{"id":6876,"date":"2022-12-12T13:13:20","date_gmt":"2022-12-12T13:13:20","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=6876"},"modified":"2023-08-22T09:41:46","modified_gmt":"2023-08-22T07:41:46","slug":"formosan-farms","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/formosan-farms\/","title":{"rendered":"Formosan Farms"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15531&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;185356&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;6892&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;209488&#8243; row_height_pixel=&#8221;400&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;625388&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;172949&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;152435&#8243; css=&#8221;.vc_custom_1667201759688{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;104024&#8243; text_color_type=&#8221;uncode-palette&#8221;]A gift from Mother Nature[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;136142&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"lighter\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" title=\"Formosan Farms Website\" href=\"https:\/\/formosanfarms.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000;\">Formosan<\/span><\/strong><\/a><\/span>\u00a0is a young Taiwanese tea brand. Its owners hoped that a new packaging design and branding would position it optimally on the market. Formosan&#8217;s founder, Yvonne Han, used her sound academic know-how in agricultural innovation to support independent tea farmers. She therefore focuses on single-origin and fair-trade tea.<\/p>\n<p>[\/vc_column_text][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;195435&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"lighter\">Emphasising the source enables consumers to enjoy this locally grown tea with a clear conscience. To preserve natural resources, the seasonal volumes are limited depending on the harvest. Creating an unmistakeable brand image is always challenging for a new brand.<\/p>\n<p>[\/vc_column_text][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;138428&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"padding-left: 40px;\">As an initial step in developing the brand, we teased out Formosan\u2019s core values, namely: \u201ccommon good,\u201d \u201csharing sustainability,\u201d \u201cheritage in classic,\u201d and \u201cpersistence in aesthetics.\u201d These values are aimed at urban elites who care about social issues and sustainability.<\/p>\n<p>[\/vc_column_text][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;598086&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"lighter\"><strong>A unique tea experience<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;187100&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"padding-left: 40px;\">The simple font and square layout elegantly sets the logo and is reminiscent of square plots of farmland. The gift set is made using rustic materials. The modular arrangement of the tea bags within the packet allows for high flexibility in designing the various tea sets. Each tea type is also presented in a separate colour on the packaging.<\/p>\n<p>[\/vc_column_text][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;134212&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"lighter\"><strong>A tea for pure enjoyment<\/strong><\/p>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;175572&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"padding-left: 40px;\">The new brand design visualises the values that represent Formosan Farms: high quality in the rustic beauty of Taiwanese high mountain tea. 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