{"id":24319,"date":"2024-03-28T09:20:36","date_gmt":"2024-03-28T08:20:36","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?p=24319"},"modified":"2024-03-28T09:22:37","modified_gmt":"2024-03-28T08:22:37","slug":"keithchong","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/tw\/keithchong\/","title":{"rendered":"\u745e\u81f4\u4eba\u7269\uff1a\u937e\u5fd7\u826f Keith Chong"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; 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column_width_pixel=&#8221;812&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;572658&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2 style=\"color: #1c1c1c;\"><span class=\"ez-toc-section\" id=\"%e7%91%9e%e8%87%b4%e4%ba%ba%e7%89%a9%ef%bc%9a%e9%8d%be%e5%bf%97%e8%89%af-keith-chong\"><\/span><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u745e\u81f4\u4eba\u7269\uff1a\u937e\u5fd7\u826f Keith Chong<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vetica-group.com\/tw\/keithchong\/#%e7%91%9e%e8%87%b4%e4%ba%ba%e7%89%a9%ef%bc%9a%e9%8d%be%e5%bf%97%e8%89%af-keith-chong\" >\u745e\u81f4\u4eba\u7269\uff1a\u937e\u5fd7\u826f Keith Chong<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vetica-group.com\/tw\/keithchong\/#%ef%bc%8d%e7%91%9e%e8%87%b4%e5%93%81%e7%89%8c%e8%97%9d%e8%a1%93%e7%b8%bd%e7%9b%a3-vetica-taipei-art-director\" >\uff0d\u745e\u81f4\u54c1\u724c\u85dd\u8853\u7e3d\u76e3 Vetica Taipei, Art Director<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vetica-group.com\/tw\/keithchong\/#%e2%80%9c%e6%b2%92%e6%9c%89%e6%9c%80%e5%a5%bd%e7%9a%84%e8%a8%ad%e8%a8%88%ef%bc%8c%e5%8f%aa%e6%9c%89%e8%a2%ab%e7%90%86%e8%a7%a3%e3%80%81%e8%a2%ab%e6%ac%a3%e8%b3%9e%e5%92%8c%e8%a2%ab%e7%8f%8d%e6%83%9c%e7%9a%84%e6%89%8d%e6%98%af%e5%a5%bd%e8%a8%ad%e8%a8%88%e2%80%9d\" >\u201c\u6c92\u6709\u6700\u597d\u7684\u8a2d\u8a08\uff0c\u53ea\u6709\u88ab\u7406\u89e3\u3001\u88ab\u6b23\u8cde\u548c\u88ab\u73cd\u60dc\u7684\u624d\u662f\u597d\u8a2d\u8a08\u201d<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h5 style=\"color: #1c1c1c; text-align: right;\"><span class=\"ez-toc-section\" id=\"%ef%bc%8d%e7%91%9e%e8%87%b4%e5%93%81%e7%89%8c%e8%97%9d%e8%a1%93%e7%b8%bd%e7%9b%a3-vetica-taipei-art-director\"><\/span><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\uff0d\u745e\u81f4\u54c1\u724c\u85dd\u8853\u7e3d\u76e3 Vetica Taipei, Art Director<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;417542&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 style=\"color: #1c1c1c;\"><span class=\"ez-toc-section\" id=\"%e2%80%9c%e6%b2%92%e6%9c%89%e6%9c%80%e5%a5%bd%e7%9a%84%e8%a8%ad%e8%a8%88%ef%bc%8c%e5%8f%aa%e6%9c%89%e8%a2%ab%e7%90%86%e8%a7%a3%e3%80%81%e8%a2%ab%e6%ac%a3%e8%b3%9e%e5%92%8c%e8%a2%ab%e7%8f%8d%e6%83%9c%e7%9a%84%e6%89%8d%e6%98%af%e5%a5%bd%e8%a8%ad%e8%a8%88%e2%80%9d\"><\/span>\u201c\u6c92\u6709\u6700\u597d\u7684\u8a2d\u8a08\uff0c\u53ea\u6709\u88ab\u7406\u89e3\u3001\u88ab\u6b23\u8cde\u548c\u88ab\u73cd\u60dc\u7684\u624d\u662f\u597d\u8a2d\u8a08\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171181&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207881&#8243; column_width_pixel=&#8221;650&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;119364&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u937e\u5fd7\u826f (Keith Chong) \u51fa\u751f\u65bc\u99ac\u4f86\u897f\u4e9e\uff0c\u66fe\u5b9a\u5c45\u65b0\u52a0\u5761\u9577\u905413\u5e74\uff0c\u5f8c\u65bc2023\u5e74\u79fb\u5c45\u53f0\u7063\uff0c\u6b63\u5f0f\u52a0\u5165\u745e\u81f4\u53f0\u5317\u5718\u968a\uff0c\u63a5\u4efb\u85dd\u8853\u7e3d\u76e3\u3002Keith \u64c1\u670920\u5e74\u4ee5\u4e0a\u7684\u5ee3\u544a\u8cc7\u6b77\u8207\u8c50\u5bcc\u7684\u54c1\u724c\u5408\u4f5c\u7d93\u9a57\uff0c\u57f9\u990a\u51fa\u5c0d\u6d88\u8cbb\u5e02\u5834\u7684\u654f\u92b3\u55c5\u89ba\uff0c\u70ba\u5ba2\u6236\u6253\u9020\u5177\u6709\u5f71\u97ff\u529b\u7684\u54c1\u724c\u8a2d\u8a08\u3002<\/p>\n<p>\u5f9e\u5e73\u9762\u8a2d\u8a08\u5e2b\u5230\u5ee3\u544a\u516c\u53f8\u8cc7\u6df1\u85dd\u8853\u7e3d\u76e3\uff0cKeith \u7d2f\u7a4d\u5168\u65b9\u4f4d\u7684\u54c1\u724c\u3001\u5ee3\u544a\u8207\u8a2d\u8a08\u7d93\u9a57\uff0c\u4e0d\u50c5\u9748\u6d3b\u904b\u7528\u5404\u985e\u578b\u50b3\u7d71\u5a92\u4ecb\uff0c\u4e5f\u7cbe\u901a\u751f\u6210\u5f0f AI \u6578\u4f4d\u8a2d\u8a08\u3002Keith \u5728\u65b0\u52a0\u5761\u5de5\u4f5c\u671f\u9593\uff0c\u66fe\u4efb\u8077\u65bc\u5168\u7403\u5ee3\u544a\u4ee3\u7406\u5546 Hogarth Worldwide\uff0c\u670d\u52d9\u5ba2\u6236\u5305\u62ec\u65b0\u52a0\u5761\u5927\u578b\u9023\u9396\u8d85\u5e02 FairPrice \u8207\u7576\u5730\u767e\u8ca8\u696d\u8005 Robinsons\uff0c\u82f1\u570b\u96f6\u552e\u5de8\u982d Marks &amp; Spencer \u548c\u5168\u7403\u79d1\u6280\u9818\u5c0e\u54c1\u724c Lenovo\u3002\u5c08\u6848\u6db5\u84cb\u5546\u54c1\u578b\u9304\u3001\u7db2\u7ad9\u8996\u89ba\u8a2d\u8a08\u3001\u54c1\u724c\u884c\u92b7\u8207\u54c1\u724c\u8a2d\u8a08\u7b49\u3002\u4f5c\u54c1\u9ad4\u73fe\u4ed6\u6df1\u539a\u7684\u8a2d\u8a08\u5be6\u529b\u8207\u5c0d\u7522\u696d\u8da8\u52e2\u7684\u7cbe\u6e96\u6d1e\u5bdf\u3002<\/p>\n<p>20\u5e74\u5ee3\u544a\u751f\u6daf\u4e2d\uff0cKeith \u6a02\u65bc\u64c1\u62b1\u6311\u6230\u548c\u6a5f\u6703\uff0c\u5728\u85dd\u8853\u8207\u8a2d\u8a08\u9818\u57df\u81ea\u4fe1\u524d\u884c\u3002\u9762\u5c0d\u6bcf\u9805\u5c08\u6848\u529b\u6c42\u5353\u8d8a\uff0c\u8ca0\u8cac\u78ba\u7acb\u5275\u610f\u65b9\u5411\uff0c\u9818\u5c0e\u5718\u968a\u57f7\u884c\u5ee3\u544a\u7b56\u7565\uff0c\u4e26\u7d71\u7c4c\u8996\u89ba\u8207\u5f71\u97f3\u6587\u6848\uff0c\u4ee5\u78ba\u4fdd\u54c1\u724c\u5f62\u8c61\u7684\u4e00\u81f4\u6027\uff0c\u4e26\u5be6\u73fe\u54c1\u724c\u63a8\u5ee3\u5e02\u5834\u7684\u76ee\u6a19\u3002<\/p>\n<p>Keith \u6df1\u4fe1\uff0c\u6301\u7e8c\u5b78\u7fd2\u548c\u4e0d\u65b7\u63d0\u5347\u662f\u53d6\u5f97\u6210\u529f\u7684\u95dc\u9375\u3002\u4ed6\u59cb\u7d42\u79c9\u6301\u8457\u300c\u6c92\u6709\u6700\u597d\u7684\u8a2d\u8a08\uff0c\u53ea\u6709\u88ab\u7406\u89e3\u3001\u88ab\u6b23\u8cde\u548c\u88ab\u73cd\u60dc\u7684\u624d\u662f\u597d\u8a2d\u8a08\u300d\u7684\u4fe1\u5ff5\uff0c\u4e26\u4ee5\u6b64\u70ba\u52d5\u529b\u3002<\/p>\n<p>\u69cb\u601d\u54c1\u724c\u8a2d\u8a08\u6642\uff0c\u4ed6\u5f9e\u54c1\u724c\u7406\u5ff5\u8b58\u5225 (Mind Identity) \u89d2\u5ea6\u51fa\u767c\uff0c\u5354\u52a9\u5ba2\u6236\u5f62\u5851\u9577\u671f\u7acb\u8db3\u65bc\u5e02\u5834\u7684\u5f62\u8c61\uff0c\u7d50\u5408\u5ee3\u544a\u6e9d\u901a\u7d93\u9a57\uff0c\u78ba\u4fdd\u8a0a\u606f\u6709\u6548\u50b3\u905e\u3002\u671f\u5f85\u672a\u4f86\u80fd\u5920\u5728\u5feb\u901f\u8b8a\u9769\u7684\u5275\u610f\u9818\u57df\u4e2d\u7e7c\u7e8c\u6311\u6230\u8207\u7a81\u7834\u81ea\u6211\u3002<\/p>\n<p>Originally from Malaysia, Keith Chong had worked and lived in Singapore for 13 years before moving to Taipei in 2023 and took the role of Art Director at Vetica Taipei. With over 20 years of experience in branding and advertising, Keith leverages his keen insights into evolving consumer expectations and market shifts, and crafts brand designs that are both compelling and impactful.<\/p>\n<p>Progressing from a graphic designer to senior Art Director at advertising agencies, Keith has accumulated all-round expertise in branding, advertising, and design. He excels in traditional advertising as well as the latest digital tools such as generative AI. During his time in Singapore, he held a position at the global advertising firm Hogarth Worldwide, where he worked with Singapore\u2019s largest supermarket chain FairPrice and local department store chain Robinsons, as well as international brands like Marks &amp; Spencer and Lenovo. Projects he handled included product catalogs, website visual design, brand marketing and brand design. His work showcased his exceptional design capabilities and deep understanding of industry trends.<\/p>\n<p>Throughout his 20-year advertising career, Keith embraced challenges and opportunities, confidently advancing in the realms of art and design. With a commitment to excellence, he was responsible for determining creative vision for each project, leading teams in executing advertising strategies, and overseeing visual presentation and copywriting. Each project created a consistent brand image to precisely achieve branding and product promotion goals.<\/p>\n<p>Keith firmly believes that continuous learning and improvement are key to success. He remains motivated by the belief that &#8220;there is no best design; only good designs that are understood, appreciated, and cherished.\u201d<\/p>\n<p>Keith approaches brand design projects from the perspective of Mind Identity, assisting clients in shaping a long-lasting market image. By integrating his advertising expertise, he further ensures effective message delivery. Facing a rapidly evolving creative landscape, Keith looks forward to challenging himself and breaking new ground.<\/p>\n<p>Brands Keith worked with:<\/p>\n<p>FairPrice, Cheers, Robinsons, Marks &amp; Spencer, John Little, Starhub, Lenovo, Star Cruise\/Dream Cruises, Suntec City, PasarBella, to name a few.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;154257&#8221;][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; 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