{"id":27463,"date":"2024-10-04T03:08:07","date_gmt":"2024-10-04T01:08:07","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?p=27463"},"modified":"2024-10-04T03:08:40","modified_gmt":"2024-10-04T01:08:40","slug":"tosi-interview-2024","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/tw\/tosi-interview-2024\/","title":{"rendered":"\u745e\u58eb\u4f01\u696d\u5728\u53f0\u7063\uff1a\u745e\u81f4\u54c1\u724cTAIPEI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; 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no_back=&#8221;yes&#8221; el_class=&#8221;heading-share-icons&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;910464&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;content-section&#8221;][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;716649&#8243; css=&#8221;.vc_custom_1677588958918{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;463355&#8243; column_width_pixel=&#8221;889&#8243; css=&#8221;.vc_custom_1667221225979{border-right-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;254301&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tosi-%e5%b0%88%e8%a8%aa%ef%bc%9a%e9%84%ad%e6%97%bb%e5%8a%a0-jillian-cheng\"><\/span>TOSI \u5c08\u8a2a\uff1a\u912d\u65fb\u52a0 Jillian Cheng<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vetica-group.com\/tw\/tosi-interview-2024\/#tosi-%e5%b0%88%e8%a8%aa%ef%bc%9a%e9%84%ad%e6%97%bb%e5%8a%a0-jillian-cheng\" >TOSI \u5c08\u8a2a\uff1a\u912d\u65fb\u52a0 Jillian Cheng<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vetica-group.com\/tw\/tosi-interview-2024\/#%e7%91%9e%e8%87%b4%e9%9b%86%e5%9c%98%e4%ba%9e%e6%b4%b2%e5%8d%80%e8%91%a3%e4%ba%8b%e5%90%88%e5%a4%a5%e4%ba%ba-ceo-partner-in-asia\" >\u745e\u81f4\u96c6\u5718\u4e9e\u6d32\u5340\u8463\u4e8b\u5408\u5925\u4eba, CEO &amp; Partner in Asia<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h5 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%e7%91%9e%e8%87%b4%e9%9b%86%e5%9c%98%e4%ba%9e%e6%b4%b2%e5%8d%80%e8%91%a3%e4%ba%8b%e5%90%88%e5%a4%a5%e4%ba%ba-ceo-partner-in-asia\"><\/span><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u745e\u81f4\u96c6\u5718\u4e9e\u6d32\u5340\u8463\u4e8b\u5408\u5925\u4eba, CEO &amp; Partner in Asia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;796278&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"p1\">\u745e\u81f4\u54c1\u724cTAIPEI \u8463\u4e8b\u5408\u5925\u4eba Jillian\uff0c\u63a5\u53d7\u745e\u58eb\u5546\u52d9\u8fa6\u4e8b\u8655\uff08Trade Office of Swiss Industries\uff09\u5c08\u8a2a\uff0c\u5206\u4eab\u5979\u5c0d\u53f0\u7063\u5e02\u5834\u8207\u54c1\u724c\u8a2d\u8a08\u7522\u696d\u7684\u89c0\u5bdf\u3002\u8a2a\u8ac7\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p class=\"p1\"><strong>\u8acb\u4ecb\u7d39\u516c\u53f8\u5728\u53f0\u7063\u7684\u696d\u52d9\u3002<\/strong><\/p>\n<p class=\"p1\">\u745e\u81f4\u54c1\u724c\u53f0\u5317\u5718\u968a\u662f\u745e\u58eb\u745e\u81f4\u96c6\u5718\u5728\u4e9e\u6d32\u7684\u54c1\u724c\u8a2d\u8a08\u9867\u554f\u5718\u968a\uff0c\u4ee5\u54c1\u724c\u9867\u554f\u3001\u54c1\u724c\u5f62\u8c61\u3001\u8a2d\u8a08\u7b56\u7565\u3001\u54c1\u724c\u8b58\u5225\u7684\u54c1\u724c\u5c08\u696d\uff0c\u843d\u5be6\u670d\u52d9\u5728\u5730\u5316\u3002\u6211\u5011\u76f8\u4fe1\u8a2d\u8a08\u5373\u5546\u696d\uff0c\u5c08\u6ce8\u70ba\u4f01\u696d\u4e3b\u63d0\u4f9b\u5be6\u7528\u5c0e\u5411\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u89e3\u9396\u6210\u529f\u65b9\u7a0b\u5f0f\u3002\u6191\u85c9\u5c0d\u53f0\u7063\u5e02\u5834\u7684\u7cbe\u95e2\u6d1e\u5bdf\uff0c\u745e\u81f4\u54c1\u724c\u53f0\u5317\u5718\u968a\u5354\u52a9\u5ba2\u6236\u843d\u5be6\u54c1\u724c\u627f\u8afe\uff0c\u78ba\u5be6\u6eff\u8db3\u76ee\u6a19\u53d7\u773e\u9700\u6c42\uff0c\u9032\u800c\u9020\u798f\u5ee3\u5927\u4eba\u7fa4\u3002<\/p>\n<p class=\"p1\"><strong>\u5c31\u60a8\u89c0\u5bdf\uff0c\u53f0\u7063\u5e02\u5834\u5177\u5099\u54ea\u4e9b\u7368\u7279\u7279\u8cea\uff1f<\/strong><\/p>\n<p class=\"p1\">\u53f0\u7063\u4eba\u6c11\u6559\u80b2\u7a0b\u5ea6\u9ad8\uff0c\u52e4\u596e\u53ef\u9760\u4e14\u53cb\u5584\uff1b\u53f0\u7063\u64c1\u6709\u5805\u5be6\u7684\u88fd\u9020\u696d\u57fa\u790e\uff0c\u5728\u5168\u7403\u9ad8\u79d1\u6280\u7522\u696d\u626e\u6f14\u91cd\u8981\u89d2\u8272\uff0c\u9019\u4e9b\u512a\u52e2\u5438\u5f15\u745e\u81f4\u96c6\u5718\u7684\u5275\u8fa6\u4eba\uff0c\u572818\u5e74\u524d\u9078\u64c7\u4ee5\u53f0\u7063\u4f5c\u70ba\u4e9e\u6d32\u7684\u7b2c\u4e00\u9593\u64da\u9ede\u3002\u745e\u81f4\u5728\u53f0\u7063\u7684\u54c1\u724c\u696d\u52d9\u5c31\u6b64\u5c55\u958b\uff0c\u9996\u4f4d\u5ba2\u6236\u662f\u5168\u7403\u91ab\u7642\u5668\u6750\u9818\u5c0e\u54c1\u724c\u767e\u7565\u91ab\u5b78\uff08Microlife\uff09\u3002<\/p>\n<p class=\"p1\"><strong>\u53f0\u7063\u8207\u745e\u58eb\u4f01\u696d\u6587\u5316\u6709\u4ec0\u9ebc\u4e0d\u540c\u4e4b\u8655\uff1f<\/strong><\/p>\n<p class=\"p1\">\u53f0\u7063\u4e2d\u5c0f\u4f01\u696d\u662f\u4fc3\u9032\u53f0\u7063\u7d93\u6fdf\u84ec\u52c3\u6210\u9577\u7684\u4e2d\u5805\u52d5\u80fd\u3002\u85c9\u7531\u5f48\u6027\u9748\u6d3b\u7684\u7b56\u7565\u8207\u71df\u904b\u4f48\u5c40\uff0c\u4e2d\u5c0f\u4f01\u696d\u767c\u5c55\u51fa\u4e00\u689d\u9f8d\u7684\u7522\u696d\u578b\u614b\uff0c\u70ba IT \u7522\u696d\u63d0\u4f9b\u6574\u5408\u89e3\u6c7a\u65b9\u6848\u3002\u745e\u58eb\u4f01\u696d\u591a\u70ba\u5bb6\u65cf\u7d93\u71df\uff0c\u9577\u4e45\u4ee5\u4f86\u6a39\u7acb\u660e\u78ba\u7684\u7d44\u7e54\u67b6\u69cb\uff0c\u91cd\u8996\u5236\u5ea6\u50b3\u627f\uff0c\u4ee5\u8aa0\u4fe1\u8207\u54c1\u8cea\u70ba\u672c\uff0c\u51e1\u4e8b\u529b\u6c42\u5b8c\u7f8e\u3002<\/p>\n<p class=\"p1\"><strong>\u8acb\u8ac7\u8ac7\u516c\u53f8\u672a\u4f86\u4e94\u5e74\u7684\u767c\u5c55\u3002<\/strong><\/p>\n<p class=\"p1\">\u4ee5\u54c1\u724c\u8207\u8a2d\u8a08\u7522\u696d\u4f86\u770b\uff0c\u4eba\u5de5\u667a\u6167\uff08AI\uff09\u7684\u5c0e\u5165\u5c07\u7c21\u5316\u5de5\u4f5c\u6d41\u7a0b\uff0c\u63d0\u5347\u500b\u4eba\u7684\u751f\u7522\u529b\u3002\u73fe\u5728\u7684\u54e1\u5de5\u5fc5\u9808\u5177\u5099\u8de8\u57df\u591a\u5143\u7684\u5c08\u696d\u6280\u80fd\uff0c\u624d\u80fd\u70ba\u4f01\u696d\u5ba2\u6236\u5236\u5b9a\u5b8c\u5584\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u5206\u6790\u5ba2\u6236\u7aef\u7684\u767c\u5c55\uff0c\u6211\u8a8d\u70ba\u4f01\u696d\u4f75\u8cfc\u6703\u65e5\u76ca\u666e\u904d\uff0c\u7279\u5225\u662f\u5728 IT \u548c\u91ab\u7642\u7522\u696d\uff0c\u4ee5\u56e0\u61c9\u7522\u696d\u578b\u614b\u7684\u6574\u5408\u767c\u5c55\u3002\u8fce\u63a5 AI \u65b0\u6642\u4ee3\uff0c\u5404\u884c\u5404\u696d\u90fd\u5fc5\u9808\u7a4d\u6975\u884c\u52d5\uff0c\u4ee5\u7dad\u6301\u9818\u5148\u512a\u52e2\u3002<\/p>\n<p class=\"p1\">In the interview below, Jillian Cheng, CEO &amp; Partner in Asia at Vetica TAIPEI, shares her observations of the Taiwanese market and more with Trade Office of Swiss Industries.<\/p>\n<p class=\"p1\"><strong>What does your business do in Taiwan?<\/strong><\/p>\n<p class=\"p1\">Vetica TAIPEI, the Asian brand consultancy team of the Switzerland-based Vetica Group, specializes in brand strategy, brand design, and CIS design. We believe design is a vital business tool. With a functionality and solution-driven approach, we help businesses create success formulas. Our deep understanding of the Taiwan market ensures that clients&#8217; brand promises align with what their audience truly values, in turn benefiting more people.<\/p>\n<p class=\"p1\"><strong>What is, based on your observation, unique about the Taiwanese market?<\/strong><\/p>\n<p class=\"p1\">A high level of education, the diligence, reliability, and friendliness of the people, a solid manufacturing base, and a significant role in the global technology industry are the strengths that led our founder to establish a presence in Taiwan 18 years ago. This began our branding journey with Microlife, a global leader in healthcare devices.<\/p>\n<p class=\"p1\"><strong>What is the difference between the business culture in Taiwan and Switzerland?<\/strong><\/p>\n<p class=\"p1\">In Taiwan, SMEs have contributed significantly to Taiwan&#8217;s economic prosperity. Through their strategic agility and operational flexibility, they have developed integrated ecosystems, thereby providing comprehensive solutions to the IT industry. In contrast, Switzerland is characterized by family-run businesses, boasting a long-standing hierarchical structure that prioritizes trustworthiness, quality assurance, and the pursuit of perfection.<\/p>\n<p class=\"p1\"><strong>Where do you see your business in five years?<\/strong><\/p>\n<p class=\"p1\">In the branding and design industry, AI will streamline individual tasks, enabling people to accomplish more. Employees thus need to be multi-skilled to develop comprehensive solutions. For the businesses we serve, mergers and acquisitions are expected to increase, particularly in the IT and healthcare industries, as building integrated ecosystems becomes essential. Overall, taking proactive measures is crucial to stay ahead in the new AI era.<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;158119&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.linkedin.com\/posts\/trade-office-of-swiss-industries-taipei_introducing-a-swiss-business-vetica-activity-7242057276067332096-d7cg?utm_source=share&amp;utm_medium=member_desktop\">LinkedIn<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; 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