{"id":126340,"date":"2026-09-04T06:51:24","date_gmt":"2026-09-04T06:51:24","guid":{"rendered":"https:\/\/vetica-group.com\/?post_type=portfolio&#038;p=126340"},"modified":"2026-09-04T06:51:24","modified_gmt":"2026-09-04T06:51:24","slug":"tungyu","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/tungyu\/","title":{"rendered":"TungYU"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;155949&#8243;]Creating an international brand for the global market[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;308421&#8243;]<strong>Specialized in the manufacture and distribution of Hydraulic Machinery, Tung Yu has established a market presence, and with it is recognized by customers for their high brand exposure in the global rubber industry. Facing the global expansion, Tung Yu realized the importance of establishing a visionary international brand. Thus, Tung Yu took the next step towards globalized operations and redefined its brand identity system by cooperating with Vetica.    <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;507560&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194892&#8243;][vc_single_image media=&#8221;126332&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;twentyone-nine&#8221; uncode_shortcode_id=&#8221;179617&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126334&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;454704&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;909726&#8243;]A system to lead cross-cultural communication[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;187658&#8243;]The rebranding of Tung Yu started from the redefinition of its brand slogan. Realizing that Tung Yu\u2019s success came from its leading Hydraulic Forming Technology and the innovative mindset, the Vetica team therefore redefined the brand slogan as \u201cForming Innovation\u201d to echo the brand spirit. Vetica understands the importance of creating a brand identity design system to play the role of cross-cultural communications for global enterprises such as Tung Yu.<br \/>By using easy-to-read font, sleek and clear lines, and gradient color as sub-graphics, the Vetica design team successfully expressed the force and heat of hydraulic molding, and elevated Tung Yu\u2019s brand value to the highest level.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-50585&#8243; medias=&#8221;126333,126336,126337&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;102856&#8243; items=&#8221;eyIxMjYzMjlfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9LCIxMjYzMjRfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9fQ==&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126338&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;255841&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;166341&#8243;]Creating a strong brand through strong values[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;193048&#8243;]The rebranding of a B2B business is the transformation of the company\u2019s advantages in R&#038;D and manufacturing to an easy-to-communicate brand image. To reach the goal of enhancing brand perception and reliability, a well-designed brand strategy and a corresponding brand identity system were definitely required.<br \/>From the brand slogan to the consistent planning and execution of the identification system, Vetica has fully demonstrated Tung Yu\u2019s core values of \u201cintegrity\u201d, \u201cinnovation\u201d, and \u201cprofessionalism\u201d, making Tung Yu an international leader in their field.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126335&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;152074&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Catapulting a brand into the global market<\/p>\n","protected":false},"author":7,"featured_media":126339,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259],"class_list":["post-126340","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TungYu \u2013 International Brand Identity by Vetica<\/title>\n<meta name=\"description\" content=\"Vetica redefined TungYu&#039;s brand identity system and slogan &quot;Forming Innovation&quot; to support its expansion into the global market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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