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>\u4e00\u3001\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff1f\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u6210\u529f\u95dc\u9375\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#%e4%ba%8c%e3%80%81%e8%a3%bd%e4%bd%9c%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%9a%84%e6%96%b9%e6%b3%95%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e4%ba%94%e5%a4%a7%e6%ad%a5%e9%a9%9f%e5%ae%8c%e6%95%b4%e8%a7%a3%e6%9e%90\" >\u4e8c\u3001\u88fd\u4f5c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u65b9\u6cd5\uff1a\u9867\u5ba2\u65c5\u7a0b\u4e94\u5927\u6b65\u9a5f\u5b8c\u6574\u89e3\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#%e4%b8%89%e3%80%81%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e5%93%81%e7%89%8c%e7%af%84%e4%be%8b\" >\u4e09\u3001\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u54c1\u724c\u7bc4\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#%e5%9b%9b%e3%80%81%e6%89%93%e9%80%a0%e5%93%81%e7%89%8c%e5%bf%a0%e8%aa%a0%e5%ba%a6%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e7%9a%84%e8%b5%b7%e9%bb%9e%e5%be%9e%e9%ab%94%e9%a9%97%e6%bb%bf%e6%84%8f%e5%ba%a6%e9%96%8b%e5%a7%8b\" >\u56db\u3001\u6253\u9020\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff1a\u9867\u5ba2\u65c5\u7a0b\u7684\u8d77\u9ede\u5f9e\u9ad4\u9a57\u6eff\u610f\u5ea6\u958b\u59cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#%e4%ba%94%e3%80%81%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e5%b8%b8%e8%a6%8bq-a%e5%95%8f%e9%a1%8c%e4%b8%80%e8%a6%bd\" >\u4e94\u3001\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5e38\u898bQ&amp;A\u554f\u984c\u4e00\u89bd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#q1%ef%bc%9a%e4%bb%80%e9%ba%bc%e6%98%af%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%ef%bc%9f\" >Q1\uff1a\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#q2%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%9a%84%e6%88%90%e5%8a%9f%e9%97%9c%e9%8d%b5%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f\" >Q2\uff1a\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u6210\u529f\u95dc\u9375\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#q3%ef%bc%9a%e8%a3%bd%e4%bd%9c%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%9a%84%e6%96%b9%e6%b3%95%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f\" >Q3\uff1a\u88fd\u4f5c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u65b9\u6cd5\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#q4%ef%bc%9a%e6%9c%89%e6%b2%92%e6%9c%89%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%af%84%e4%be%8b%e5%8f%af%e4%bb%a5%e5%8f%83%e8%80%83%ef%bc%9f\" >Q4\uff1a\u6709\u6c92\u6709\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7bc4\u4f8b\u53ef\u4ee5\u53c3\u8003\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vetica-group.com\/tw\/customer-journey-map\/#q5%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e5%a6%82%e4%bd%95%e5%b9%ab%e5%8a%a9%e6%89%93%e9%80%a0%e5%93%81%e7%89%8c%e5%bf%a0%e8%aa%a0%e5%ba%a6%ef%bc%9f\" >Q5\uff1a\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5982\u4f55\u5e6b\u52a9\u6253\u9020\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;101790&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u64b0\u6587\uff1aJillian Cheng<br \/>\n\u88fd\u5716\uff1aVetica Taipei[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;199832&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;198875&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">\u5728\u591a\u5143\u5316\u7684\u6d88\u8cbb\u74b0\u5883\u4e2d\uff0c\u9867\u5ba2\u7684\u8cfc\u7269\u884c\u70ba\u8207\u6c7a\u7b56\u6b77\u7a0b\u5df2\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\u4e14\u5206\u6563\u3002\u9762\u5c0d\u6578\u4f4d\u8207\u5be6\u9ad4\u901a\u8def\u4e26\u884c\u7684\u5e02\u5834\u73fe\u6cc1\uff0c\u4f01\u696d\u82e5\u60f3\u812b\u7a4e\u800c\u51fa\uff0c\u9664\u4e86<\/span><span style=\"font-weight: 400;\">\u9700\u8981<\/span><span style=\"font-weight: 400;\">\u627e\u5230\u7368\u7279\u7684\u5e02\u5834\u5b9a\u4f4d\uff0c\u66f4\u5fc5\u9808\u6df1\u5165\u638c\u63e1\u9867\u5ba2\u5728\u4e0d\u540c\u63a5\u89f8\u9ede\u7684\u884c\u70ba\u8207\u611f\u53d7\uff0c\u4e26\u900f\u904e\u7cbe\u6e96\u7684\u54c1\u724c\u9ad4\u9a57\u8a2d\u8a08\uff0c\u5c07\u6bcf\u4e00\u500b\u4e92\u52d5\u8f49\u5316\u70ba\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\u8207\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u5951\u6a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff08Customer Journey Map\uff09\u6b63\u662f\u5354\u52a9\u54c1\u724c\u5168\u76e4\u63cf\u7e6a\u9867\u5ba2\u4e92\u52d5\u8ecc\u8de1\u3001\u627e\u51fa\u6700\u4f73\u512a\u5316\u7b56\u7565\u7684\u95dc\u9375\u5de5\u5177\uff0c\u5c0d\u4f01\u696d\u800c\u8a00\uff0c\u5584\u7528\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff0c\u4e0d\u50c5\u80fd\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\uff0c\u4e5f\u80fd\u978f\u56fa\u54c1\u724c\u5728\u5e02\u5834\u4e2d\u7684\u9577\u671f\u512a\u52e2\u3002<\/span>[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;846654&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;114214&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%80%e3%80%81%e4%bb%80%e9%ba%bc%e6%98%af%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%ef%bc%9f%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%9a%84%e6%88%90%e5%8a%9f%e9%97%9c%e9%8d%b5%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f\"><\/span><strong>\u4e00\u3001\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff1f\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u6210\u529f\u95dc\u9375\u6709\u54ea\u4e9b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u662f\u4ee5\u53ef\u8996\u5316\u7684\u65b9\u5f0f\uff0c\u8a18\u9304\u9867\u5ba2\u5f9e\u521d\u6b21\u63a5\u89f8\u54c1\u724c\u5230\u6210\u70ba\u5fe0\u5be6\u9867\u5ba2\u7684\u5b8c\u6574\u904e\u7a0b\uff0c\u4e0d\u50c5\u5c55\u73fe\u9867\u5ba2\u7684\u884c\u70ba\u6b65\u9a5f\uff08What Customers Do\uff09\uff0c\u4e5f\u5448\u73fe\u5176\u5728\u4e0d\u540c\u968e\u6bb5\u7684\u60c5\u611f\u8207\u611f\u53d7\uff08How Customers Feel\uff09\u3002<\/p>\n<p class=\"FirstParagraph\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u91cd\u8981\u6027\u5728\u65bc\uff1a\u80fd\u8b93\u4f01\u696d\u7cbe\u6e96\u5c0d\u9f4a\u300c<\/span><span style=\"font-weight: 400;\">\u76ee\u6a19\u5ba2\u7fa4<\/span><span style=\"font-weight: 400;\">\u300d\u7684\u9700\u6c42\u8207\u671f\u671b\uff0c\u4e26\u85c9\u6b64\u512a\u5316\u6bcf\u4e00\u500b\u9867\u5ba2\u63a5\u89f8\u9ede\uff0c\u5851\u9020\u6df1\u523b\u7684\u54c1\u724c\u5370\u8c61\u8207\u5dee\u7570\u5316\u50f9\u503c\u3002\u7576\u54c1\u724c\u80fd\u5728\u300c\u95dc\u9375\u6642\u523b\u300d\uff08Moment of Truth\uff09\u8d85\u8d8a\u9867\u5ba2\u671f\u671b\uff0c\u5c31\u80fd\u9010\u6b65\u7d2f\u7a4d\u4fe1\u4efb\u8207\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<\/div>\n<p><strong>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u6210\u529f\u95dc\u9375\uff1a<\/strong><\/p>\n<div><\/div>\n<div>\n<ol>\n<li><strong>\u6df1\u5165\u7406\u89e3\u76ee\u6a19\u5ba2\u7fa4\uff1a<\/strong>\u5305\u62ec\u4eba\u53e3\u7279\u5fb5\u3001\u884c\u70ba\u6a21\u5f0f\u3001\u50f9\u503c\u89c0\u8207\u60c5\u611f\u9700\u6c42\u3002<\/li>\n<li><strong>\u5168\u901a\u8def\u9ad4\u9a57\u4e00\u81f4\uff1a<\/strong>\u78ba\u4fdd\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u54c1\u724c\u9ad4\u9a57\u7121\u7e2b\u929c\u63a5\u3002<\/li>\n<li><strong>\u8a2d\u8a08\u9ad4\u9a57\u8a0a\u865f\uff1a<\/strong>\u5f9e\u529f\u80fd\u3001\u611f\u5b98\u8207\u4eba\u969b\u4e92\u52d5\u4e09\u65b9\u9762\u512a\u5316\u9ad4\u9a57\u3002<\/li>\n<li><strong>\u6301\u7e8c\u8fed\u4ee3\u512a\u5316\uff1a<\/strong>\u4f9d\u64da\u6578\u64da\u8207\u56de\u994b\u5b9a\u671f\u6aa2\u8996\u4e26\u6539\u5584\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u4e0d\u50c5\u662f\u8996\u89ba\u5316\u7684\u54c1\u724c\u7a3d\u6838\u5de5\u5177\uff0c\u66f4\u662f\u6574\u5408\u9867\u5ba2\u9700\u6c42\u8207\u54c1\u724c\u50f9\u503c\u7684\u7b56\u7565\u85cd\u5716\uff0c\u80fd\u6709\u6548\u9a45\u52d5\u9867\u5ba2\u9ad4\u9a57\u5347\u7d1a\uff0c\u6700\u7d42\u63d0\u5347\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;172899&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;242106&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%ba%8c%e3%80%81%e8%a3%bd%e4%bd%9c%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%9a%84%e6%96%b9%e6%b3%95%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e4%ba%94%e5%a4%a7%e6%ad%a5%e9%a9%9f%e5%ae%8c%e6%95%b4%e8%a7%a3%e6%9e%90\"><\/span><strong>\u4e8c\u3001\u88fd\u4f5c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u65b9\u6cd5\uff1a\u9867\u5ba2\u65c5\u7a0b\u4e94\u5927\u6b65\u9a5f\u5b8c\u6574\u89e3\u6790<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u745e\u81f4\u54c1\u724c\u9867\u554f\u5354\u52a9\u4f01\u696d\u88fd\u4f5c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u6642\uff0c\u6703\u63a1\u7528\u570b\u969b\u6a19\u6e96\u7684\u4e94\u5927\u6b65\u9a5f\u65b9\u6cd5\uff1a<\/p>\n<div><\/div>\n<div>\n<ol>\n<li><strong>\u5275\u9020\u9810\u8a2d\u7684\u9867\u5ba2\u65c5\u7a0b<\/strong>\uff08Creating Hypothetical Customer Journey\uff09\uff1a\u5229\u7528\u5167\u90e8\u77e5\u8b58\u8207\u65e2\u6709\u6578\u64da\uff0c\u91dd\u5c0d\u7279\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u5efa\u7acb\u521d\u6b65\u7684\u884c\u70ba\u8def\u5f91\u8207\u4f7f\u7528\u60c5\u5883\u3002<\/li>\n<li><strong>\u8490\u96c6\u9867\u5ba2\u8cc7\u6599<\/strong>\uff08Collecting Customer Data\uff09\uff1a\u900f\u904e\u8a2a\u8ac7\u3001\u7126\u9ede\u5718\u9ad4\u3001\u89c0\u5bdf\u7b49\u65b9\u5f0f\uff0c\u9a57\u8b49\u4e26\u88dc\u5145\u9810\u8a2d\u65c5\u7a0b\u7684\u5047\u8a2d\uff0c\u4e26\u5efa\u7acbPersona\u4eba\u7269\u8a8c\u3002<\/li>\n<li><strong>\u5b9a\u7fa9\u884c\u52d5\u8207\u512a\u5148\u9806\u5e8f<\/strong>\uff08Defining Action &amp; Prioritising\uff09\uff1a\u7d50\u5408\u9867\u5ba2\u6d1e\u5bdf\u3001\u54c1\u724c\u8207\u5546\u696d\u76ee\u6a19\uff0c\u5236\u5b9a\u884c\u52d5\u8a08\u5283\u4e26\u6392\u5e8f\u57f7\u884c\u5148\u5f8c\u3002<\/li>\n<li><strong>\u767c\u5c55\u672a\u4f86\u9867\u5ba2\u65c5\u7a0b<\/strong>\uff08Developing Future Customer Journey\uff09\uff1a\u5c07\u512a\u5316\u5f8c\u7684\u63a5\u89f8\u9ede\u8207\u9ad4\u9a57\u8a0a\u865f\u6574\u5408\uff0c\u4e26\u4ee5\u60c5\u611f\u66f2\u7dda\u53ef\u8996\u5316\u5448\u73fe\u3002<\/li>\n<li><strong>\u6574\u5408\u672a\u4f86\u9867\u5ba2\u65c5\u7a0b<\/strong>\uff08Organising the Future Customer Journey\uff09\uff1a\u9023\u7d50\u4f01\u696d\u5167\u90e8\u524d\u53f0\u8207\u5f8c\u53f0\u6d41\u7a0b\uff0c\u88fd\u4f5c\u670d\u52d9\u85cd\u5716\uff08Service Blueprint\uff09\uff0c\u78ba\u4fdd\u4ea4\u4ed8\u4e00\u81f4\u7684\u54c1\u724c\u9ad4\u9a57\u3002<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u9019\u4e94\u5927\u6b65\u9a5f\uff0c\u4f01\u696d\u4e0d\u50c5\u80fd\u7cfb\u7d71\u5316\u5730\u627e\u51fa\u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u7684\u95dc\u9375\u63a5\u89f8\u9ede\uff0c\u66f4\u80fd\u5236\u5b9a\u5177\u9ad4\u53ef\u884c\u7684\u9867\u5ba2\u9ad4\u9a57\u8a2d\u8a08\u512a\u5316\u65b9\u6848\uff0c\u5c07\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u8f49\u5316\u70ba\u53ef\u5be6\u8e10\u7684\u9867\u5ba2\u9ad4\u9a57\u8a2d\u8a08\uff0c\u4e26\u843d\u5be6\u5230\u5be6\u969b\u71df\u904b\u4e2d\uff0c\u6301\u7e8c\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\u8207\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_single_image media=&#8221;30635&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;143291&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;332928&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;155768&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%89%e3%80%81%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e5%93%81%e7%89%8c%e7%af%84%e4%be%8b\"><\/span><b>\u4e09\u3001\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u54c1\u724c\u7bc4\u4f8b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5Koralle\u885b\u6d74\u8a2d\u5099\u54c1\u724c\u70ba\u4f8b\uff0c\u745e\u81f4\u54c1\u724c\u9867\u554f\u4f9d\u64da\u5176\u76ee\u6a19\u5ba2\u7fa4\u8a2d\u8a08\u4e86\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff1a<\/p>\n<div><\/div>\n<div>\n<ul>\n<li><strong>\u968e\u6bb5\u5283\u5206<\/strong>\uff1a\u552e\u524d\uff08\u8a8d\u77e5\u3001\u8490\u96c6\u8cc7\u8a0a\u3001\u8a55\u4f30\uff09\u3001\u92b7\u552e\u4e2d\uff08\u5b8c\u6210\u8cfc\u8cb7\uff09\u3001\u552e\u5f8c\uff08\u4f7f\u7528\u3001\u5c0b\u6c42\u5354\u52a9\u3001\u8b8a\u66f4\u3001\u63a8\u5ee3\uff09\u3002<\/li>\n<li><strong>\u884c\u52d5\u8207\u63a5\u89f8\u9ede<\/strong>\uff1a\u5f9e\u7dda\u4e0a\u641c\u5c0b\u3001\u5b98\u7db2\u3001\u793e\u7fa4\u4e92\u52d5\uff0c\u5230\u9580\u5e02\u9ad4\u9a57\u8207\u5ba2\u670d\u652f\u63f4\u3002<\/li>\n<li><strong>\u9ad4\u9a57\u8a0a\u865f<\/strong>\uff1a\u5305\u542b\u7db2\u7ad9\u6613\u7528\u6027\uff08\u529f\u80fd\uff09\u3001\u9580\u5e02\u9673\u5217\u8207\u5305\u88dd\u8a2d\u8a08\uff08\u611f\u5b98\uff09\u3001\u54e1\u5de5\u670d\u52d9\u614b\u5ea6\uff08\u4eba\u969b\uff09\u3002<\/li>\n<\/ul>\n<\/div>\n<p><strong>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5c0d\u4f01\u696d\u4e3b\u7684\u50f9\u503c<\/strong>\uff1a<\/p>\n<div>\n<ol>\n<li>\u638c\u63e1\u5404\u968e\u6bb5\u7684\u9867\u5ba2\u9700\u6c42\u8207\u60c5\u611f\u53cd\u61c9\u3002<\/li>\n<li>\u5c07\u8cc7\u6e90\u96c6\u4e2d\u65bc\u5f71\u97ff\u6700\u5927\u7684\u63a5\u89f8\u9ede\u3002<\/li>\n<li>\u6301\u7e8c\u8ffd\u8e64\u4e26\u512a\u5316\u9867\u5ba2\u6eff\u610f\u5ea6\u3002<\/li>\n<li>\u78ba\u4fdd\u54c1\u724c\u5f62\u8c61\u8207\u9867\u5ba2\u8a8d\u77e5\u4e00\u81f4\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.vetica-group.com\/tw\/brand-design-steps\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u8a2d\u8a08\u6d41\u7a0b\u6280\u5de7\u8207\u6848\u4f8b\uff0c7\u5927\u95dc\u9375\u6559\u4f60\u5f9e\u96f6\u958b\u59cb\u5efa\u7acb\u54c1\u724c\u8b58\u5225<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.koralle.ch\/shop\/de\/\">Koralle \u5b98\u7db2\u9023\u7d50<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_single_image media=&#8221;30638&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;478897&#8243;][vc_single_image media=&#8221;30641&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;165811&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;332928&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;549943&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%9b%9b%e3%80%81%e6%89%93%e9%80%a0%e5%93%81%e7%89%8c%e5%bf%a0%e8%aa%a0%e5%ba%a6%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e7%9a%84%e8%b5%b7%e9%bb%9e%e5%be%9e%e9%ab%94%e9%a9%97%e6%bb%bf%e6%84%8f%e5%ba%a6%e9%96%8b%e5%a7%8b\"><\/span><b>\u56db\u3001\u6253\u9020\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff1a\u9867\u5ba2\u65c5\u7a0b\u7684\u8d77\u9ede\u5f9e\u9ad4\u9a57\u6eff\u610f\u5ea6\u958b\u59cb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u57fa\u790e\u662f\u9577\u671f\u7d2f\u7a4d\u7684\u9867\u5ba2\u6eff\u610f\u5ea6\u3002<strong>\u9867\u5ba2\u65c5\u7a0b<\/strong>\u95dc\u6ce8\u7684\u662f\u300c\u9867\u5ba2\u505a\u4e86\u4ec0\u9ebc\u300d\uff08\u884c\u70ba\u6b65\u9a5f\uff09\uff0c\u800c<strong>\u9867\u5ba2\u9ad4\u9a57<\/strong>\u5247\u8457\u91cd\u65bc\u300c\u9867\u5ba2\u600e\u9ebc\u611f\u89ba\u300d\uff08\u60c5\u611f\u53cd\u61c9\u3001\u50f9\u503c\u611f\u53d7\uff09\uff0c\u5169\u8005\u76f8\u8f14\u76f8\u6210\u3002<\/p>\n<p><strong>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u54c1\u724c\u50f9\u503c\uff1a<\/strong><\/p>\n<div>\n<ol>\n<li>\u5728\u4e0d\u540c\u63a5\u89f8\u9ede\u50b3\u905e\u4e00\u81f4\u7684\u54c1\u724c\u50f9\u503c\u3002<\/li>\n<li>\u805a\u7126\u95dc\u9375\u6642\u523b\uff0c\u5efa\u7acb\u60c5\u611f\u5dee\u7570\u5316\u3002<\/li>\n<li>\u70ba\u5e02\u5834\u5b9a\u4f4d\u8207\u8cc7\u6e90\u5206\u914d\u63d0\u4f9b\u6c7a\u7b56\u4f9d\u64da\u3002<\/li>\n<\/ol>\n<\/div>\n<p>[\/vc_column_text][vc_single_image media=&#8221;30644&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;698877&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;787489&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u826f\u597d\u7684\u9867\u5ba2\u9ad4\u9a57\u80fd\u9a57\u8b49\u4e26\u5f37\u5316<\/span><a href=\"https:\/\/www.vetica-group.com\/tw\/market-positioning\/\"><span style=\"font-weight: 400;\">\u5e02\u5834\u5b9a\u4f4d<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5f62\u6210\u54c1\u724c\u8a8d\u77e5\u8207\u5fe0\u8aa0\u5ea6\u7684\u6b63\u5411\u5faa\u74b0\u3002\u5e02\u5834\u5b9a\u4f4d\u78ba\u7acb\u4e86\u54c1\u724c\u5728\u7af6\u722d\u74b0\u5883\u4e2d\u7684\u7368\u7279\u89d2\u8272\u8207\u50f9\u503c\u4e3b\u5f35\uff0c\u800c\u9867\u5ba2\u65c5\u7a0b\u8207\u9867\u5ba2\u9ad4\u9a57\u5247\u8ca0\u8cac\u5c07\u9019\u4e00\u5b9a\u4f4d\u8f49\u5316\u70ba\u5be6\u969b\u7684\u4e92\u52d5\u8207\u611f\u53d7\u3002\u7576\u5e02\u5834\u5b9a\u4f4d\u6e05\u6670\u6642\uff0c\u9867\u5ba2\u65c5\u7a0b\u7684\u8a2d\u8a08\u6703\u66f4\u6709\u65b9\u5411\u6027\uff0c\u80fd\u5728\u6bcf\u4e00\u54c1\u724c\u63a5\u89f8\u9ede\u50b3\u905e\u4e00\u81f4\u7684\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.vetica-group.com\/tw\/customer-behavior-analysis\/\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\u653b\u7565\uff1a3\u6280\u5de7\u5256\u6790\u9867\u5ba2\u5fc3\u7406\uff0c\u63d0\u5347\u56de\u6d41\u7387\u8207\u5fe0\u8aa0\u5ea6<\/span><\/a>[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;717624&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>\u9867\u5ba2\u65c5\u7a0b\u5730\u5716 vs.<\/strong><strong>\u00a0<\/strong><strong>\u5e02\u5834\u5b9a\u4f4d\u6bd4\u8f03\u8868<\/strong>[\/vc_column_text][vc_single_image media=&#8221;30666&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;798584&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;168439&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%ba%94%e3%80%81%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e5%b8%b8%e8%a6%8bq-a%e5%95%8f%e9%a1%8c%e4%b8%80%e8%a6%bd\"><\/span><b>\u4e94\u3001\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5e38\u898bQ&amp;A\u554f\u984c\u4e00\u89bd<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"q1%ef%bc%9a%e4%bb%80%e9%ba%bc%e6%98%af%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%ef%bc%9f\"><\/span><b>Q1\uff1a\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u662f\u4e00\u7a2e\u8996\u89ba\u5316\u5de5\u5177\uff0c\u7528\u4f86\u63cf\u7e6a\u9867\u5ba2\u5f9e\u521d\u6b21\u63a5\u89f8\u54c1\u724c\u5230\u6210\u70ba\u5fe0\u5be6\u5ba2\u6236\u7684\u5b8c\u6574\u904e\u7a0b\u3002\u5b83\u4e0d\u50c5\u8a18\u9304\u9867\u5ba2\u884c\u70ba\uff0c\u4e5f\u63ed\u793a\u5176\u60c5\u611f\u8207\u9700\u6c42\uff0c\u5e6b\u52a9\u54c1\u724c\u8a2d\u8a08\u66f4\u7b26\u5408\u671f\u671b\u7684\u9ad4\u9a57\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"q2%ef%bc%9a%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e5%9c%b0%e5%9c%96%e7%9a%84%e6%88%90%e5%8a%9f%e9%97%9c%e9%8d%b5%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f\"><\/span><b>Q2\uff1a\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u6210\u529f\u95dc\u9375\u6709\u54ea\u4e9b\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5fc5\u9808\u5305\u542b\u56db\u500b\u8981\u7d20\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6df1\u5165\u7406\u89e3\u76ee\u6a19\u5ba2\u7fa4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5168\u901a\u8def\u9ad4\u9a57\u4e00\u81f4\u6027<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a2d\u8a08\u9ad4\u9a57\u8a0a\u865f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6301\u7e8c\u512a\u5316<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" 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