{"id":28624,"date":"2024-12-26T07:01:41","date_gmt":"2024-12-26T06:01:41","guid":{"rendered":"https:\/\/vetica-group.com\/tw\/?p=28624"},"modified":"2024-12-26T07:01:41","modified_gmt":"2024-12-26T06:01:41","slug":"branding-secrets-lafon","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/tw\/branding-secrets-lafon\/","title":{"rendered":"\u54c1\u724c\u5bc6\u78bc\uff1a\u5f9e\u56db\u5927\u5143\u7d20\u7165\u65b0\u6960\u5f18\u96c6\u5718\u4f01\u696d\u5f62\u8c61"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; 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heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;103436&#8243; text_color_type=&#8221;uncode-palette&#8221;]Branding Secrets: 4 Key Features to Revitalize Lafon\u2019s Visual Identity[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;117227&#8243; text_color_type=&#8221;uncode-palette&#8221;]Vetica TAIPEI revamped Lafon\u2019s visual features, including the symbol, typeface, colors and sub-graphics, building a timeless corporate image that is always present.<\/p>\n<p>The new identity also redefines the visual proportions of the symbol and the Chinese and English logotypes. In both languages, the symbol is enlarged to become the main visual element, strengthening the unity of the Lafon Group. The Chinese logotype retains the group name &#8220;\u6960\u5f18&#8221; at the front, followed by the store name, while the full English name &#8220;LAFON GROUP&#8221; is placed in the slogan area. The English logotype is standardized to uppercase &#8220;LAFON.&#8221; Additionally, the design concept of the &#8220;A&#8221; is derived from the parabolic curve elements of Lafon\u2019s symbol, further solidifying its world-leading position.<\/p>\n<p>The refreshed corporate identity showcases the Group&#8217;s unified dedication to the art of living and its eternal gratitude and reverence for the motherland. With every step, Lafon embarks on a new journey with heartfelt warmth that radiates forever.<\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/portfolio\/lafongroup\/\">Click here to explore the full portfolio.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;202835&#8243; 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