{"id":8251,"date":"2022-12-13T17:29:05","date_gmt":"2022-12-13T17:29:05","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=8251"},"modified":"2024-11-19T09:13:54","modified_gmt":"2024-11-19T08:13:54","slug":"bodenschatz","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/bodenschatz\/","title":{"rendered":"Bodenschatz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15249&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;970641&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;project-short-description&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;893802&#8243; css=&#8221;.vc_custom_1668509493465{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;157428&#8243; column_width_pixel=&#8221;810&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;810784&#8243; css=&#8221;.vc_custom_1668510943576{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;214034&#8243; el_class=&#8221;project-short-description-item&#8221;][vc_custom_heading text_color=&#8221;color-184738&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177265&#8243; text_size=&#8221;&#8221; text_height=&#8221;fontheight-214068&#8243; uncode_shortcode_id=&#8221;210704&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #000000;\"><strong style=\"vertical-align: top;\">Awards<\/strong><\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-8260\" src=\"https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/12\/IF_design_big-3-300x180.jpg\" alt=\"\" width=\"200\" height=\"120\" srcset=\"https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/12\/IF_design_big-3-300x180.jpg 300w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/12\/IF_design_big-3-1024x614.jpg 1024w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/12\/IF_design_big-3-768x461.jpg 768w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/12\/IF_design_big-3-350x210.jpg 350w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/12\/IF_design_big-3.jpg 1280w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-1962\" src=\"https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/10\/Reddot_product_big-300x180.jpg\" alt=\"\" width=\"200\" height=\"120\" srcset=\"https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/10\/Reddot_product_big-300x180.jpg 300w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/10\/Reddot_product_big-1024x614.jpg 1024w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/10\/Reddot_product_big-768x461.jpg 768w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/10\/Reddot_product_big-350x210.jpg 350w, https:\/\/vetica-group.com\/tw\/wp-content\/uploads\/2022\/10\/Reddot_product_big.jpg 1280w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section overlay_alpha=&#8221;50&#8243; 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position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;724909&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-140512&#8243; uncode_shortcode_id=&#8221;584161&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1 style=\"color: #1c1c1c;\">Visibly more quality thanks to Vetica<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;104596&#8243; text_color_type=&#8221;uncode-palette&#8221;]All change for Bodenschatz. As part of a strategic realignment of the Bodenschatz brand, Vetica was charged with revising the brand image. The outcome of this collaboration is a new, evolutionary image in the form of a logo, a number of publications, a website and two newly-developed product lines.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;166500&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Swiss company Bodenschatz has a long tradition in the development, production and sale of bathroom accessories. Over time, Bodenschatz has earned a reputation as a reliable and innovative partner for sanitary wholesalers, planners and architects alike. Bodenschatz commissioned Vetica with the strategic implementation of its brand image and with optimising its future product portfolio.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;137620&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177265&#8243; text_size=&#8221;fontsize-127842&#8243; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-151039&#8243; text_space=&#8221;fontspace-213003&#8243; uncode_shortcode_id=&#8221;110969&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong style=\"color: #1c1c1c;\">Intelligent bathroom solutions from Bodenschatz<\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127375&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;111404&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;159472&#8243; text_color_type=&#8221;uncode-palette&#8221;]Together with the company\u2019s board of directors and management, Vetica drew up a long-term strategy for the brand, its services and the product range. The concept of \u201csimplicity\u201d was central to our work. This new simplicity was made tangible across all brand touchpoints. The claim \u201cIntelligence for bathrooms\u201d was also implemented through many new product innovations.<\/p>\n<p>In the first step, the website was modernised as a key aspect of this reorientation. Not only has the site now a new visual design, the improved user experience also enables visitors to understand the positioning of the Bodenschatz brand. This served the interests of both end customers keen to find out about the brand and its products and B2B users who require more specific information. 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gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/6&#8243; uncode_shortcode_id=&#8221;513045&#8243; column_width_pixel=&#8221;660&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-212198&#8243; sub_reduced=&#8221;yes&#8221; subheading=&#8221;Roberto Vetrano, CEO, Bodenschatz AG&#8221; uncode_shortcode_id=&#8221;109649&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;qoute-text-block&#8221;]In our whole portfolio, the collections designed by Vetica are by far the best selling products we have. 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el_class=&#8221;qoute-text-block&#8221;]\u201cVetica supports us in terms of both our strategic needs and from a design perspective. 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