{"id":126483,"date":"2026-09-04T12:41:18","date_gmt":"2026-09-04T12:41:18","guid":{"rendered":"https:\/\/vetica-group.com\/?post_type=portfolio&#038;p=126483"},"modified":"2026-09-04T13:15:07","modified_gmt":"2026-09-04T13:15:07","slug":"bataillard","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/bataillard\/","title":{"rendered":"Bataillard"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-62057&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;1&#8243; single_image_magnetic=&#8221;yes&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;175467&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;685755&#8243;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;643780&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;204528&#8243;][vc_custom_heading text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;372903&#8243;]Wine transcends digital boundaries[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;130910&#8243;]<strong>\u201cWe would like to make our products and services more accessible digitally.\u201d This was the central demand of the managers and owners of Bataillard, and it formed the basis for a completely new digital brand image. <\/strong><\/p>\n<p>The company, which is based in Rothenburg in the Canton of Lucerne, already has a long and illustrious history. It is currently run by the fifth generation of owners. Bataillard has been selling wine for more than 200 years. <\/p>\n<p>The aim of the digital transformation and the new website is to present Bataillard\u2019s complete range of services. In the process, it was important to define the different target groups and their requirements so that the subsequent solutions could be tailored accordingly. No matter whether an end consumer is looking for a fine wine, a restaurant-owner is developing his wine list, or a winegrower hopes to use Bataillard to sell his products internationally, Bataillard offers everything from a single source.  <\/p>\n<p><strong>A new online presence for one of Switzerland\u2019s most important wine merchants<\/strong><\/p>\n<p>To optimise its digital presence, Vetica designed a completely new digital ecosystem, including a website, imagery and an <a href=\"https:\/\/www.bataillard.ch\/\" target=\"_blank\" rel=\"noopener\">online shop<\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;126474&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;149458&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; 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digital<\/p>\n","protected":false},"author":7,"featured_media":126482,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259,260,261],"class_list":["post-126483","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-consulting","portfolio_category-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bataillard \u2013 Vetica\u2019s digital brand identity<\/title>\n<meta name=\"description\" content=\"Vetica developed a completely new digital brand identity for the wine merchant Bataillard \u2013 a tradition spanning over 200 years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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