{"id":8439,"date":"2022-12-14T13:52:15","date_gmt":"2022-12-14T13:52:15","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?post_type=portfolio&#038;p=8439"},"modified":"2023-08-22T09:38:24","modified_gmt":"2023-08-22T07:38:24","slug":"dancing-tea","status":"publish","type":"portfolio","link":"https:\/\/vetica-group.com\/tw\/en\/portfolio\/dancing-tea\/","title":{"rendered":"Dancing Tea"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row id=&#8221;15249&#8243; inside_column=&#8221;&#8221;][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;15531&#8243;][\/vc_column][\/vc_row][vc_section overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;187185&#8243;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;183953&#8243; css=&#8221;.vc_custom_1668604814182{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;155965&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_row_inner row_inner_height_percent=&#8221;90&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;922108&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;13224&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;191311&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;435974&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;152435&#8243; css=&#8221;.vc_custom_1667201759688{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_empty_space empty_h=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;352836&#8243; css=&#8221;.vc_custom_1668519361594{margin-top: 0px !important;}&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;724909&#8243; column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-177265&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-140512&#8243; uncode_shortcode_id=&#8221;136129&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1 style=\"color: #1c1c1c;\">Tea that makes the senses dance<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;606000&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Yeh family are pioneering tea producers in the Wuhe region of Hualien province in eastern Taiwan. The family dreamt of conquering the market with their organically cultivated tea, thus establishing Wuhe as a renowned tea region.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;723271&#8243; text_color_type=&#8221;uncode-palette&#8221;]We helped the Yeh family\u2019s dream come true. For this we created a new brand. After analysing the domestic tea business and consumer behaviour, we defined the brand personality. Vetica then developed the brand story and an extensive brand world.<\/p>\n<p>The name Dancing Tea arose out of the literal translation of Wuhe \u201cdancing crane\u201d. We also structured the product portfolio into three categories: fully fermented, partially fermented and non-fermented tea. 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