{"id":8088,"date":"2022-12-13T15:39:24","date_gmt":"2022-12-13T15:39:24","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=8088"},"modified":"2024-11-19T09:13:02","modified_gmt":"2024-11-19T08:13:02","slug":"clesana","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/clesana\/","title":{"rendered":"Clesana"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15249&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;664783&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;152435&#8243; css=&#8221;.vc_custom_1667201759688{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_empty_space empty_h=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;724909&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-140512&#8243; uncode_shortcode_id=&#8221;138721&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1 style=\"color: #1c1c1c;\">More comfort wherever you are.<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;122679&#8243; text_color_type=&#8221;uncode-palette&#8221;]Clesana developed the first waterless mobile toilet with bag system. The design for it comes from Vetica. In this close collaboration not only a revolutionary product was created, but also a modern holistic brand.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;137620&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177265&#8243; text_size=&#8221;fontsize-127842&#8243; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-151039&#8243; text_space=&#8221;fontspace-213003&#8243; uncode_shortcode_id=&#8221;117974&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong style=\"color: #1c1c1c;\">Closac becomes Clesana.<\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;111404&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;720388&#8243; text_color_type=&#8221;uncode-palette&#8221;]This portable toilet can be used anywhere where mobility and hygiene need to be simplified: In caravans, in yachts, in health care and in civil defence. This first waterless toilet with bag system was called &#8220;Closac&#8221; at the beginning.<\/p>\n<p>The branding experts at Vetica soon realised that this revolutionary product called &#8220;Closac&#8221; would be difficult to market. 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uncode_shortcode_id=&#8221;353382&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1 style=\"color: #1c1c1c;\">Your toilet to go!<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;199723&#8243; text_color_type=&#8221;uncode-palette&#8221;]The complete name was developed within a very short time and only one workshop and should already radiate the values &#8220;hygiene and health&#8221; in the name. With the word combination &#8220;clean&#8221; for cleanliness and &#8220;sana&#8221; for health, the new brand name &#8220;Clesana&#8221; was born and registered as a .com domain![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;111404&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;140013&#8243; text_color_type=&#8221;uncode-palette&#8221;]With this name and the product we developed a completely new brand world in close consultation with the owners and the managing director of Clesana.<\/p>\n<p>Starting with the brand strategy, we redesigned all relevant touch points. The first thing we created was the new CI\/CD for Clesana, which stands out with its modern shape and color selection, and which can clearly distinguish itself from its competitors with its holistic new appearance. In addition, a new visual world and illustrations were created.<\/p>\n<p>The new branding was also used in the development of the Clesana.com website. Vetica developed and programmed it from scratch. 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