{"id":126313,"date":"2026-09-03T15:06:10","date_gmt":"2026-09-03T15:06:10","guid":{"rendered":"https:\/\/vetica-group.com\/?post_type=portfolio&p=126313"},"modified":"2026-09-03T15:06:10","modified_gmt":"2026-09-03T15:06:10","slug":"serene-house","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/serene-house\/","title":{"rendered":"Serene House"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_single_image media=”126302″ media_width_percent=”100″ uncode_shortcode_id=”155172″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”126303″ media_width_percent=”100″ uncode_shortcode_id=”144491″][\/vc_column][\/vc_row][vc_section overlay_alpha=”50″ content_parallax=”0″ uncode_shortcode_id=”685755″][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”643780″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”204528″][vc_custom_heading text_weight=”900″ uncode_shortcode_id=”550790″]A breath of fresh air[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”177818″]In an effort to meet the growing demand for fresh and healthy room scents, SERENE HOUSE launched a new family of \u201cair friendly\u201d products. These combine a number of different fragrances and a consistent design language to produce an overall solution. Although SERENE HOUSE is technology and innovation driven, it soon realised the importance of consumer demands for more aesthetics and stylish interior design. This led to a partnership with Vetica. <\/strong><\/p>\n

Together with their decision-makers, we laid the foundations for the orientation of the brand and the further development of the product portfolio. Our product designers then translated the brand values into a new design language and developed an innovative modular wax cartridge system. By aligning our product design work with SERENE HOUSE\u2019s strategic pillars, we were able to reinvent the brand\u2019s image in collaboration with Creative Director Carsten J\u00f6rgensen. <\/p>\n

Designing the perfect scent <\/strong><\/p>\n

Vetica was thus able to provide the SERENE HOUSE brand with a unique position for its pod system and wide range of fragrances, and enable it to differentiate itself from its competitors on the room-scent market. To this end, we had to explore new avenues and pinpoint the brand\u2019s strategic competitive advantages. Today, SERENE HOUSE is one of the trendsetters in the fragrance sector.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/1″][vc_single_image media=”126304″ media_width_percent=”100″ uncode_shortcode_id=”858638″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”126305″ media_width_percent=”100″ uncode_shortcode_id=”185095″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”507560″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”194892″][vc_single_image media=”126306″ media_width_percent=”100″ media_ratio=”twentyone-nine” uncode_shortcode_id=”271415″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-45700″ type=”carousel” medias=”126307,126308,126309,126310,126311″ carousel_lg=”2″ carousel_md=”2″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”3″ media_items=”media|nolink|original” carousel_interval=”3000″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dot_position=”left” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_border=”yes” uncode_shortcode_id=”165069″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Where fragrance meets design<\/p>\n","protected":false},"author":7,"featured_media":126312,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-126313","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-product-design"],"acf":[],"yoast_head":"\nSerene House \u2013 Fragrance Product Design by Vetica<\/title>\n<meta name=\"description\" content=\"Vetica designed a modular wax cartridge system and new design language for Serene House's stylish, health-conscious room fragrances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/en\/projects\/serene-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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