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href=\"https:\/\/vetica-group.com\/tw\/target-audiance\/#%e4%b8%89%e3%80%81%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e6%88%90%e5%8a%9f%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e7%b5%90%e5%90%88%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e8%88%87%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d\" >\u4e09\u3001\u76ee\u6a19\u5ba2\u7fa4\u6210\u529f\u6848\u4f8b\u5206\u4eab\uff1a\u7d50\u5408\u76ee\u6a19\u5ba2\u7fa4\u8207\u54c1\u724c\u5b9a\u4f4d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vetica-group.com\/tw\/target-audiance\/#%e6%a1%88%e4%be%8b%e4%b8%80%ef%bd%9ceped-%e9%86%ab%e7%99%be%e7%a7%91%e6%8a%80%ef%bc%88%e9%87%8d%e6%a7%8b%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e5%be%8c%e7%9a%84%e5%93%81%e7%89%8c%e6%9e%b6%e6%a7%8b%e6%93%b4%e5%b1%95%ef%bc%89\" >\u6848\u4f8b\u4e00\uff5cEPED \u91ab\u767e\u79d1\u6280\uff08\u91cd\u69cb\u76ee\u6a19\u5ba2\u7fa4\u5f8c\u7684\u54c1\u724c\u67b6\u69cb\u64f4\u5c55\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vetica-group.com\/tw\/target-audiance\/#%e6%a1%88%e4%be%8b%e4%ba%8c%ef%bd%9c%e6%98%9f%e5%b7%b4%e5%85%8b-starbucks%ef%bc%88b2c%e6%b0%91%e7%94%9f%e6%b6%88%e8%b2%bb%e5%b8%82%e5%a0%b4%ef%bc%89\" >\u6848\u4f8b\u4e8c\uff5c\u661f\u5df4\u514b Starbucks\uff08B2C\u6c11\u751f\u6d88\u8cbb\u5e02\u5834\uff09<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;101790&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u64b0\u6587\uff1aJillian Cheng<br \/>\n\u88fd\u5716\uff1aVetica Taipei[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;249601&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u54c1\u724c\u60f3\u8981\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u95dc\u9375\u5728\u65bc\u80fd\u5426\u6e96\u78ba\u638c\u63e1\u300c\u5c0d\u7684\u4eba\u300d\u3002\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e0d\u50c5\u6709\u52a9\u65bc\u7406\u89e3\u9867\u5ba2\u9700\u6c42\uff0c\u66f4\u80fd\u6253\u9020\u8cbc\u8fd1\u4eba\u5fc3\u7684\u54c1\u724c\u5b9a\u4f4d\uff0c\u76ee\u6a19\u5ba2\u7fa4\u9664\u4e86\u9700\u8981\u638c\u63e1\u300c\u5c0d\u7684\u4eba\u300d\uff0c\u66f4\u8981\u8207\u300c\u5c0d\u7684\u4eba\u300d\u7522\u751f\u300c\u5171\u9cf4\u300d\uff0c\u9019\u4efd\u60c5\u611f\u9023\u7d50\u5c07\u6c7a\u5b9a\u54c1\u724c\u662f\u5426\u80fd\u5920\u5728\u5e02\u5834\u4e2d\u5efa\u7acb\u6301\u4e45\u512a\u52e2\u3002\u4ee5\u4e0b\u5c07\u5f9e\u76ee\u6a19\u5ba2\u7fa4\u5b9a\u4f4d\u7684\u6838\u5fc3\u6982\u5ff5\u3001\u54c1\u724c\u6280\u80fd\u8207\u6210\u529f\u6848\u4f8b\u4e09\u5927\u9762\u5411\uff0c\u6df1\u5165\u89e3\u6790\u7cbe\u6e96\u5b9a\u4f4d\u76ee\u6a19\u5ba2\u7fa4\u7684\u91cd\u8981\u6027\u3002[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;199832&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_single_image media=&#8221;30272&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;183106&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;381358&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%80%e3%80%81%e4%bb%80%e9%ba%bc%e6%98%af%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%ef%bc%9f%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e7%82%ba%e4%bd%95%e9%87%8d%e8%a6%81%ef%bc%9f\"><\/span><strong>\u4e00\u3001\u4ec0\u9ebc\u662f\u76ee\u6a19\u5ba2\u7fa4\uff1f\u76ee\u6a19\u5ba2\u7fa4\u70ba\u4f55\u91cd\u8981\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>\u5728\u54c1\u724c\u7d93\u71df\u521d\u671f\uff0c\u6709\u4e00\u4f4d\u5275\u8fa6\u4eba\u9762\u81e8\u4e00\u500b\u95dc\u9375\u6311\u6230\uff1a\u4ed6\u7684\u624b\u5de5\u9999\u6c1b\u54c1\u724c\u96d6\u7136\u54c1\u8cea\u5353\u8d8a\uff0c\u4f46\u92b7\u552e\u59cb\u7d42\u5e73\u5e73\u3002\u76f4\u5230\u67d0\u5929\uff0c\u4ed6\u767c\u73fe\u591a\u6578\u9867\u5ba2\u4f86\u81ea35\u81f345\u6b72\u3001\u6ce8\u91cd\u751f\u6d3b\u5100\u5f0f\u611f\u7684\u5973\u6027\u4e0a\u73ed\u65cf\u3002\u9019\u9805\u767c\u73fe\u6539\u8b8a\u4e86\u4e00\u5207\uff0c\u5f9e\u90a3\u6642\u8d77\uff0c\u4ed6\u4e0d\u518d\u5c07\u884c\u92b7\u9810\u7b97\u5e73\u5747\u5206\u914d\u65bc\u6240\u6709\u901a\u8def\uff0c\u800c\u662f\u96c6\u4e2d\u8cc7\u6e90\u8a34\u6c42\u6b64\u4e00\u7279\u5b9a\u6d88\u8cbb\u65cf\u7fa4\u7684\u9700\u6c42\u8207\u559c\u597d\uff0c\u92b7\u552e\u7ffb\u500d\u6210\u9577\uff0c\u4e5f\u8b93\u54c1\u724c\u627e\u5230\u81ea\u5df1\u7684\u5b9a\u4f4d\u3002\u9019\u4fbf\u662f\u7cbe\u6e96\u5b9a\u4f4d\u300c\u76ee\u6a19\u5ba2\u7fa4\u300d\u7684\u529b\u91cf\uff01<\/p>\n<\/div>\n<p style=\"font-weight: 400;\">\u6240\u8b02\u76ee\u6a19\u5ba2\u7fa4\uff0c\u662f\u6307\u54c1\u724c\u7522\u54c1\u6216\u670d\u52d9\u6700\u6709\u53ef\u80fd\u7522\u751f\u8cfc\u8cb7\u884c\u70ba\u7684\u6d88\u8cbb\u65cf\u7fa4\u3002\u5b83\u4e0d\u53ea\u662f\u4eba\u53e3\u7d71\u8a08\u5b78\u7684\u5206\u985e\uff08\u5e74\u9f61\u3001\u6027\u5225\u3001\u6536\u5165\uff09\uff0c\u66f4\u95dc\u9375\u7684\u662f\u9019\u4e9b\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u3001\u751f\u6d3b\u578b\u614b\u3001\u50f9\u503c\u89c0\u8207\u884c\u70ba\u7fd2\u6163\u3002\u54c1\u724c\u82e5\u80fd\u8207\u9019\u4e9b\u9867\u5ba2\u7522\u751f\u60c5\u611f\u4e0a\u7684\u300c\u5171\u9cf4\u300d\uff0c\u4fbf\u80fd\u5efa\u7acb\u66f4\u6df1\u5c64\u6b21\u7684\u4fe1\u4efb\u8207\u5fe0\u8aa0\u5ea6\uff0c\u9032\u800c\u8b93\u54c1\u724c\u5728\u9867\u5ba2\u5fc3\u4e2d\u5360\u64da\u7368\u7279\u4f4d\u7f6e\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/branding-vs-marketing\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u7b56\u7565<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u7684\u8996\u89d2\u4f86\u770b\uff0c<\/span>\u7cbe\u6e96\u638c\u63e1\u76ee\u6a19\u5ba2\u7fa4\u7684\u91cd\u8981\u6027\u9ad4\u73fe\u5728\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n<ol>\n<li><strong>\u964d\u4f4e\u884c\u92b7\u8cc7\u6e90\u6d6a\u8cbb\uff1a<\/strong>\u6e05\u695a\u77e5\u9053\u54c1\u724c\u8a72\u5c0d\u8ab0\u8aaa\u8a71\uff0c\u907f\u514d\u8cc7\u6e90\u7121\u6548\u6d41\u5931\u3002<\/li>\n<li><strong>\u63d0\u5347\u8a0a\u606f\u6e9d\u901a\u6548\u7387\uff1a<\/strong>\u9396\u5b9a\u6b63\u78ba\u53d7\u773e\uff0c\u8b93\u54c1\u724c\u8a9e\u8a00\u7522\u751f\u771f\u6b63\u7684\u5f71\u97ff\u529b\u3002<\/li>\n<li><strong>\u52a0\u901f\u7522\u54c1\u8207\u670d\u52d9\u512a\u5316\uff1a<\/strong>\u7406\u89e3\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u8207\u671f\u5f85\uff0c\u80fd\u7cbe\u6e96\u5c0e\u5165\u5275\u65b0\u8207\u6539\u9032\u65b9\u5411\u3002<\/li>\n<li><strong>\u5f37\u5316\u54c1\u724c\u5dee\u7570\u5316\u5b9a\u4f4d\uff1a<\/strong>\u5c08\u6ce8\u7279\u5b9a\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5efa\u7acb\u96e3\u4ee5\u53d6\u4ee3\u7684\u5e02\u5834\u8b58\u5225\u5ea6\u3002<\/li>\n<\/ol>\n<p>\u56e0\u6b64\uff0c\u76ee\u6a19\u5ba2\u7fa4\u7684\u8b58\u5225\u4e0d\u53ea\u662f\u884c\u92b7\u6230\u8853\u7684\u57fa\u790e\uff0c\u66f4\u662f\u54c1\u724c\u5b9a\u4f4d\u8207\u9577\u671f\u767c\u5c55\u7684\u6838\u5fc3\u652f\u67f1\uff0c\u5f71\u97ff\u54c1\u724c\u6574\u9ad4\u7684\u6e9d\u901a\u8a9e\u8a00\u3001\u7522\u54c1\u7b56\u7565\u8207\u54c1\u724c\u5f62\u8c61\u3002[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;846654&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_single_image media=&#8221;30272&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;183106&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;159859&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%ba%8c%e3%80%81%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e9%80%99%e6%a8%a3%e5%81%9a%e6%89%8d%e6%9c%89%e6%95%88%ef%bc%81%e6%8e%8c%e6%8f%a1%e4%ba%94%e5%a4%a7%e9%97%9c%e9%8d%b5%ef%bc%8c%e7%b2%be%e6%ba%96%e9%8e%96%e5%ae%9a%e4%bd%a0%e7%9a%84%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4\"><\/span><strong>\u4e8c\u3001<b>\u54c1\u724c\u5b9a\u4f4d\u9019\u6a23\u505a\u624d\u6709\u6548\uff01\u638c\u63e1\u4e94\u5927\u95dc\u9375\uff0c\u7cbe\u6e96\u9396\u5b9a\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p class=\"FirstParagraph\">\u8a31\u591a\u4f01\u696d\u521d\u59cb\u5e38\u8aa4\u4ee5\u70ba\u7522\u54c1\u9069\u5408\u6240\u6709\u4eba\uff0c\u537b\u56e0\u6b64\u5ffd\u7565\u4e86\u76ee\u6a19\u5ba2\u7fa4\u7684\u91cd\u8981\u6027\u3002<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/about-us\/branding\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u9867\u554f<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u7684\u89d2\u8272\uff0c<\/span>\u6b63\u662f\u5e6b\u52a9\u4f01\u696d\u900f\u904e\u7b56\u7565\u6027\u6b65\u9a5f\uff0c\u5f9e\u6a21\u7cca\u5e02\u5834\u4e2d\u627e\u51fa\u300c\u6700\u61c9\u8a72\u8aaa\u8a71\u7684\u5c0d\u8c61\u300d\uff0c\u9032\u800c\u5f62\u5851\u54c1\u724c\u5dee\u7570\u5316\u7684\u57fa\u790e\u3002<\/p>\n<\/div>\n<p>\u4ee5\u4e0b\u4e94\u9805\u95dc\u9375\u54c1\u724c\u6280\u80fd\uff0c\u662f\u5354\u52a9\u54c1\u724c\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u7684\u6838\u5fc3\u6d41\u7a0b\uff1a<\/p>\n<div><\/div>\n<div>\n<ol>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><a href=\"https:\/\/vetica-group.com\/tw\/tw\/market-positioning\/\"><span style=\"color: #3366ff;\">\u5e02\u5834\u5340\u9694\u5206\u6790<\/span><\/a>\uff08Market Segmentation\uff09<\/b><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\uff1a\u5c07\u5e02\u5834\u5207\u5206\u70ba\u5177\u4ee3\u8868\u6027\u7684\u5c0f\u7fa4\u9ad4\uff0c\u4f9d\u64da\u5fc3\u7406\u7279\u5fb5\u3001\u884c\u70ba\u6a21\u5f0f\u3001\u5730\u7406\u8207\u4eba\u53e3\u7d71\u8a08\u7279\u8cea\u7b49\u5efa\u69cb\u5206\u985e\u4f9d\u64da\u3002<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u9867\u5ba2\u9700\u6c42\u8abf\u7814\uff08Needs Research\uff09<\/b><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\uff1a\u900f\u904e\u6df1\u5ea6\u8a2a\u8ac7\u3001\u554f\u5377\u8207\u4f7f\u7528\u8005\u89c0\u5bdf\uff0c\u638c\u63e1\u6f5b\u5728\u5ba2\u7fa4\u7684\u9700\u6c42\u8f2a\u5ed3\u8207\u75db\u9ede\u3002<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><a href=\"https:\/\/vetica-group.com\/tw\/tw\/customer-journey-map\/\"><span style=\"color: #3366ff;\">\u9867\u5ba2\u65c5\u7a0b\u5730\u5716<\/span><\/a>\uff08Customer Journey Mapping\uff09<\/b><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\uff1a\u63cf\u7e6a\u5f9e\u8a8d\u77e5\u5230\u8f49\u63db\u7684\u63a5\u89f8\u6b77\u7a0b\uff0c\u8fa8\u8b58\u9867\u5ba2\u5728\u6bcf\u500b\u95dc\u9375\u54c1\u724c\u63a5\u89f8\u9ede\u7684\u6e9d\u901a\u6a5f\u6703\u3002<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u4eba\u7269\u8a8c\u8a2d\u5b9a\uff08Persona Building\uff09<\/b><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\uff1a\u5efa\u7acb\u5177\u8c61\u5316\u7684\u4ee3\u8868\u6027\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u8b93\u54c1\u724c\u5718\u968a\u80fd\u540c\u7406\u5176\u751f\u6d3b\u6a23\u614b\u8207\u6c7a\u7b56\u908f\u8f2f\u3002<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u54c1\u724c\u8a9e\u8a00\u8207\u8996\u89ba\u8abf\u6027\u5c0d\u4f4d\uff08Messaging &amp; Visual Alignment\uff09<\/b><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\uff1a\u6839\u64da\u76ee\u6a19\u5ba2\u7fa4\u7684\u8a9e\u8a00\u504f\u597d\u8207\u7f8e\u5b78\u50be\u5411\uff0c\u5efa\u69cb\u4e00\u81f4\u4e14\u5177\u8fa8\u8b58\u5ea6\u7684\u54c1\u724c\u6e9d\u901a\u98a8\u683c\u3002<\/span><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u9019\u4e94\u5927\u6280\u80fd\u4e26\u975e\u55ae\u4e00\u4f5c\u696d\uff0c\u800c\u662f\u54c1\u724c\u7b56\u7565\u4e2d\u76f8\u4e92\u9023\u52d5\u7684\u74b0\u7bc0\u3002\u552f\u6709\u5c07\u6bcf\u4e00\u74b0\u7bc0\u929c\u63a5\u5230\u4f4d\uff0c\u54c1\u724c\u65b9\u80fd\u7cbe\u6e96\u5c0d\u7126\u3001\u9032\u884c\u6709\u6548\u6e9d\u901a\uff0c\u771f\u6b63\u8207\u76ee\u6a19\u5ba2\u7fa4\u7522\u751f\u8a8d\u77e5\u8207\u60c5\u611f\u4e0a\u7684\u96d9\u91cd\u9023\u7d50\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u8207\u54c1\u724c\u50f9\u503c\u3002<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_single_image media=&#8221;30327&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;881892&#8243;][vc_single_image media=&#8221;30272&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;183106&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;172899&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;433002&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%89%e3%80%81%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e6%88%90%e5%8a%9f%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab%ef%bc%9a%e7%b5%90%e5%90%88%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e8%88%87%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d\"><\/span><strong>\u4e09\u3001\u76ee\u6a19\u5ba2\u7fa4\u6210\u529f\u6848\u4f8b\u5206\u4eab\uff1a\u7d50\u5408\u76ee\u6a19\u5ba2\u7fa4\u8207\u54c1\u724c\u5b9a\u4f4d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"%e6%a1%88%e4%be%8b%e4%b8%80%ef%bd%9ceped-%e9%86%ab%e7%99%be%e7%a7%91%e6%8a%80%ef%bc%88%e9%87%8d%e6%a7%8b%e7%9b%ae%e6%a8%99%e5%ae%a2%e7%be%a4%e5%be%8c%e7%9a%84%e5%93%81%e7%89%8c%e6%9e%b6%e6%a7%8b%e6%93%b4%e5%b1%95%ef%bc%89\"><\/span>\u6848\u4f8b\u4e00\uff5cEPED \u91ab\u767e\u79d1\u6280\uff08\u91cd\u69cb\u76ee\u6a19\u5ba2\u7fa4\u5f8c\u7684\u54c1\u724c\u67b6\u69cb\u64f4\u5c55\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div>\n<p class=\"FirstParagraph\">EPED \u91ab\u767e\u79d1\u6280\u662f\u7cbe\u6e96\u624b\u8853\u5c0e\u822a\u7cfb\u7d71\u8207\u667a\u6167\u91ab\u7642\u89e3\u6c7a\u65b9\u6848\u7684\u9818\u5c0e\u54c1\u724c\uff0c\u539f\u672c\u9577\u671f\u805a\u7126\u65bcB2B\u5e02\u5834\uff0c\u5c08\u6ce8\u65bc\u8166\u90e8\u795e\u7d93\u5916\u79d1\u8207\u7259\u79d1\u690d\u7259\u9818\u57df\u7684\u81e8\u5e8a\u61c9\u7528\uff0c\u54c1\u724c\u904e\u53bb\u7684\u6e9d\u901a\u8a9e\u8a00\u8207\u5f62\u8c61\uff0c\u4e3b\u8981\u9762\u5411\u91ab\u7642\u5c08\u696d\u4eba\u58eb\uff0c\u5f37\u8abf\u6280\u8853\u529f\u80fd\u8207\u8a2d\u5099\u6548\u80fd\u3002<\/p>\n<p>\u7136\u800c\uff0c\u96a8\u8457\u5e02\u5834\u9010\u6f38\u570b\u969b\u5316\u3001\u7522\u54c1\u7dda\u64f4\u5c55\u8207\u591a\u5143\u5316\u7684\u61c9\u7528\u5834\u666f\uff0cEPED \u958b\u59cb\u9762\u81e8\u672a\u7d93\u758f\u7406\u7684\u54c1\u724c\u67b6\u69cb\uff0c\u800c\u5c0e\u81f4\u7522\u54c1\u7dda\u6df7\u4e82\uff0c\u7121\u6cd5\u6709\u6548\u5c0d\u61c9\u4e0d\u540c\u91ab\u7642\u65cf\u7fa4\u9700\u6c42\u7684\u6311\u6230\u3002\u904e\u53bb\u6c92\u6709\u5340\u5206\u300c\u91ab\u7642Medical\u300d\u8207\u300c\u690d\u7259Dental\u300d\u7684\u300c\u591a\u7522\u54c1\u7dda\u6df7\u5408\u91ab\u7642\u300d\u76ee\u6a19\u5ba2\u7fa4\u5b9a\u7fa9\uff0c\u6240\u4ee5\u96e3\u4ee5\u652f\u6490\u4f01\u696d\u9081\u5411\u5168\u7403\u5e02\u5834\u8207\u8de8\u4e8b\u696d\u7fa4\u767c\u5c55\u7684\u54c1\u724c\u9858\u666f\u3002<\/p>\n<p>\u54c1\u724c\u9867\u554f\u5718\u968a\u4ecb\u5165\u5f8c\uff0c\u9996\u5148\u5354\u52a9 EPED \u91cd\u65b0\u76e4\u9ede\u5176\u54c1\u724c\u50f9\u503c\u8207\u4f7f\u7528\u8005\u5206\u5c64\u67b6\u69cb\uff0c\u660e\u78ba\u91d0\u6e05\u5404\u696d\u52d9\u9818\u57df\u4e2d\u4e0d\u540c\u76ee\u6a19\u5ba2\u7fa4\u7684\u4f7f\u7528\u60c5\u5883\u3001\u7522\u54c1\u9700\u6c42\u8207\u6c7a\u7b56\u8003\u91cf\u3002<span style=\"font-weight: 400;\">\u900f\u904e\u5de5\u4f5c\u574a\u8207<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/brand-competitor\/\"><span style=\"font-weight: 400;\">\u7af6\u54c1\u5206\u6790<\/span><\/a><\/span><span style=\"font-weight: 400;\">\uff0c<\/span>\u5c07\u539f\u5148\u6a21\u7cca\u7684B2B\u5e02\u5834\uff0c\u5340\u9694\u70ba\u5169\u5927\u6e05\u6670\u7684\u5229\u57fa\u5e02\u5834\uff1a\u5305\u542b\u300c\u91ab\u7642Medical\u300d\u81e8\u5e8a\u5c0e\u5411\u7684\u624b\u8853\u91ab\u5e2b\u7fa4\u3001\u6280\u8853\u5c0e\u5411\u7684\u901a\u8def\u5925\u4f34\uff0c\u4ee5\u53ca\u7522\u54c1\u61c9\u7528\u5ef6\u4f38\u7684\u300c\u690d\u7259Dental\u300d\u7259\u79d1\u690d\u7259\u8a3a\u6240\u3001\u6559\u5b78\u5c0e\u5411\u7684\u91ab\u5b78\u9662\u3002<\/p>\n<p>\u5728\u78ba\u7acb\u9019\u4e9b\u5dee\u7570\u5316\u76ee\u6a19\u5ba2\u7fa4\u4e4b\u5f8c\uff0c\u54c1\u724c\u9867\u554f\u9032\u4e00\u6b65\u5f15\u5c0e EPED \u5efa\u69cb\u96c6\u5718\u5f0f\u54c1\u724c\u67b6\u69cb\u85cd\u5716\uff1a\u4ee5 EPED \u70ba\u4f01\u696d\u6bcd\u54c1\u724c\uff0c\u5e95\u4e0b\u5206\u8a2d Medical\uff08\u5fae\u5275\u5c0e\u822a\u624b\u8853\u4e8b\u696d\uff09\u8207 Dental\uff08\u690d\u7259\u5c0e\u822a\u4e8b\u696d\uff09\u5169\u5927\u54c1\u724c\u8ef8\u7dda\uff0c\u5206\u5225\u5c0d\u61c9\u5404\u81ea\u7684\u76ee\u6a19\u5ba2\u7fa4\u8207\u61c9\u7528\u5834\u57df\uff0c\u4e26\u900f\u904e\u4e00\u81f4\u7684\u54c1\u724c\u8b58\u5225\u7cfb\u7d71\u7dad\u6301\u54c1\u724c\u5ef6\u4f38\u7684\u6574\u9ad4\u611f\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u6642\uff0c\u54c1\u724c\u9867\u554f\u5354\u52a9\u6574\u5408<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/brand-naming-principles\/\"><span style=\"font-weight: 400;\">\u7522\u54c1\u547d\u540d\u7b56\u7565<\/span><\/a><\/span>\uff08\u5982\uff1aRETINA, IRIS, SIMEX\uff09\uff0c\u4e26\u767c\u5c55\u5c0d\u61c9\u7684\u8996\u89ba\u8a9e\u8a00\u3001\u7522\u54c1\u5f62\u8c61\u5716\u5eab\u8207\u6e9d\u901a\u67b6\u69cb\uff0c\u4f7f\u54c1\u724c\u53ef\u5728\u5c55\u5834\u3001\u5b98\u7db2\u3001\u884c\u92b7\u7d20\u6750\u4e2d\u9748\u6d3b\u5207\u63db\u4e0d\u540c\u5834\u666f\u8207\u65cf\u7fa4\u6e9d\u901a\uff0c\u537b\u4ecd\u7dad\u6301\u9ad8\u5ea6\u54c1\u724c\u4e00\u81f4\u6027\u3002<\/p>\n<p class=\"FirstParagraph\">\u91cd\u69cb\u5f8c\u7684EPED\u54c1\u724c\uff0c\u4e0d\u518d\u50c5\u6b62\u65bc\u300c\u6280\u8853\u7522\u54c1\u5546\u300d\uff0c\u800c\u6210\u70ba\u300c\u63a8\u52d5\u91ab\u7642\u4fe1\u8cf4\u8207\u91ab\u5b78\u6559\u80b2\u9032\u5316\u300d\u7684\u570b\u969b\u54c1\u724c\u3002\u54c1\u724c\u80fd\u5920\u5728\u4e0d\u540c\u76ee\u6a19\u5e02\u5834\u4e2d\u9032\u884c\u5dee\u7570\u5316\u6e9d\u901a\uff0c\u537b\u53c8\u540c\u6642\u653e\u5927\u6bcd\u54c1\u724c\u7684\u6838\u5fc3\u50f9\u503c\u3002\u9019\u7a2e\u300c\u805a\u7126\u76ee\u6a19\u5ba2\u7fa4\u300d\u8207\u300c\u64f4\u5c55\u54c1\u724c\u80fd\u91cf\u300d\u7684\u96d9\u8ecc\u904b\u4f5c\u6a21\u5f0f\uff0c\u6b63\u662f\u54c1\u724c\u9867\u554f\u5728\u7b56\u7565\u5c0e\u5165\u4e2d\u7684\u95dc\u9375\u6210\u679c\uff0c\u4e5f\u8b93EPED\u5728\u5168\u7403\u667a\u6167\u91ab\u7642\u5e02\u5834\u4e2d\u7ad9\u7a69\u8173\u6b65\u3002<\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/portfolio\/eped\/\">EPED\u6848\u4f8b\u9023\u7d50<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.epedmed.com\/\">EPED \u5b98\u7db2\u9023\u7d50 \u2013 Medical<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.epeddent.com\/\">EPED \u5b98\u7db2\u9023\u7d50 \u2013 Dental<\/a><\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_single_image media=&#8221;30338&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;104868&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;397244&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"%e6%a1%88%e4%be%8b%e4%ba%8c%ef%bd%9c%e6%98%9f%e5%b7%b4%e5%85%8b-starbucks%ef%bc%88b2c%e6%b0%91%e7%94%9f%e6%b6%88%e8%b2%bb%e5%b8%82%e5%a0%b4%ef%bc%89\"><\/span><span style=\"font-family: -apple-system, 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