{"id":7757,"date":"2022-12-13T06:31:02","date_gmt":"2022-12-13T06:31:02","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=7757"},"modified":"2024-04-22T13:34:08","modified_gmt":"2024-04-22T11:34:08","slug":"serene-house","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/serene-house\/","title":{"rendered":"Serene House"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15249&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;185356&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;150736&#8243; css=&#8221;.vc_custom_1671028763230{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;132277&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;7770&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;137883&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;7773&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;278446&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;185356&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;191560&#8243; column_width_pixel=&#8221;812&#8243; css=&#8221;.vc_custom_1671028780724{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;132277&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;131650&#8243; text_color_type=&#8221;uncode-palette&#8221;]A breath of fresh air[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;462344&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"lighter\">In an effort to meet the growing demand for fresh and healthy room scents, SERENE HOUSE launched a new family of \u201cair friendly\u201d products. These combine a number of different fragrances and a consistent design language to produce an overall solution. Although SERENE HOUSE is technology and innovation driven, it soon realised the importance of consumer demands for more aesthetics and stylish interior design. This led to a partnership with Vetica.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;465328&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"padding-left: 40px;\">Together with their decision-makers, we laid the foundations for the orientation of the brand and the further development of the product portfolio. Our product designers then translated the brand values into a new design language and developed an innovative modular wax cartridge system. By aligning our product design work with SERENE HOUSE\u2019s strategic pillars, we were able to reinvent the brand\u2019s image in collaboration with Creative Director Carsten J\u00f6rgensen.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;118767&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>Designing the perfect scent<\/strong>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;157147&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"padding-left: 40px;\">Vetica was thus able to provide the SERENE HOUSE brand with a unique position for its pod system and wide range of fragrances, and enable it to differentiate itself from its competitors on the room-scent market. To this end, we had to explore new avenues and pinpoint the brand&#8217;s strategic competitive advantages. 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