{"id":22267,"date":"2023-10-18T15:15:00","date_gmt":"2023-10-18T13:15:00","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=22267"},"modified":"2025-09-04T09:43:27","modified_gmt":"2025-09-04T07:43:27","slug":"netstal","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/netstal\/","title":{"rendered":"Netstal"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15249&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;202294&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;379609&#8243; column_width_pixel=&#8221;812&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;169324&#8243; text_color_type=&#8221;uncode-palette&#8221;]Vetica has developed a comprehensive new branding including website and new product design concept for <a href=\"http:\/\/www.netstal.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000;\">Netstal Maschinen AG<\/span><\/strong><\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;154106&#8243; text_color_type=&#8221;uncode-palette&#8221;]Netstal has worked closely with Vetica over the last 12 months to completely redesign its corporate image. Peter Wirz, CEO of Vetica Group AG, explains: &#8220;Netstal&#8217;s previous corporate identity no longer corresponded to the high-performance claim. Our main task was to turn Netstal&#8217;s innovative strength inside out, to modernise the entire image and to significantly improve Netstal&#8217;s positioning in the highly competitive international market for injection moulding machines.&#8221;[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;134246&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-5&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;155480&#8243;][vc_gallery el_id=&#8221;netstal-en-1&#8243; type=&#8221;carousel&#8221; medias=&#8221;22747,22750,22777,22756,22759,22762,23200&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;sixteen-nine&#8221; gutter_size=&#8221;2&#8243; media_items=&#8221;media|nolink|poster&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;1&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;953900&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;202294&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;379609&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;182486&#8243; text_color_type=&#8221;uncode-palette&#8221;]New logo[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;238931&#8243; text_color_type=&#8221;uncode-palette&#8221;]A central focus of the new branding was the creation of a new logo. The challenge was to appear more modern without losing the characteristics of the existing Netstal logo. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;680201&#8243; text_color_type=&#8221;uncode-palette&#8221;]The diamond shape, a pioneering design element of the logo, was retained but opened to the left and right. 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[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;166407&#8243; text_color_type=&#8221;uncode-palette&#8221;]This process included products, website, brochures, signage, booth design and many other elements. To ensure the new branding would be used consistent internationally, Vetica implemented the brand management tool \u201cFrontify\u201c, which provides a complete digital CI\/CD system and offers brand implementation templates of all kinds. 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overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;193975&#8243; text_color_type=&#8221;uncode-palette&#8221;]This technological leadership should also be reflected in the design of the machines. Vetica&#8217;s industrial design team has developed various concepts to optimise the product design for the different machine lines. The first newly designed Netstal machine will be presented to the general public at this year&#8217;s \u00ab<a href=\"https:\/\/www.fakuma-messe.de\/en\/\">Fakuma<\/a>\u00bb in October 2023 in Friedrichshafen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;118313&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-5&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; 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uncode_shortcode_id=&#8221;886399&#8243; css=&#8221;.vc_custom_1666276407076{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_x_fixed=&#8221;yes&#8221; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;7&#8243; width=&#8221;2\/6&#8243; uncode_shortcode_id=&#8221;434518&#8243; el_class=&#8221;qoute-image not-photo&#8221;][vc_single_image media=&#8221;673&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_h_align=&#8221;right&#8221; media_h_position=&#8221;right&#8221; media_padding=&#8221;0&#8243; media_text_reduced=&#8221;yes&#8221; media_elements_click=&#8221;yes&#8221; lbox_skin=&#8221;white&#8221; lbox_actual_size=&#8221;yes&#8221; uncode_shortcode_id=&#8221;952965&#8243; media_width_pixel=&#8221;260&#8243;][\/vc_column_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/6&#8243; uncode_shortcode_id=&#8221;513045&#8243; column_width_pixel=&#8221;660&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-212198&#8243; sub_reduced=&#8221;yes&#8221; subheading=&#8221;Renzo Davatz, CEO, NETSTAL Maschinen AG&#8221; uncode_shortcode_id=&#8221;134196&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;qoute-text-block&#8221;]The collaboration with Vetica has been a great journey. Together we developed and modernised the Netstal brand as a global company with a proud engineering heritage. The new look reflects the purpose of our brand and the globally recognised heritage of \u201cthe best injection moulding machine\u201d. Vetica&#8217;s strong strategic and creative thinking has shaped an identity that does both: honours our past and points the way to the future.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The brand (r)evolution<\/p>\n","protected":false},"author":14,"featured_media":22876,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_tax":[35],"portfolio_category":[32,31,30,227],"class_list":["post-22267","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tax-industrial-goods","portfolio_category-branding","portfolio_category-digital","portfolio_category-product","portfolio_category-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netstal &#8226; Vetica Group Taiwan &#8226; 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