{"id":6427,"date":"2022-12-11T18:35:26","date_gmt":"2022-12-11T18:35:26","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=6427"},"modified":"2024-04-22T13:21:01","modified_gmt":"2024-04-22T11:21:01","slug":"falper","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/falper\/","title":{"rendered":"Falper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15249&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;149877&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;portfolio-slider&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;192289&#8243; row_height_pixel=&#8221;400&#8243; column_width_pixel=&#8221;812&#8243; css=&#8221;.vc_custom_1674477867458{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;145238&#8243;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;962556&#8243; text_color_type=&#8221;uncode-palette&#8221;]A question of style[\/vc_custom_heading][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;173935&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"lighter\">Contemporary bathrooms created using furniture, fittings and accessories of the Italian furniture manufacturer Falper are stylish, modern and personal. However, over the years, Falper\u2019s visual identity and claim gradually became dated. As a consequence, they no longer matched the high quality of its product range. The aim was therefore to inject more modernity into Falper-made premium products. It was therefore high time for rebranding.<\/p>\n<p>[\/vc_column_text][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;793514&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"padding-left: 40px;\">As a branding specialist, Vetica modernised the Falper brand\u2019s word mark and claim and adapted both to the straightforward design language of the products. The new appearance adds class and refinement. After all, Vetica developed the brand guideline as well as a design index. As such, we provided Falper with a practical system key, enabling the company to implement its new appearance at every touchpoint and adapt to future demands on the market. 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