{"id":127155,"date":"2026-09-10T08:59:38","date_gmt":"2026-09-10T08:59:38","guid":{"rendered":"https:\/\/vetica-group.com\/?post_type=portfolio&p=127155"},"modified":"2026-09-10T08:59:38","modified_gmt":"2026-09-10T08:59:38","slug":"agp","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/en\/projects\/agp\/","title":{"rendered":"AGP"},"content":{"rendered":"

[vc_section overlay_alpha=”50″ content_parallax=”0″ uncode_shortcode_id=”685755″][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”643780″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”204528″][vc_custom_heading text_weight=”900″ uncode_shortcode_id=”124715″]AGP manufactures power tools for various industries, including metalworking, concrete and stone processing, and the airless paint spraying industry.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”179207″]In 1989, AGP started as a 2-person family business manufacturing small power tools for the Taiwanese market. Thanks to years of dedication and continuous expansion, AGP has grown into an international company with over 180 qualified employees that now distributes products globally. AGP Taiwan serves as a design and manufacturing center for global markets. <\/strong><\/p>\n

In response to rapidly changing market conditions, AGP\u2019s founder decided it was time to refocus the company on the growing international ODM and OBM business. This led to a holistic collaboration with Vetica. The tasks ranged from a new Chinese brand name, product portfolio analysis, new packaging design, and restructured product lines. All this was based on a new, long-term brand strategy, which Vetica was allowed to develop.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_gallery el_id=”gallery-99646″ type=”carousel” medias=”127119,127120,127121,127122,127123,127124,127125″ carousel_lg=”2″ carousel_md=”2″ carousel_sm=”1″ thumb_size=”sixteen-nine” gutter_size=”3″ media_items=”media|nolink|original” carousel_interval=”3000″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dot_position=”left” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_border=”yes” uncode_shortcode_id=”190303″][\/vc_column][\/vc_row][vc_section overlay_alpha=”50″ content_parallax=”0″ uncode_shortcode_id=”685755″][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”643780″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”204528″][vc_custom_heading text_weight=”900″ uncode_shortcode_id=”152749″]Bring a brand to life[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”137458″]With the repositioning of the AGP brand in the global market, three new core values were decided upon within the branding project: Practical, Dynamic and Integrity. <\/strong><\/p>\n

The new AGP brand slogan: \u201cPower to achieve anything\u201d paired with a modern, minimalist design and simple visual elements is the foundation of the new AGP branding.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/1″][vc_gallery el_id=”gallery-14198″ medias=”127126,127127,127128,127129,127130,127131,127132,127133,127134,127135,127136,127137″ gutter_size=”3″ media_items=”media|nolink|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_width=”6″ single_overlay_opacity=”1″ single_image_magnetic=”yes” single_padding=”2″ single_border=”yes” uncode_shortcode_id=”108759″][\/vc_column][\/vc_row][vc_section overlay_alpha=”50″ content_parallax=”0″ uncode_shortcode_id=”685755″][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”643780″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”204528″][vc_custom_heading text_weight=”900″ uncode_shortcode_id=”101082″]Benefits for everyone \u2013 from ODM to OBM[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”199787″]The central question was: how can AGP achieve a unique business ecosystem thanks to a repositioning and transformation of the ODM to OBM business for all customer segments? <\/strong><\/p>\n

Therefore, Vetica supported AGP\u2019s management in building its own strong brand. Vetica also helped name the products by linking product features to user associations. At the same time, the packaging design was aligned with the new product names, making the product itself an important brand communication tool as a brand ambassador. From a brand management perspective, it was important for Vetica to implement the product naming and packaging as an integration tool for brand growth. <\/p>\n

In 2022, the new AGP look was launched and was immediately well received![\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/1″][vc_gallery el_id=”gallery-56511″ medias=”127138,127139,127140,127141,127142,127143,127144,127145,127146,127147,127148,127149,127150,127151,127152,127153″ gutter_size=”3″ media_items=”media|nolink|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_width=”6″ single_overlay_opacity=”1″ single_image_magnetic=”yes” single_padding=”2″ single_border=”yes” uncode_shortcode_id=”143474″ items=”eyIxMjY2MjJfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9LCIxMjY1ODZfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9LCIxMjY2MDhfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9LCIxMjY2MTZfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9fQ==”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The power to achieve anything<\/p>\n","protected":false},"author":7,"featured_media":127154,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[259,262],"class_list":["post-127155","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-product-design"],"acf":[],"yoast_head":"\nAGP \u2013 Power Tools Rebranding by Vetica<\/title>\n<meta name=\"description\" content=\"Vetica supported AGP's shift toward international ODM\/OBM business with new branding and product design for its power tool range.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/en\/projects\/agp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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