{"id":26708,"date":"2024-09-12T09:41:35","date_gmt":"2024-09-12T07:41:35","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?p=26708"},"modified":"2024-11-13T07:43:22","modified_gmt":"2024-11-13T06:43:22","slug":"branding-blueprint-earnest-living","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/tw\/branding-blueprint-earnest-living\/","title":{"rendered":"\u54c1\u724c\u85cd\u5716\uff1aEarnest Living \u8de8\u9818\u57df\u54c1\u724c\u5b9a\u4f4d\u7b56\u7565"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; 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overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;910464&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;410944&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u54c1\u724c\u85cd\u5716\uff1aEarnest Living \u8de8\u9818\u57df\u54c1\u724c\u5b9a\u4f4d\u7b56\u7565[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;191065&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u745e\u81f4\u54c1\u724c\u5718\u968a\u5206\u6790\u5bb6\u5c45\u98fe\u54c1\u3001\u6642\u5c1a\u6d41\u884c\u3001\u751f\u6d3b\u98a8\u683c\u548c\u5065\u5eb7\u751f\u6d3b\u7b49\u6d88\u8cbb\u5e02\u5834\u8da8\u52e2\uff0c\u78ba\u7acb Earnest Living \u5f9e\u5c45\u5bb6\u9999\u6c1b\u54c1\u724c\uff0c\u8de8\u8db3\u7a7a\u6c23\u7167\u8b77\u9818\u57df\u7684\u7b56\u7565\u5b9a\u4f4d\u3002\u76ee\u6a19\u5ba2\u7fa4\u9396\u5b9a\u6ce8\u91cd\u751f\u6d3b\u54c1\u5473\u7684\u5973\u6027\uff0c\u540c\u6642\u6eff\u8db3\u7537\u6027\u3001\u5bb6\u5ead\u548c\u5546\u7528\u5ba2\u6236\u9700\u6c42\u3002\u54c1\u724c\u6e9d\u901a\u8a0a\u606f\u4ee5\u300c\u547c\u5438\u9ad4\u9a57\u300d\u70ba\u4e3b\u8981\u8108\u7d61\uff0c\u5e73\u8861\u4e86\u9999\u6c1b\u9ad4\u9a57\u7684\u611f\u6027\u7279\u8cea\uff0c\u8207\u7a7a\u6c23\u7167\u8b77\u7684\u5065\u5eb7\u53d6\u5411\u3002\u878d\u5408 Earnest Living \u54c1\u724c\u540d\u7a31\u7684\u300c\u7528\u5fc3\u751f\u6d3b\u300d\u610f\u6db5\uff0c\u4ee5\u300c\u512a\u96c5\u751f\u6d3b\u5f9e\u6c23\u5473\u958b\u59cb\u300d(Elegance is in the Air) \u70ba\u54c1\u724c\u9858\u666f\uff0c\u5b8c\u6574\u8403\u53d6\u54c1\u724c\u7cbe\u795e\uff0c\u5c0d\u61c9\u7368\u7279\u7684\u8de8\u9818\u57df\u5e02\u5834\u5b9a\u4f4d\u8207\u7522\u54c1\u670d\u52d9\u7684\u4f48\u5c40\uff0c\u671f\u671b\u4eba\u4eba\u90fd\u80fd\u85c9\u7531 Earnest Living \u63d0\u4f9b\u7684\u547c\u5438\u9ad4\u9a57\uff0c\u7528\u5fc3\u611f\u53d7\u751f\u6d3b\u7684\u7f8e\u597d\u3002<\/p>\n<p><a href=\"https:\/\/vetica-group.com\/tw\/tw\/portfolio\/earnest-living\/\"><span style=\"color: #3366ff;\">\u9ede\u6b64\u700f\u89bd<\/span><\/a>\u5b8c\u6574\u5c08\u6848\u5167\u5bb9\uff0c\u6c89\u6d78\u5c08\u5c6c\u7642\u7652\u6642\u5149\u3002[\/vc_column_text][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;108036&#8243; text_color_type=&#8221;uncode-palette&#8221;]Branding Blueprint: Air as the Unifying Element[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;199752&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Vetica TAIPEI team analyzed trends in the homeware, fashion, lifestyle, and health and well-being markets to strategically position Earnest Living from a home fragrance brand to an air care solution provider. The target audience focuses on women who value a refined lifestyle while also catering to the needs of men, families, and business clients.<\/p>\n<p>The brand&#8217;s communication centers around the \u201cbreathing experience,\u201d balancing the sensory appeal of fragrance with the health-oriented approach of air care. By blending the essence of Earnest Living with the vision \u201cElegance is in the Air,\u201d the brand\u2019s unique positioning across both markets is vividly conveyed. 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