{"id":3836,"date":"2018-10-02T17:36:30","date_gmt":"2018-10-02T17:36:30","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?p=3836"},"modified":"2024-02-12T16:11:58","modified_gmt":"2024-02-12T15:11:58","slug":"lets-talk-about-vetica-part-5-kwc","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/tw\/en\/lets-talk-about-vetica-part-5-kwc\/","title":{"rendered":"Let&#8217;s talk about Vetica &#8211; Part 5 KWC"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; 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overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;183523&#8243; column_width_pixel=&#8221;876&#8243; css=&#8221;.vc_custom_1669907314360{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;198037&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;text-block&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"the-brand-consultants-and-designers-from-vetica-have-breathed-new-life-into-the-kwc-brand-in-close-cooperation-with-the-client-an-interview-with-the-cdo-from-kwc-mr-roland-gloor\"><\/span>The brand consultants and designers from Vetica have breathed new life into the KWC brand in close cooperation with the client. An interview with the CDO from KWC, Mr. Roland Gloor.<span class=\"ez-toc-section-end\"><\/span><\/h4><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vetica-group.com\/tw\/en\/lets-talk-about-vetica-part-5-kwc\/#the-brand-consultants-and-designers-from-vetica-have-breathed-new-life-into-the-kwc-brand-in-close-cooperation-with-the-client-an-interview-with-the-cdo-from-kwc-mr-roland-gloor\" >The brand consultants and designers from Vetica have breathed new life into the KWC brand in close cooperation with the client. An interview with the CDO from KWC, Mr. Roland Gloor.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vetica-group.com\/tw\/en\/lets-talk-about-vetica-part-5-kwc\/#about-kwc\" >About KWC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vetica-group.com\/tw\/en\/lets-talk-about-vetica-part-5-kwc\/#kwc-and-vetica\" >KWC and Vetica<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Mr. Roland Gloor, CDO of KWC Franke Water Systems (hereinafter referred to as&#8221;R&#8221;), shared his branding experiences with Vetica (hereinafter referred to as &#8220;V&#8221;).<\/p>\n<p><strong>V:<\/strong>\u00a0How has design affected the KWC brand, and how has it evolved over the long history of KWC?<\/p>\n<p><strong>R<\/strong>: Since the 80\u2019s we have focused with professional awareness on the subject of design, and worked with a range of external designers. We have never let product design be reduced to only the exterior. Over the last several years, design has increased in complexity. Ergonomics, new materials, aesthetics, and sustainability have to be considered in every single project.<\/p>\n<p><strong>V<\/strong>: What is the strategic importance of design for KWC?<\/p>\n<p><strong>R<\/strong>: The values linked by the KWC brand must radiate via good design to all internal and external touchpoints. A product like a fitting, which is repeatedly touched every day, should convey a feeling of timeless precision and quality.<\/p>\n<p><strong>V<\/strong>: How has Vetica contributed to the KWC\u2019s transformation of its brand strategy and brand repositioning?<\/p>\n<p><strong>R<\/strong>: KWC has long been perceived very modestly in the market, with the company\u2019s strengths and values barely being communicated. Vetica has managed to develop a clear strategy, adapted to the different stakeholders, that preserves traditional values. The subsequent reaction can be seen most clearly in the new logo \u2014 corporate values and brand spirit bundled into three simple letters. An really strong design performance.<\/p>\n<p><strong>V<\/strong>: What do you most appreciate about the cooperation with Vetica?<\/p>\n<p><strong>R<\/strong>: The constant dialogue in our collaboration. The active consideration of our corporate strategy, the company, and long-term objectives expanded our staff into an extended project team.<\/p>\n<p><strong>V<\/strong>: What is your point of view about the international value of Swiss design?<\/p>\n<p><strong>R<\/strong>: The affinity for the famous Swiss values such as quality, precision, durability and simplicity is also reflected in the design. Our products remain popular in Asia because asian manufacturers do often not have a specific design strategy. We have always had a very respectful and practical approach in dealing with the element of water, and we will continue to do so.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"subhead\"><span class=\"ez-toc-section\" id=\"about-kwc\"><\/span>About KWC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin: 4% 10%;\">KWC was founded 140 years ago in Unterkulm, Switzerland. It is a typical Swiss SME, develops and produces with about 350 employees high quality faucets, fittings and innovative water management solutions for the kitchen and bath. With a market share of 40%, KWC is now the leading kitchen and bath brand in Switzerland. In 2013 with the acquisition of KWC by the Franke Group AG, KWC is now poised towards the future as a global premium faucet brand.<\/p>\n<h3 class=\"subhead\"><span class=\"ez-toc-section\" id=\"kwc-and-vetica\"><\/span>KWC and Vetica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin: 4% 10%;\">The brand and its products continue to exude a high level of credibility and independence further enhanced by the new branding. 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An interview with the&#8230;<\/p>\n","protected":false},"author":12,"featured_media":3837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s talk about Vetica - Part 5 KWC &#8226; Vetica Group Taiwan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vetica-group.com\/tw\/en\/lets-talk-about-vetica-part-5-kwc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let&#039;s talk about Vetica - Part 5 KWC &#8226; Vetica Group Taiwan\" \/>\n<meta property=\"og:description\" content=\"The brand consultants and designers from Vetica have breathed new life into the KWC brand in close cooperation with the client. 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