&#8221;carousel&#8221; medias=&#8221;126173,126174,126175,126176&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;sixteen-nine&#8221; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dot_position=&#8221;left&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;142263&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;507560&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194892&#8243;][vc_single_image media=&#8221;126162&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;twentyone-nine&#8221; uncode_shortcode_id=&#8221;210373&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;133941&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194892&#8243;][vc_single_image media=&#8221;126163&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;twentyone-nine&#8221; uncode_shortcode_id=&#8221;138051&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126164&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;115373&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;507560&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194892&#8243;][vc_single_image media=&#8221;126165&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;twentyone-nine&#8221; uncode_shortcode_id=&#8221;956648&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;378071&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194892&#8243;][vc_single_image media=&#8221;126166&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;191109&#8243;][\/vc_column][\/vc_row][vc_section][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;146765&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-112263&#8243; back_image=&#8221;122079&#8243; back_position=&#8221;left top&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;220263&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;124px&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;409102&#8243; subheading=&#8221;<b>Roberto Vetrano<\/b>, CEO, Bodenschatz AG&#8221;]In our whole portfolio, the collections designed by Vetica are by far the best selling products we have. They became real blockbusters.[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;507560&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194892&#8243;][vc_single_image media=&#8221;126167&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;twentyone-nine&#8221; uncode_shortcode_id=&#8221;869174&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126168&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;166631&#8243;][\/vc_column][\/vc_row][vc_section][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;146765&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-112263&#8243; back_image=&#8221;122079&#8243; back_position=&#8221;left top&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;220263&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;124px&#8221;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;100461&#8243; subheading=&#8221;<b>Thomas Hoffmann<\/b>, Head of Sales and Marketing, Bodenschatz AG&#8221;]Vetica supports us in terms of both our strategic needs and from a design perspective. The expert know-how of its specialists is impressively high and they offer a valuable outsider\u2019s view of our corporate projects. We can therefore rely on a great team and it&#8217;s a great pleasure to work with them in moving forwards.[\/vc_custom_heading][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tidied up &#8211; Branding and product design for Bodenschatz<\/p>\n","protected":false},"author":7,"featured_media":126177,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259,260,261,262],"class_list":["post-126178","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-consulting","portfolio_category-digital","portfolio_category-product-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bodenschatz \u2013 Branding &amp; Product Design by Vetica<\/title>\n<meta name=\"description\" content=\"Vetica revised Bodenschatz&#039;s brand image: a new logo, publications, website and two newly-developed product lines for the Swiss company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bodenschatz \u2013 Branding &amp; Product Design by Vetica\" \/>\n<meta property=\"og:description\" content=\"Vetica revised Bodenschatz&#039;s brand image: a new logo, publications, website and two newly-developed product lines for the Swiss company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/\" \/>\n<meta property=\"og:site_name\" content=\"Vetica Group AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/veticagroup\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T14:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vetica-group.com\/wp-content\/uploads\/2026\/08\/bodenschatz-brand-mark-emblem-crop-teaser.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@veticagroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/\",\"name\":\"Bodenschatz \u2013 Branding & Product Design by Vetica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/bodenschatz-brand-mark-emblem-crop-teaser.webp\",\"datePublished\":\"2026-08-27T14:29:22+00:00\",\"dateModified\":\"2026-08-27T14:42:24+00:00\",\"description\":\"Vetica revised Bodenschatz's brand image: a new logo, publications, website and two newly-developed product lines for the Swiss company.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/bodenschatz-brand-mark-emblem-crop-teaser.webp\",\"contentUrl\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/bodenschatz-brand-mark-emblem-crop-teaser.webp\",\"width\":720,\"height\":720,\"caption\":\"Graphic detail crop of the refreshed Bodenschatz 'b' brand icon, designed by Vetica Group.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/bodenschatz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prokects\",\"item\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bodenschatz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/\",\"name\":\"VETICA Group\",\"description\":\"VETICA Group \u2014 Design that transforms business\",\"publisher\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#organization\"},\"alternateName\":\"VETICA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#organization\",\"name\":\"Vetica Group AG\",\"alternateName\":\"VETICA\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Vetica-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/vetica-group.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Vetica-Logo.svg\",\"width\":\"120\",\"height\":\"36\",\"caption\":\"Vetica Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/vetica-group.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/veticagroup\\\/\",\"https:\\\/\\\/x.com\\\/veticagroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vetica-group\",\"https:\\\/\\\/www.instagram.com\\\/vetica_group\\\/\"],\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Weggisgasse 40\",\"addressLocality\":\"Luzern\",\"addressRegion\":\"LU\",\"postalCode\":\"6004\",\"addressCountry\":\"CH\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bodenschatz \u2013 Branding & Product Design by Vetica","description":"Vetica revised Bodenschatz's brand image: a new logo, publications, website and two newly-developed product lines for the Swiss company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/","og_locale":"en_US","og_type":"article","og_title":"Bodenschatz \u2013 Branding & Product Design by Vetica","og_description":"Vetica revised Bodenschatz's brand image: a new logo, publications, website and two newly-developed product lines for the Swiss company.","og_url":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/","og_site_name":"Vetica Group AG","article_publisher":"https:\/\/www.facebook.com\/veticagroup\/","article_modified_time":"2026-08-27T14:42:24+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/vetica-group.com\/wp-content\/uploads\/2026\/08\/bodenschatz-brand-mark-emblem-crop-teaser.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@veticagroup","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/","url":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/","name":"Bodenschatz \u2013 Branding & Product Design by Vetica","isPartOf":{"@id":"https:\/\/vetica-group.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/#primaryimage"},"image":{"@id":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/#primaryimage"},"thumbnailUrl":"https:\/\/vetica-group.com\/wp-content\/uploads\/2026\/08\/bodenschatz-brand-mark-emblem-crop-teaser.webp","datePublished":"2026-08-27T14:29:22+00:00","dateModified":"2026-08-27T14:42:24+00:00","description":"Vetica revised Bodenschatz's brand image: a new logo, publications, website and two newly-developed product lines for the Swiss company.","breadcrumb":{"@id":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/#primaryimage","url":"https:\/\/vetica-group.com\/wp-content\/uploads\/2026\/08\/bodenschatz-brand-mark-emblem-crop-teaser.webp","contentUrl":"https:\/\/vetica-group.com\/wp-content\/uploads\/2026\/08\/bodenschatz-brand-mark-emblem-crop-teaser.webp","width":720,"height":720,"caption":"Graphic detail crop of the refreshed Bodenschatz 'b' brand icon, designed by Vetica Group."},{"@type":"BreadcrumbList","@id":"https:\/\/vetica-group.com\/en\/projects\/bodenschatz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vetica-group.com\/en\/"},{"@type":"ListItem","position":2,"name":"Prokects","item":"https:\/\/vetica-group.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Bodenschatz"}]},{"@type":"WebSite","@id":"https:\/\/vetica-group.com\/en\/#website","url":"https:\/\/vetica-group.com\/en\/","name":"VETICA Group","description":"VETICA Group \u2014 Design that transforms business","publisher":{"@id":"https:\/\/vetica-group.com\/en\/#organization"},"alternateName":"VETICA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vetica-group.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vetica-group.com\/en\/#organization","name":"Vetica Group AG","alternateName":"VETICA","url":"https:\/\/vetica-group.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vetica-group.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/vetica-group.com\/wp-content\/uploads\/2024\/09\/Vetica-Logo.svg","contentUrl":"https:\/\/vetica-group.com\/wp-content\/uploads\/2024\/09\/Vetica-Logo.svg","width":"120","height":"36","caption":"Vetica Group AG"},"image":{"@id":"https:\/\/vetica-group.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/veticagroup\/","https:\/\/x.com\/veticagroup","https:\/\/www.linkedin.com\/company\/vetica-group","https:\/\/www.instagram.com\/vetica_group\/"],"address":{"@type":"PostalAddress","streetAddress":"Weggisgasse 40","addressLocality":"Luzern","addressRegion":"LU","postalCode":"6004","addressCountry":"CH"}}]}},"_links":{"self":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/portfolio\/126178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/comments?post=126178"}],"version-history":[{"count":3,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/portfolio\/126178\/revisions"}],"predecessor-version":[{"id":126181,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/portfolio\/126178\/revisions\/126181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/media\/126177"}],"wp:attachment":[{"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/media?parent=126178"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/vetica-group.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=126178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}