{"id":25646,"date":"2024-05-15T04:31:22","date_gmt":"2024-05-15T02:31:22","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/portfolio\/kingwhale\/"},"modified":"2025-10-15T15:25:24","modified_gmt":"2025-10-15T13:25:24","slug":"kingwhale","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/kingwhale\/","title":{"rendered":"Kingwhale"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15531&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;202294&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;175123&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1682403508993{border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;927995&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;154492&#8243; text_color_type=&#8221;uncode-palette&#8221;]When Technology Meets Nature: Sustainable Performance Textiles Leader[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;155721&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4>Kingwhale is a leading innovator in high-performance textiles. With expertise in material science, advanced technology, and services, it provides global clients with high-quality, high-tech textile solutions. As the first textile mill in the Asia-Pacific region to join RE100, Kingwhale is committed to sustainability as much as it is to excellence.<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;187749&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a href=\"https:\/\/www.kingwhale.com\/\">Kingwhale <\/a>was founded in 1992 and has grown from a five-member team at its inception to operating in Asia, Europe and the US, serving as a leading supplier for major sports and outdoor brands worldwide. The company\u2019s core strength lies in establishing a vertically integrated supply chain from raw materials, spinning, knitting, dyeing, processing, to garment manufacturing. Through innovative textile technology and flexible processes, the company provides clients with comprehensive solutions and meets diverse needs.<\/p>\n<p>Guided by sustainability, <a href=\"https:\/\/www.kingwhale.com\/\">Kingwhale<\/a> developed Low Impact Technology (L.I.T.) for energy conservation and waste reduction, as well as introducing innovative eco-friendly and functional fabrics. Kingwhale joined the RE100 global initiative in 2020 and made a commitment to 100% renewable energy by 2040.<\/p>\n<p>Based in Taiwan and with a global footprint, the company continuously explores various possibilities. While actively expanding its business, Kingwhale recognized the importance of evolving its brand image in line with the times to maximize brand influence and advantages of its products, technology, and services. This will in turn lay a solid foundation for long-term success in the global market.<\/p>\n<p>Vetica Taipei, after conducting qualitative questionnaires and brand workshop with Kingwhale\u2019s core members, aimed to enhance long-term corporate brand value through corporate branding project. The framework encompassed corporate brand copywriting, updated corporate brand identity, brand color palette, typeface, and imagery, as well as brand style guide and an array of brand asset design.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;187185&#8243;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;183953&#8243; css=&#8221;.vc_custom_1668604814182{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;70&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; 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row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;306047&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1683596437881{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;379609&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;851228&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Iconic \u03c0 Symbol, An Endless Commitment to Perfection[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;148859&#8243; text_color_type=&#8221;uncode-palette&#8221;]Kingwhale\u2019s brand identity consists of a symbol and logotype. The original symbol combined the letter \u201cK\u201d with the mathematical symbol \u201c\u03c0\u201d. Just Like the infinite digits of \u201c\u03c0\u201d, Kingwhale\u2019s commitment to innovation and sustainability is a never-ending journey, with excellence as its guiding principle. Vetica refined the shape and enhanced the symbolic significance of \u201c\u03c0\u201d by encircling it in negative space, creating a strong and direct connection. The edges and curves were also adjusted to achieve a rounded yet sleek shape, symbolizing the perfect harmony between technology and nature that the brand embodies.<\/p>\n<p>The logotype maintains a professional look with all capital letters. The strategic emphasis on the initials K and W, slightly larger in size, along with reduced spacing between letters, enhances readability and recognition. The updated symbol and logotype work harmoniously to communicate the essence of the brand.<\/p>\n<p>The color of Kingwhale&#8217;s symbol pays homage to its heritage. The vibrant green hue draws attention to the central &#8220;\u03c0&#8221; and reflects the brand&#8217;s commitment to sustainability and its dynamic energy. The black logotype conveys the brand&#8217;s strength, stability, and confidence as a respected global leader. The sans-serif typeface Kievit was chosen for its modern, clean, and approachable qualities.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;187939&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;portfolio-grid-images&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;191151&#8243; css=&#8221;.vc_custom_1668520241203{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;25585&#8243; media_width_percent=&#8221;100&#8243; 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overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;379609&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;214641&#8243; text_color_type=&#8221;uncode-palette&#8221;]Progressing to New Brand Milestones with Innovation, Sustainability and Reliability[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; 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