{"id":28410,"date":"2024-11-05T02:17:25","date_gmt":"2024-11-05T01:17:25","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/portfolio\/2023_fubon_financial\/"},"modified":"2025-10-15T16:09:57","modified_gmt":"2025-10-15T14:09:57","slug":"2023_fubon_financial","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/2023_fubon_financial\/","title":{"rendered":"Fubon Financial 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15531&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;255102&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; 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mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; uncode_shortcode_id=&#8221;993231&#8243; el_class=&#8221;project-short-description-item&#8221;][vc_gallery el_id=&#8221;gallery-768217&#8243; type=&#8221;css_grid&#8221; medias=&#8221;23152,23155,23157&#8243; grid_items=&#8221;3&#8243; screen_lg_items=&#8221;3&#8243; screen_lg_breakpoint=&#8221;1000&#8243; screen_md_items=&#8221;3&#8243; screen_md_breakpoint=&#8221;600&#8243; screen_sm_items=&#8221;2&#8243; screen_sm_breakpoint=&#8221;480&#8243; gutter_size=&#8221;2&#8243; css_grid_equal_height=&#8221;yes&#8221; media_items=&#8221;media|nolink|original&#8221; single_overlay_opacity=&#8221;1&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_coloration=&#8221;desaturated&#8221; single_image_color_anim=&#8221;yes&#8221; single_h_align=&#8221;center&#8221; single_reduced=&#8221;three_quarter&#8221; single_reduced_mobile=&#8221;yes&#8221; single_padding=&#8221;1&#8243; single_text_reduced=&#8221;yes&#8221; lbox_gallery_arrows=&#8221;no&#8221; uncode_shortcode_id=&#8221;124750&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;202294&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;379609&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;157980&#8243; text_color_type=&#8221;uncode-palette&#8221;]A Solid Growth Powered by Positivity[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;167049&#8243; text_color_type=&#8221;uncode-palette&#8221;]Fubon Financial Holdings has established a strong presence in Taiwan over the past 60 years. In 2020, it repositioned its brand with a new concept &#8220;Be positive, All possible.&#8221; It is committed to supporting people in pursuing a better future through positive energy, comprehensive financial services and innovation. In 2015, the company launched the \u201cFubon ESG Visioning Project,\u201d and crafted a fresh \u201cRun for Green\u201d theme in 2021 that focused on four main ESG strategies \u2013 decarbonization, digitalization, empowerment and connection. Fubon has been leading a green transition in Taiwan\u2019s financial industry with a mission to create benefits for the society and the environment. In 2023, Fubon Financial completed the first merger of two financial holding companies in Taiwan, and will continue to explore opportunities for collaboration, steadily moving closer to its vision of becoming one of Asia\u2019s first-class financial institutions.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;187185&#8243;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;183953&#8243; css=&#8221;.vc_custom_1668604814182{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;155965&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_row_inner row_inner_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;922108&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;27728&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;189256&#8243;][vc_gallery el_id=&#8221;gallery-148615&#8243; medias=&#8221;27731,27734&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;109757&#8243; items=&#8221;eyIyMDA0X2kiOnsic2luZ2xlX3dpZHRoIjoiNiIsImltYWdlc19zaXplIjoic2l4dGVlbi1uaW5lIn0sIjIwMDFfaSI6eyJpbWFnZXNfc2l6ZSI6ImZvdXItdGhyZWUifSwiMjAwMl9pIjp7ImltYWdlc19zaXplIjoiZm91ci10aHJlZSJ9LCIyMDAzX2kiOnsiaW1hZ2VzX3NpemUiOiJzaXh0ZWVuLW5pbmUifX0=&#8221;][vc_single_image media=&#8221;27737&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;449519&#8243;][vc_single_image media=&#8221;27740&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;524439&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;187939&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;portfolio-grid-images&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;191151&#8243; css=&#8221;.vc_custom_1668520241203{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;147140&#8243; text_color_type=&#8221;uncode-palette&#8221;]Since 2011, Vetica Taipei has been dedicated to creating the brand key visual for Fubon Financial Holdings\u2019 Annual Report. Our goal is to capture the company\u2019s positive energy, transforming it into a lasting and solid driving force. This force benefits the financial sector and the society, fostering a shared sense of well-being between the company and the public, exerting a profound influence.<\/p>\n<p>The 2023 brand visual identity draws inspiration from the structure of a honeycomb, symbolizing the positive force of Fubon Financial, deeply rooted in every corner of society, and forming a resilient and stable cohesion. The design team combined interlocking hexagons and L-shaped elements to reinterpret Fubon\u2019s square-shaped logo in a three-dimensional form. This unique structure transforms the flat hexagon into a cube, further reinforcing associations with &#8220;positivity.&#8221; By incorporating varying shades of Fubon blue and green, it creates a dynamic effect of infinite extension and layered depth. This design echoes Fubon\u2019s continuous momentum in leading the financial industry, gathering strength from partners to build a stable society and share a prosperous future. In 2023, the year Fubon completed its first groundbreaking financial merger, this design holds even greater significance.<\/p>\n<p>Fubon Financial Holdings is resolute in its pursuit of becoming Asia\u2019s first-class financial institution. With an unparalleled range of services, Fubon has become an integral part of people\u2019s daily lives. The company continues to enhance its services while prioritizing stability and reliability. For over a decade, Vetica Taipei has worked tirelessly to strengthen Fubon\u2019s influence through comprehensive brand management strategies. The 2023 key visual design clearly communicates the company\u2019s remarkable achievements in sustainable development while ensuring prosperity for generations to come. It also conveys Fubon\u2019s promise of being a reliable force for good in society, along with the \u201cBe positive, All possible\u201d spirit to the public.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;922108&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-6308685&#8243; type=&#8221;carousel&#8221; medias=&#8221;27743,27746,27749&#8243; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;3&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;2&#8243; media_items=&#8221;media|nolink|poster&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;197031&#8243;][vc_single_image media=&#8221;27752&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;617832&#8243;][vc_single_image media=&#8221;27911&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;896035&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;161979&#8243; text_color_type=&#8221;uncode-palette&#8221;]Previous Projects: <a href=\"https:\/\/vetica-group.com\/tw\/portfolio\/fubon-financial-2022\/\">Fubon Financial 2022<\/a>, <a href=\"https:\/\/vetica-group.com\/tw\/portfolio\/fubon-group-2023\/\">Fubon Group 2023<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;772403&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;qoute-section&#8221;][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;104554&#8243; css=&#8221;.vc_custom_1666272881342{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;886399&#8243; css=&#8221;.vc_custom_1666276407076{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_x_fixed=&#8221;yes&#8221; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;7&#8243; width=&#8221;2\/6&#8243; uncode_shortcode_id=&#8221;434518&#8243; el_class=&#8221;qoute-image not-photo&#8221;][vc_single_image media=&#8221;673&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;right&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_h_align=&#8221;right&#8221; media_h_position=&#8221;right&#8221; media_padding=&#8221;0&#8243; media_text_reduced=&#8221;yes&#8221; media_elements_click=&#8221;yes&#8221; lbox_skin=&#8221;white&#8221; lbox_actual_size=&#8221;yes&#8221; uncode_shortcode_id=&#8221;952965&#8243; media_width_pixel=&#8221;260&#8243;][\/vc_column_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/6&#8243; uncode_shortcode_id=&#8221;513045&#8243; column_width_pixel=&#8221;660&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-212198&#8243; sub_reduced=&#8221;yes&#8221; subheading=&#8221;Cindy Lin, Executive VP, Fubon Financial&#8221; uncode_shortcode_id=&#8221;172016&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;qoute-text-block&#8221;]<\/p>\n<div>Vetica Team has a long-term cooperation with Fubon constantly of yearly Fubon Financial Holding&#8217;s Annual Report and Fubon Group Corporate Profile, providing refreshing visual creativity of our publications for brand communication! Thanks to Vetica&#8217;s professionalism, high efficiency, and excellent quality, we have been able to remain the brand reputation of Fubon&#8217;s corporate image.<\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Synergy for Lasting Prosperity<\/p>\n","protected":false},"author":12,"featured_media":27840,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_tax":[37],"portfolio_category":[32,227,33],"class_list":["post-28410","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tax-service-industry","portfolio_category-branding","portfolio_category-consulting","portfolio_category-strategy"],"yoast_head":"<!-- This site is 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