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text_color_type=&#8221;uncode-palette&#8221;]\u64b0\u6587\uff1aLindsay Hou<br \/>\n\u88fd\u5716\uff1aKeith Chong \/ Lindsay Hou[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;179126&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u300c\u597d\u8a2d\u8a08\u5c31\u662f\u597d\u751f\u610f\u3002\u300d\u534a\u500b\u591a\u4e16\u7d00\u4ee5\u524d\uff0cIBM \u5275\u8fa6\u4eba\u83ef\u751f (Thomas J. 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>\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e8c\uff1a\u7d9c\u5408\u6d1e\u5bdf (Synthesis)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e4%b8%89%ef%bc%9a%e4%ba%ba%e7%89%a9%e8%aa%8c%e6%8f%8f%e7%b9%aa-persona\" >\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e09\uff1a\u4eba\u7269\u8a8c\u63cf\u7e6a (Persona)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e5%9b%9b%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e8%aa%bf%e6%9f%a5-customer-journey\" >\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u56db\uff1a\u9867\u5ba2\u65c5\u7a0b\u8abf\u67e5 (Customer Journey)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e4%ba%94%ef%bc%9a%e8%a8%ad%e8%a8%88%e5%9f%b7%e8%a1%8c-execution\" >\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e94\uff1a\u8a2d\u8a08\u57f7\u884c (Execution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e5%85%ad%ef%bc%9a%e6%88%90%e6%95%88%e8%a9%95%e4%bc%b0-result\" >\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u516d\uff1a\u6210\u6548\u8a55\u4f30 (Result)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e4%ba%8c%e3%80%81%e8%a8%88%e7%ae%97%e8%a8%ad%e8%a8%88roi%ef%bc%8c%e5%b0%87%e8%a8%ad%e8%a8%88%e5%8a%9b%e8%ae%8a%e7%8f%be%ef%bc%81\" >\u4e8c\u3001\u8a08\u7b97\u8a2d\u8a08ROI\uff0c\u5c07\u8a2d\u8a08\u529b\u8b8a\u73fe\uff01<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e7%ac%ac%e4%b8%80%e6%ad%a5%ef%bc%9a%e5%ae%9a%e7%be%a9%e6%88%90%e5%8a%9f%e6%8c%87%e6%a8%99\" >\u7b2c\u4e00\u6b65\uff1a\u5b9a\u7fa9\u6210\u529f\u6307\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e7%ac%ac%e4%ba%8c%e6%ad%a5%ef%bc%9a%e9%87%8f%e5%8c%96%e8%a8%ad%e8%a8%88%e5%bd%b1%e9%9f%bf%e5%8a%9b\" >\u7b2c\u4e8c\u6b65\uff1a\u91cf\u5316\u8a2d\u8a08\u5f71\u97ff\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e7%ac%ac%e4%b8%89%e6%ad%a5%ef%bc%9a%e8%a8%88%e7%ae%97%e8%a8%ad%e8%a8%88%e6%88%90%e6%9c%ac\" >\u7b2c\u4e09\u6b65\uff1a\u8a08\u7b97\u8a2d\u8a08\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e7%ac%ac%e5%9b%9b%e6%ad%a5%ef%bc%9a%e6%95%88%e7%9b%8a%e8%ae%8a%e7%8f%be\" >\u7b2c\u56db\u6b65\uff1a\u6548\u76ca\u8b8a\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e7%ac%ac%e4%ba%94%e6%ad%a5%ef%bc%9a%e5%a5%97%e7%94%a8roi%e5%85%ac%e5%bc%8f\" >\u7b2c\u4e94\u6b65\uff1a\u5957\u7528ROI\u516c\u5f0f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vetica-group.com\/tw\/design-roi\/#%e4%b8%89%e3%80%81%e8%a8%ad%e8%a8%88roi%e6%ba%9d%e9%80%9a%e8%a6%81%e9%bb%9e\" >\u4e09\u3001\u8a2d\u8a08ROI\u6e9d\u901a\u8981\u9ede<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7f8e\u570b\u8a2d\u8a08\u7ba1\u7406\u5354\u6703 (Design Management Institute) \u5728\u4e00\u9805\u9577\u9054\u5341\u5e74\u7684\u8abf\u67e5\u4e2d\uff0c\u4ee5\u8a2d\u8a08\u50f9\u503c\u6307\u6578 (Design Value Index) \u70ba\u57fa\u6e96\u5206\u6790\u8a2d\u8a08\u7684\u5546\u696d\u50f9\u503c\u3002\u7d50\u679c\u986f\u793a\uff0cApple\u3001Nike \u7b49\u8a2d\u8a08\u5c0e\u5411\u4e14\u512a\u5148\u8003\u616e\u54c1\u724c\u7684\u4f01\u696d\uff0c\u5728\u5341\u5e74\u9593\u7684\u5831\u916c\u7387\u6bd4\u6a19\u6e96\u666e\u723e 500 \u6307\u6578 (S&amp;P 500) \u9ad8\u51fa211%\u3002\u9019\u5c31\u662f\u8a2d\u8a08\u7684\u50f9\u503c\u3002<\/span>[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;573470&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4f01\u696d\u4e3b\u5e38\u6709\u7684\u8a8d\u77e5\u8ff7\u601d\uff0c\u662f\u4ee5\u70ba\u8a2d\u8a08\u53ea\u8207 logo\u3001\u984f\u8272\u3001\u5f62\u72c0\u548c\u5305\u88dd\u7b49\u5de5\u4f5c\u6709\u95dc\uff0c\u4ee5\u81f3\u65bc\u5f88\u591a\u4f01\u696d\u5c07\u8a2d\u8a08\u8996\u70ba\u7f8e\u8853\u7de8\u8f2f\u7b49\u5f8c\u88fd\u5de5\u4f5c\u3002\u5728\u4f01\u696d\u5de5\u4f5c\u6d41\u7a0b\u88e1\uff0c\u300c\u8a2d\u8a08\u300d\u5de5\u4f5c\u5f80\u5f80\u7559\u5f85\u6700\u5f8c\u624d\u6025\u8457\u8d95\u9d28\u5b50\u4e0a\u67b6\uff0c\u4e5f\u5c31\u662f\u7576\u5176\u4ed6\u6d41\u7a0b\u90fd\u6c7a\u5b9a\u4e4b\u5f8c\uff0c\u624d\u60f3\u5230\u8a2d\u8a08\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u8a2d\u8a08\u901a\u5e38\u662f\u70ba\u4e86\u6eff\u8db3\u7814\u767c\u6216\u5176\u4ed6\u90e8\u9580\u7684\u9700\u8981\uff0c\u628a\u65e2\u6709\u7684\u6210\u679c\u52a0\u4e0a\u5408\u9069\u4e14\u300c\u597d\u770b\u300d\u7684\u5305\u88dd\u3002\u4f46\u5f9e\u8a2d\u8a08\u601d\u7dad\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u8a2d\u8a08\u61c9\u662f\u5f9e\u6700\u524d\u7aef\u767c\u73fe\u554f\u984c\u7684\u968e\u6bb5\u5c31\u958b\u59cb\u904b\u7528\u7684\u7b56\u7565\u5de5\u5177\uff0c\u4e26\u5305\u542b\u5728\u6d41\u7a0b\u7684\u6bcf\u500b\u74b0\u7bc0\u4e4b\u4e2d\u3002\u8a2d\u8a08\u5275\u9020\u7684\u662f\u4e00\u7a2e\u5546\u696d\u50f9\u503c\uff0c\u53ef\u4ee5\u63a8\u52d5\u516c\u53f8\u696d\u52d9\u6210\u9577\uff0c\u4e0d\u53ea\u662f\u8b93\u4e8b\u7269\u770b\u8d77\u4f86\u7f8e\u89c0\u800c\u5df2\u3002\u4ee5\u4e0b\u5c31\u4ee5\u54c1\u724c\u8a2d\u8a08\u548c\u54c1\u724c\u9867\u554f\u57f7\u884c\u54c1\u724c\u5c08\u6848\u7684\u5b8c\u6574\u5de5\u4f5c\u6d41\u7a0b\u4f86\u8aaa\u660e\u3002<\/span>[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;153792&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e4%b8%80%ef%bc%9a%e7%8f%be%e6%b3%81%e5%88%86%e6%9e%90-analysis\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e00\uff1a\u73fe\u6cc1\u5206\u6790 (Analysis)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u54c1\u724c\u8a2d\u8a08\u5c08\u6848\u555f\u52d5\u5f8c\uff0c\u54c1\u724c\u9867\u554f\u9996\u5148\u6703\u5b8c\u6574\u5206\u6790\u4f01\u696d\u53ca\u7522\u696d\u73fe\u6cc1\uff0c\u6db5\u84cb\u4e8b\u696d\u7b56\u7565\u3001\u54c1\u724c\u7b56\u7565\u3001\u7522\u54c1\u53ca\u670d\u52d9\u7b56\u7565\u3002\u4e8b\u696d\u7b56\u7565\u805a\u7126\u4e8b\u696d\u71df\u904b\u3001\u6838\u5fc3\u6280\u8853\u3001\u76ee\u6a19\u5e02\u5834\u3001\u901a\u8def\u3001\u696d\u52d9\u4f48\u5c40\u7b49\u3002\u54c1\u724c\u7b56\u7565\u6db5\u84cb\u54c1\u724c\u6240\u6709\u8996\u89ba\u5316\u7684\u89f8\u9ede\uff0c\u4f8b\u5982\u4f01\u696d\u8b58\u5225 (logo)\u3001\u5b98\u7db2\u3001\u5c55\u6703\u7b49\uff0c\u4ee5\u53ca\u54c1\u724c\u540d\u7a31\u3001\u6a19\u8a9e\u3001\u54c1\u724c\u50f9\u503c\u8207\u4f7f\u547d\u3001\u54c1\u724c\u6545\u4e8b\u7b49\u6587\u5b57\u6e9d\u901a\u8a0a\u606f\u3002\u7522\u54c1\u548c\u670d\u52d9\u662f\u54c1\u724c\u63d0\u4f9b\u7684\u5177\u9ad4\u5167\u5bb9\uff0c\u5305\u62ec CMF\uff08\u8272\u5f69\u3001\u6750\u8cea\u8207\u8868\u9762\u8655\u7406\u5de5\u85dd\uff09\u3001UI\/UX \u548c\u5305\u88dd\u8a2d\u8a08\uff0c\u4ee5\u53ca\u552e\u5f8c\u670d\u52d9\u7b49\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e4%ba%8c%ef%bc%9a%e7%b6%9c%e5%90%88%e6%b4%9e%e5%af%9f-synthesis\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e8c\uff1a\u7d9c\u5408\u6d1e\u5bdf (Synthesis)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4e0b\u4e00\u6b65\u662f\u627e\u51fa\u4e8b\u696d\u7b56\u7565\u3001\u54c1\u724c\u7b56\u7565\u548c\u7522\u54c1\u53ca\u670d\u52d9\u7b56\u7565\u4e4b\u9593\u5171\u540c\u9075\u5b88\u7684\u50f9\u503c\uff0c\u5373\u5546\u696d\u50f9\u503c\u3002\u7576\u4e09\u8005\u7684\u50f9\u503c\u662f\u91cd\u758a\u4e14\u4e00\u81f4\u7684\uff0c\u5e02\u5834\u80fd\u611f\u53d7\u5230\u6700\u5927\u7684\u5171\u9cf4\uff0c\u9054\u5230\u54c1\u724c\u6e9d\u901a\u7684\u6700\u4f73\u6548\u679c\u3002\u54c1\u724c\u9867\u554f\u7684\u5de5\u4f5c\u5c31\u662f\u5354\u52a9\u5ba2\u6236\u9810\u6e2c\u54c1\u724c\u6548\u76ca\u6975\u5927\u5316\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e4%b8%89%ef%bc%9a%e4%ba%ba%e7%89%a9%e8%aa%8c%e6%8f%8f%e7%b9%aa-persona\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e09\uff1a\u4eba\u7269\u8a8c\u63cf\u7e6a (Persona)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u54c1\u724c\u6e9d\u901a\u5efa\u7acb\u5728\u4eba\u8207\u4eba\u7684\u95dc\u4fc2\u9023\u7d50\uff0c\u5f9e\u7d9c\u5408\u6d1e\u5bdf\u968e\u6bb5\u5f97\u5230\u7684\u5171\u540c\u50f9\u503c\uff0c\u6703\u900f\u904e\u4eba\u7269\u8a8c (persona) \u5de5\u5177\u9032\u884c\u9a57\u8b49\u3002\u54c1\u724c\u9867\u554f\u8207\u4f01\u696d\u5718\u968a\u5171\u540c\u63cf\u7e6a\u51fa\u54c1\u724c\u7684\u76ee\u6a19\u53d7\u773e (TA)\uff0c\u4e26\u78ba\u8a8d\u9019\u4e9b\u5171\u540c\u50f9\u503c\u662f\u5426\u80fd\u771f\u6b63\u4f7f TA \u53d7\u76ca\uff0c\u904e\u7a0b\u4e2d\u6703\u6709\u8abf\u6574\uff0c\u5f62\u6210\u4e00\u500b\u4e92\u52d5\u5faa\u74b0\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e5%9b%9b%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e8%aa%bf%e6%9f%a5-customer-journey\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u56db\uff1a\u9867\u5ba2\u65c5\u7a0b\u8abf\u67e5 (Customer Journey)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7d93\u904e\u4eba\u7269\u8a8c\u5206\u6790\u5f8c\uff0c\u4e0b\u4e00\u6b65\u662f\u904b\u7528<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/customer-behavior-analysis\/\">\u9867\u5ba2\u65c5\u7a0b\u5de5\u5177<\/a><\/span>\uff0c\u6aa2\u8996\u4e26\u5efa\u7acb\u6700\u512a\u5316\u7684\u54c1\u724c\u9ad4\u9a57\uff0c\u4ee5\u63d0\u5347\u6574\u9ad4\u670d\u52d9\u6d41\u7a0b\u3002\u54c1\u724c\u9867\u554f\u5718\u968a\u5c07\u8907\u96dc\u7684\u6578\u64da\u8207\u6d41\u7a0b\uff0c\u6574\u5408\u70ba\u5bb9\u6613\u7406\u89e3\u7684\u8cc7\u8a0a\u5716\u8868\uff0c\u6a21\u64ec\u9867\u5ba2\u5728\u8cfc\u8cb7\u524d\u3001\u4e2d\u3001\u5f8c\uff0c\u4e0d\u540c\u63a5\u89f8\u9ede\u7684\u4e92\u52d5\u884c\u70ba\u3001\u611f\u53d7\u8207\u9700\u6c42\uff0c\u5f15\u5c0e\u4f01\u696d\u5f9e\u9867\u5ba2\u89d2\u5ea6\u601d\u8003\uff0c\u627e\u5230\u512a\u5316\u9ad4\u9a57\u7684\u6a5f\u6703\u9ede\u3002\u6bcf\u4e00\u9805\u6a5f\u6703\u9ede\u90fd\u6703\u6709\u5c0d\u61c9\u7684\u884c\u52d5\uff0c\u9019\u6c7a\u5b9a\u4e86\u8a2d\u8a08\u5c08\u6848\u57f7\u884c\u7684\u65b9\u5411\u3002\u82e5\u4f01\u696d\u5f62\u8c61\u8a8d\u77e5\u5ea6\u4e0d\u8db3\uff0c\u9700\u8981\u5f37\u5316\u54c1\u724c\u6216\u884c\u92b7\u64cd\u4f5c\uff1b\u82e5\u64cd\u4f5c\u4ecb\u9762\u4e0d\u53cb\u5584\uff0c\u5c31\u6703\u6709 UI \u7684\u8a2d\u8a08\u9700\u6c42\uff1b\u82e5\u5b98\u7db2\u8a0a\u606f\u641c\u5c0b\u4e0d\u6613\uff0c\u7db2\u9801\u8a2d\u8a08\u5373\u70ba\u91cd\u9ede\u9805\u76ee\u3002<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u5f9e<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4e00\u5230\u56db\u7684\u5de5\u4f5c\u6d41\u7a0b<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u53ef\u4ee5\u767c\u73fe\uff0c\u6bcf\u500b\u54c1\u724c\u5c08\u6848\u90fd\u662f\u5ba2\u88fd\u5316\uff0c\u5f9e\u5354\u52a9\u4f01\u696d\u767c\u73fe\u554f\u984c\uff0c\u5230\u63a1\u53d6\u4e0d\u540c\u7684\u89e3\u6c7a\u65b9\u6cd5\uff0c\u54c1\u724c\u8a2d\u8a08\u7b56\u7565\u9700\u8981\u7cfb\u7d71\u5316\u548c\u6574\u5408\u7684\u601d\u7dad\uff0c\u540c\u6642\u5fc5\u9808\u4fdd\u6301\u5f48\u6027\uff0c\u95dc\u6ce8\u4eba\u985e\u884c\u70ba\u8207\u793e\u6703\u7814\u7a76\uff0c\u65e8\u5728\u6eff\u8db3\u5927\u773e\u5c0d\u7f8e\u597d\u751f\u6d3b\u7684\u56ae\u5f80\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e4%ba%94%ef%bc%9a%e8%a8%ad%e8%a8%88%e5%9f%b7%e8%a1%8c-execution\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u4e94\uff1a\u8a2d\u8a08\u57f7\u884c (Execution)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u524d\u9762\u5404\u968e\u6bb5\u7684\u6e96\u5099\uff0c\u662f\u70ba\u78ba\u4fdd\u9032\u5165\u8a2d\u8a08\u74b0\u7bc0\uff0c\u6bcf\u9805\u8a2d\u8a08\u61c9\u7528\u80fd\u6709\u6548\u9054\u6210\u9810\u671f\u76ee\u7684 (functionality)\u3002\u8a2d\u8a08\u7684\u7bc4\u570d\u4f9d\u64da\u4f01\u696d\u4e3b\u7684\u9810\u7b97\u8207\u6642\u9593\u800c\u5b9a\uff0c\u6295\u5165\u7684\u6642\u9593\u8207\u6210\u672c\u6108\u5145\u8db3\uff0c\u53ef\u4ee5\u9810\u671f\u8a2d\u8a08\u7684\u6295\u8cc7\u5831\u916c\u7387\u6108\u9ad8\u3002\u9019\u4e00\u968e\u6bb5\uff0c\u54c1\u724c\u9867\u554f\u516c\u53f8\u4e5f\u6703\u70ba\u4f01\u696d\u5236\u5b9a\u54c1\u724c\u5f62\u8c61\u8b58\u5225\u7cfb\u7d71\uff0c\u898f\u7bc4\u6240\u6709\u7684\u54c1\u724c\u8a2d\u8a08\u61c9\u7528\uff0c\u4ee5\u78ba\u4fdd\u5ba2\u6236\u7aef\u5f8c\u7e8c\u57f7\u884c\u80fd\u6709\u6240\u4f9d\u5faa\uff0c\u7dad\u6301\u54c1\u724c\u5f62\u8c61\u8207\u54c1\u724c\u9ad4\u9a57\u7684\u5b8c\u6574\u8207\u4e00\u81f4\u6027\u3002<\/span><\/p>\n<p>[\/vc_column_text][vc_gallery el_id=&#8221;gallery-148615&#8243; medias=&#8221;26257&#8243; gutter_size=&#8221;2&#8243; media_items=&#8221;&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;113974&#8243; items=&#8221;eyIyMDA0X2kiOnsic2luZ2xlX3dpZHRoIjoiNiIsImltYWdlc19zaXplIjoic2l4dGVlbi1uaW5lIn0sIjIwMDFfaSI6eyJpbWFnZXNfc2l6ZSI6ImZvdXItdGhyZWUifSwiMjAwMl9pIjp7ImltYWdlc19zaXplIjoiZm91ci10aHJlZSJ9LCIyMDAzX2kiOnsiaW1hZ2VzX3NpemUiOiJzaXh0ZWVuLW5pbmUifX0=&#8221;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;997430&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e8%a8%88roi%e5%b7%a5%e4%bd%9c%e6%b5%81%e7%a8%8b%e5%85%ad%ef%bc%9a%e6%88%90%e6%95%88%e8%a9%95%e4%bc%b0-result\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08ROI\u5de5\u4f5c\u6d41\u7a0b\u516d\uff1a\u6210\u6548\u8a55\u4f30 (Result)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u524d\u4e94\u9805\u6d41\u7a0b\u90fd\u662f\u54c1\u724c\u5c08\u6848\u5ba2\u6236\u9700\u8981\u6295\u8cc7\u7684\u6a19\u7684\uff0c\u6700\u5f8c\u5c31\u662f\u4f01\u696d\u4e3b\u6700\u95dc\u5fc3\u7684<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08\u6295\u8cc7\u5831\u916c\u7387<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u3002\u4ee5\u4e0b\u5217\u8209\u5e7e\u9805\u95dc\u9375\u7684<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8a2d\u8a08\u6295\u8cc7\u6210\u6548\u5341\u5927\u6307\u6a19<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\uff1a<\/span><\/p>\n<ol>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u54c1\u724c\u5f37\u5ea6\uff1a\u7d93\u904e\u5b8c\u5584\u5851\u9020\u7684\u54c1\u724c\u5177\u5099\u9ad8\u80fd\u898b\u5ea6\u8207\u77e5\u540d\u5ea6\uff0c\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u8207\u5e02\u4f54\u7387\u4e5f\u96a8\u4e4b\u589e\u52a0\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u9032\u5165\u65b0\u5e02\u5834\uff1a\u5d84\u65b0\u5f62\u8c61\u6216\u8a2d\u8a08\u53ef\u4ee5\u8b93\u54c1\u724c\u53ca\u5176\u7522\u54c1\u8207\u670d\u52d9\u5c0d\u65b0\u7684\u65cf\u7fa4\u8207\u5730\u5340\u7522\u751f\u5438\u5f15\u529b\uff0c\u5be6\u73fe\u5e02\u5834\u64f4\u5c55\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u54c1\u724c\u64f4\u5f35\u6027\uff1a\u7b56\u7565\u6027\u7684\u8a2d\u8a08\u5c0e\u5165\u6709\u52a9\u65bc\u54c1\u724c\u64f4\u5927\u4e8b\u696d\u4f48\u5c40\uff0c\u540c\u6642\u7dad\u6301\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u8207\u54c1\u724c\u8eab\u4efd\uff0c\u5c07\u54c1\u724c\u8cc7\u7522\u7684\u6548\u76ca\u6700\u5927\u5316\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u5275\u65b0\uff1a\u8a2d\u8a08\u601d\u7dad\u4fc3\u9032\u5275\u9020\u529b\u548c\u5275\u65b0\uff0c\u4f01\u696d\u80fd\u8207\u6642\u4ff1\u9032\u63a8\u51fa\u65b0\u7522\u54c1\u548c\u670d\u52d9\uff0c\u6eff\u8db3\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u9700\u6c42\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u5dee\u7570\u5316\uff1a\u7368\u7279\u4e14\u9bae\u660e\u7684\u54c1\u724c\u8a2d\u8a08\u53ef\u4ee5\u5275\u9020\u5dee\u7570\u5316\uff0c\u8b93\u54c1\u724c\u5728\u64c1\u64e0\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4f7f\u7528\u8005\u6eff\u610f\u5ea6\uff1a\u5f9e\u63d0\u5347\u54c1\u724c\u4fe1\u8cf4\u5ea6\u5230\u76f4\u89ba\u53cb\u5584\u7684\u7522\u54c1\u8a2d\u8a08\uff0c\u7686\u6709\u52a9\u63d0\u5347\u4f7f\u7528\u8005\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4f7f\u7528\u6027\uff1a\u6613\u65bc\u4f7f\u7528\u7684\u7522\u54c1\u548c\u670d\u52d9\u5c07\u5438\u5f15\u66f4\u591a\u9867\u5ba2\u4e26\u964d\u4f4e\u6d41\u5931\u7387\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u767c\u5c55\u6548\u7387\uff1a\u54c1\u724c\u7cfb\u7d71\u8207\u8a2d\u8a08\u6d41\u7a0b\u4ee5\u89e3\u6c7a\u554f\u984c\u70ba\u5c0e\u5411\uff0c\u63d0\u9ad8\u4f01\u696d\u71df\u904b\u6548\u7387\u4e26\u964d\u4f4e\u6210\u672c\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4e8b\u696d\u67b6\u69cb\u512a\u5316\uff1a\u54c1\u724c\u7b56\u7565\u512a\u5316\u7d44\u7e54\u7d50\u69cb\uff0c\u4fc3\u9032\u5404\u55ae\u4f4d\u6e9d\u901a\u5354\u4f5c\u3002<\/span><\/li>\n<li><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u6c38\u7e8c\u6027\uff1a\u8207\u53ef\u80fd\u7522\u751f\u7acb\u5373\u6210\u6548\u7684\u77ed\u671f\u884c\u92b7\u6d3b\u52d5\u4e0d\u540c\uff0c\u8a2d\u8a08\u6295\u8cc7\u70ba\u54c1\u724c\u767c\u5c55\u5960\u5b9a\u4e86\u9577\u671f\u57fa\u790e\u3002\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\u548c\u8a2d\u8a08\u7b56\u7565\u53ef\u4ee5\u6301\u7e8c\u5275\u9020\u5546\u696d\u50f9\u503c\u3002<\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_gallery el_id=&#8221;gallery-1486154&#8243; medias=&#8221;26260&#8243; gutter_size=&#8221;2&#8243; media_items=&#8221;&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;790190&#8243; items=&#8221;eyIyMDA0X2kiOnsic2luZ2xlX3dpZHRoIjoiNiIsImltYWdlc19zaXplIjoic2l4dGVlbi1uaW5lIn0sIjIwMDFfaSI6eyJpbWFnZXNfc2l6ZSI6ImZvdXItdGhyZWUifSwiMjAwMl9pIjp7ImltYWdlc19zaXplIjoiZm91ci10aHJlZSJ9LCIyMDAzX2kiOnsiaW1hZ2VzX3NpemUiOiJzaXh0ZWVuLW5pbmUifX0=&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text uncode_shortcode_id=&#8221;130663&#8243;]<\/p>\n<h2 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e4%ba%8c%e3%80%81%e8%a8%88%e7%ae%97%e8%a8%ad%e8%a8%88roi%ef%bc%8c%e5%b0%87%e8%a8%ad%e8%a8%88%e5%8a%9b%e8%ae%8a%e7%8f%be%ef%bc%81\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4e8c\u3001\u8a08\u7b97\u8a2d\u8a08ROI\uff0c\u5c07\u8a2d\u8a08\u529b\u8b8a\u73fe\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u54c1\u724c\u8207\u884c\u92b7\u90e8\u9580\u53ef\u4ee5\u900f\u904e\u8a08\u7b97\u8a2d\u8a08\u6295\u8cc7\u5831\u916c\u7387 (ROI)\uff0c\u5411\u4f01\u696d\u4e3b\u8aaa\u660e\u6295\u8cc7\u54c1\u724c\u5c0d\u71df\u6536\u7684\u6339\u6ce8\u3002\u5c0d\u8a31\u591a\u516c\u53f8\u4f86\u8aaa\uff0c\u8a2d\u8a08\u7684\u6295\u8cc7\u5831\u916c\u7387\u662f\u76f8\u7576\u53ef\u89c0\u7684\u3002\u8a08\u7b97\u8a2d\u8a08 ROI \u4e3b\u8981\u6709<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4e94\u5927<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u6b65\u9a5f\uff1a<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e7%ac%ac%e4%b8%80%e6%ad%a5%ef%bc%9a%e5%ae%9a%e7%be%a9%e6%88%90%e5%8a%9f%e6%8c%87%e6%a8%99\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7b2c\u4e00\u6b65\uff1a\u5b9a\u7fa9\u6210\u529f\u6307\u6a19<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u8861\u91cf ROI \u5f9e\u5b9a\u7fa9\u300c\u6210\u529f\u300d\u958b\u59cb\u3002\u57f7\u884c\u54c1\u724c\u8a2d\u8a08\u5c08\u6848\u6642\uff0c\u4f01\u696d\u9808\u91d0\u6e05\u662f\u4ee5\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u9867\u5ba2\u6eff\u610f\u5ea6\u9084\u662f\u92b7\u552e\u696d\u7e3e\u70ba\u76ee\u6a19\uff1b\u518d\u91dd\u5c0d\u6bcf\u4e00\u9805\u76ee\u6a19\u5b9a\u7fa9\u660e\u78ba\u7684\u7e3e\u6548\u6307\u6a19 (KPI)\u3002\u4f8b\u5982\uff1a\u63d0\u5347 10% \u8f49\u63db\u7387\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e7%ac%ac%e4%ba%8c%e6%ad%a5%ef%bc%9a%e9%87%8f%e5%8c%96%e8%a8%ad%e8%a8%88%e5%bd%b1%e9%9f%bf%e5%8a%9b\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7b2c\u4e8c\u6b65\uff1a\u91cf\u5316\u8a2d\u8a08\u5f71\u97ff\u529b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u63a5\u8457\uff0c\u5c07\u8a2d\u8a08\u6539\u5584\u4e4b\u8655\u8207\u6210\u529f\u6307\u6a19\u9023\u7d50\u3002\u5efa\u7acb\u660e\u78ba\u7684\u54c1\u724c\u5f62\u8c61\u4e26\u4e32\u9023\u6574\u9ad4\u9867\u5ba2\u9ad4\u9a57\u4e4b\u5f8c\uff0c\u8f49\u63db\u7387\u662f\u5426\u63d0\u5347\uff1f\u54c1\u724c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u85c9\u7531 A\/B \u6e2c\u8a66\u3001\u554f\u5377\u548c\u6578\u64da\u5206\u6790\u7b49\u65b9\u5f0f\u4f86\u91cf\u5316\u8a2d\u8a08\u7684\u5f71\u97ff\u529b\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e7%ac%ac%e4%b8%89%e6%ad%a5%ef%bc%9a%e8%a8%88%e7%ae%97%e8%a8%ad%e8%a8%88%e6%88%90%e6%9c%ac\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7b2c\u4e09\u6b65\uff1a\u8a08\u7b97\u8a2d\u8a08\u6210\u672c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u54c1\u724c\u8a2d\u8a08\u7684\u6210\u672c\u5305\u62ec\u524d\u6bb5\u5de5\u4f5c\u6d41\u7a0b\u6db5\u84cb\u7684\u6642\u9593\u6210\u672c\u3001\u4eba\u529b\u6210\u672c\uff0c\u4ee5\u53ca\u8edf\u9ad4\u8cfc\u8cb7\u8cbb\u7528\u3001\u7d20\u6750\u6388\u6b0a\u8cbb\u7528\u7b49\u8a2d\u8a08\u76f8\u95dc\u652f\u51fa\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e7%ac%ac%e5%9b%9b%e6%ad%a5%ef%bc%9a%e6%95%88%e7%9b%8a%e8%ae%8a%e7%8f%be\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7b2c\u56db\u6b65\uff1a\u6548\u76ca\u8b8a\u73fe<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u5c07\u6210\u529f\u6307\u6a19\u8f49\u63db\u6210\u91d1\u9322\u50f9\u503c\u3002\u597d\u611f\u5ea6\u8207\u4fe1\u8cf4\u5ea6\u9ad8\u7684\u54c1\u724c\uff0c\u80fd\u5e36\u9032\u66f4\u591a\u696d\u7e3e\uff0c\u63a8\u5347\u71df\u6536\uff1b\u826f\u597d\u7684\u9867\u5ba2\u9ad4\u9a57\u6e1b\u5c11\u5ba2\u670d\u652f\u63f4\u6b21\u6578\uff0c\u9023\u5e36\u7bc0\u7701\u6210\u672c\u3002\u4f01\u696d\u53ef\u4ee5\u4f7f\u7528\u91cf\u5316\u7684\u8a2d\u8a08\u5f71\u97ff\u529b\u6578\u64da\u548c\u5176\u4ed6\u8ca1\u52d9\u6578\u5b57\u4f86\u8a08\u7b97\u6bcf\u9805\u6548\u76ca\u7684\u5be6\u8cea\u50f9\u503c\u3002<\/span><\/p>\n<h3 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e7%ac%ac%e4%ba%94%e6%ad%a5%ef%bc%9a%e5%a5%97%e7%94%a8roi%e5%85%ac%e5%bc%8f\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7b2c\u4e94\u6b65\uff1a\u5957\u7528ROI\u516c\u5f0f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u6700\u5f8c\u4e00\u6b65\u5c31\u662f\u5e36\u5165\u5e38\u898b\u7684\u6295\u8cc7\u5831\u916c\u7387\u516c\u5f0f\uff1a<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">ROI =\uff08\u6295\u8cc7\u6536\u76ca &#8211; \u6295\u8cc7\u6210\u672c\uff09 \/ \u6295\u8cc7\u6210\u672c* 100%<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u5f97\u51fa\u7684\u767e\u5206\u6bd4\u5373\u662f\u8a2d\u8a08\u7684\u6295\u8cc7\u5831\u916c\u7387\uff0c\u6b63\u503c\u5373\u4ee3\u8868\u8a2d\u8a08\u6295\u8cc7\u7b56\u7565\u594f\u6548\u3002\u96d6\u7136 ROI \u53ef\u4ee5\u4f5c\u70ba\u4f01\u696d\u8a55\u4f30\u8a2d\u8a08\u6295\u8cc7\u7684\u521d\u6b65\u53c3\u8003\uff0c\u4f46\u4f01\u696d\u61c9\u8a8d\u77e5\u5230\u54c1\u724c\u8a2d\u8a08\u7684\u50f9\u503c\u5176\u5be6\u9060\u9060\u8d85\u8d8a\u7576\u4e0b\u7684\u8ca1\u52d9\u6578\u5b57\uff0c\u900f\u904e\u6301\u7e8c\u6295\u8cc7\uff0c\u5f37\u5316\u54c1\u724c\u8cc7\u7522\u548c\u5e02\u5834\u7af6\u722d\u529b\uff0c\u80fd\u70ba\u4f01\u696d\u5275\u9020\u9577\u671f\u7a69\u5065\u7684\u71df\u904b\u52d5\u80fd\u3002<\/span><\/p>\n<h2 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"ez-toc-section\" id=\"%e4%b8%89%e3%80%81%e8%a8%ad%e8%a8%88roi%e6%ba%9d%e9%80%9a%e8%a6%81%e9%bb%9e\"><\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u4e09\u3001\u8a2d\u8a08ROI\u6e9d\u901a\u8981\u9ede<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u7e3d\u7d50\u4f86\u8aaa\uff0c\u8a2d\u8a08\u5373\u5546\u696d (Design is business)\uff0c\u54c1\u724c\u8a2d\u8a08\u4e0d\u50c5\u50c5\u662f\u4f01\u696d\u7684\u4e00\u7b46\u652f\u51fa\uff0c\u800c\u662f\u4e00\u7a2e\u7b56\u7565\u6027\u7684\u6295\u8cc7\uff0c\u7bc4\u570d\u6db5\u84cb\u4f01\u696d\u7684\u4e8b\u696d\u67b6\u69cb\u8207\u6d41\u7a0b\u3001\u6240\u6709\u63a5\u89f8\u9ede\u7684\u6587\u5b57\u8207\u8996\u89ba\u6e9d\u901a\u3001\u7522\u54c1\u670d\u52d9\u7b49\u5b8c\u6574\u9762\u5411\uff0c\u662f\u70ba\u4eba\u985e\u89e3\u6c7a\u554f\u984c\u548c\u8b00\u6c42\u5229\u76ca\u7684\u5546\u696d\u884c\u70ba\u3002\u54c1\u724c\u884c\u92b7\u90e8\u9580\u4e5f\u8a31\u80fd\u5f9e\u6295\u8cc7\u5831\u916c\u7387\u7684\u89d2\u5ea6\u5207\u5165\uff0c\u8b93\u5176\u4ed6\u90e8\u9580\u6216\u7d93\u71df\u5c64\u66f4\u597d\u7406\u89e3\u6295\u8cc7\u8a2d\u8a08\u7684\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;158784&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<br \/>\n<a class=\"cursor-init\" href=\"https:\/\/www.dmi.org\/page\/2015DVIandOTW\/2015-dmiDesign-Value-Index-Results-and-Commentary.htm\"><span style=\"color: #3366ff;\">2015 dmi:Design Value Index Results and Commentary<\/span><\/a><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"><span style=\"color: #3366ff;\">,<\/span>\u00a0<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Design Management Institute<\/span><br \/>\n<a class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none cursor-init\" draggable=\"false\" href=\"https:\/\/choidesign.com\/how-to-calculate-the-roi-of-product-design-from-intuition-to-investment-proof\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">How to Calculate the ROI of Product Design: From Intuition to Investment Proof<\/span><\/a><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/brand-design-agency\/\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">,<\/span><\/a><\/span>\u00a0CHOI Design Group<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/brand-design-agency\/\">\u54c1\u724c\u884c\u92b7\u7b56\u7565\u5168\u653b\u7565\uff1a\u638c\u63e14\u9805\u5dee\u7570\u5316\u95dc\u9375\uff0c\u54c1\u724c\u884c\u92b7\u6548\u679c\u77ac\u9593\u52a0\u500d<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" 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