{"id":7140,"date":"2022-12-12T15:41:36","date_gmt":"2022-12-12T15:41:36","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=7140"},"modified":"2024-11-19T09:14:49","modified_gmt":"2024-11-19T08:14:49","slug":"duscholux","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/duscholux\/","title":{"rendered":"Duscholux"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15249&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;123290&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;portfolio-slider&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; 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column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;724909&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-140512&#8243; uncode_shortcode_id=&#8221;138942&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1 style=\"color: #1c1c1c;\">An all-round shower experience<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;188874&#8243; text_color_type=&#8221;uncode-palette&#8221;]DUSCHOLUX has been producing high-quality shower and bath solutions for half a century. In response to rapidly changing market conditions, its shareholders decided that it was time to reposition the company on international markets. This led to strategic collaboration with Vetica. As a consequence, once the various customer requirements had been determined, the marketing strategy was adapted accordingly, the brand was provided with a new self-concept and the image was modernised.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;468278&#8243; text_color_type=&#8221;uncode-palette&#8221;]In the space of just 14 months \u2013 from the initial meeting to the market launch \u2013 the entire brand world was revised and the portfolio condensed and divided into five product worlds, thus focussing activity on the essentials. In this, the new clarity and consistency of the various touchpoints of the DUSCHOLUX brand were extremely important. The design, architecture and functionality together form a simple and yet high-class whole. Customer requirements generate trends and innovations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;137620&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177265&#8243; text_size=&#8221;fontsize-127842&#8243; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-151039&#8243; text_space=&#8221;fontspace-213003&#8243; uncode_shortcode_id=&#8221;317290&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong style=\"color: #1c1c1c;\">Relaunch of the Duscholux brand<\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;111404&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;303265&#8243; text_color_type=&#8221;uncode-palette&#8221;]Our passion for the precise, holistic translation of corporate strategies into genuine customer experiences was decisive in this project. In future, the DUSCHOLUX brand will serve all customer segments with unique bathroom-related products and services. Thanks to a new all-round shower portfolio, the brand offers architects and planners significant added value. Products can be bought, experiences cannot. 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