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\u7279\u65af\u62c9\uff08\u88fd\u9020\u696d\uff1a\u5168\u7403\u5e02\u5834\u4f48\u5c40\u7b56\u7565\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vetica-group.com\/tw\/stp\/#%e5%9c%8b%e5%85%a7%e6%a1%88%e4%be%8b%ef%bc%9a%e6%98%8e%e5%9f%ba%e6%9d%90%e6%96%99xpore-%e7%92%b0%e4%bf%9d%e6%a9%9f%e8%83%bd%e9%80%8f%e6%b0%a3%e5%b8%83%e6%96%99%e5%93%81%e7%89%8c%ef%bc%88%e7%94%9f%e6%8a%80%e6%a5%ad%ef%bc%9a%e5%93%81%e7%89%8c%e8%bd%89%e5%9e%8b%ef%bc%89\" >\u570b\u5167\u6848\u4f8b\uff1a\u660e\u57fa\u6750\u6599Xpore \u74b0\u4fdd\u6a5f\u80fd\u900f\u6c23\u5e03\u6599\u54c1\u724c\uff08\u751f\u6280\u696d\uff1a\u54c1\u724c\u8f49\u578b\uff09<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;101790&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u64b0\u6587\uff1aJillian Cheng<br \/>\n\u88fd\u5716\uff1aVetica Taipei[\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;199832&#8243; text_color_type=&#8221;uncode-palette&#8221;][\/vc_column_text][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;132193&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u5728\u884c\u92b7\u8207\u54c1\u724c\u7d93\u71df\u4e2d\uff0c\u627e\u5230\u6b63\u78ba\u7684\u76ee\u6a19\u5ba2\u7fa4\u8207\u5e02\u5834\u5b9a\u4f4d\uff0c\u662f\u6240\u6709\u6210\u529f\u7b56\u7565\u7684\u6838\u5fc3\u3002\u800cSTP\u6a21\u578b\uff08Segmentation\u5e02\u5834\u5340\u9694\u3001Targeting\u76ee\u6a19\u5e02\u5834\u9078\u64c7\u3001Positioning\u5e02\u5834\u5b9a\u4f4d\uff09\u6b63\u662f\u5354\u52a9\u4f01\u696d\u7cbe\u6e96\u638c\u63e1\u9867\u5ba2\u9700\u6c42\u7684\u9ec3\u91d1\u6cd5\u5247\u3002\u900f\u904eSTP\uff0c\u54c1\u724c\u80fd\u6709\u6548\u6574\u5408\u8cc7\u6e90\uff0c\u907f\u958b\u7121\u6548\u884c\u92b7\uff0c\u4e26\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7a81\u986f\u5dee\u7570\u5316\u512a\u52e2\uff0c\u6700\u7d42\u63d0\u5347\u54c1\u724c\u50f9\u503c\u8207\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u3002[\/vc_column_text][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;111572&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%80%e3%80%81stp%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a6%81%e5%81%9astp%ef%bc%9f\"><\/span><strong>\u4e00\u3001STP\u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebc\u8981\u505aSTP\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>STP\u6a21\u578b\u53ef\u5206\u70ba\u4e09\u500b\u74b0\u7bc0\uff1a<\/strong><\/p>\n<div><\/div>\n<div>\n<ul>\n<li>S\uff08Segmentation \u5e02\u5834\u5340\u9694\uff09\uff1a\u597d\u6bd4\u4e00\u4f4d\u5712\u4e01\u5728\u5ee3\u95ca\u7684\u82b1\u5712\u88e1\uff0c\u5c07\u571f\u5730\u4f9d\u7167\u967d\u5149\u3001\u571f\u58e4\u8207\u6c23\u5019\u7279\u6027\u5283\u5206\u6210\u4e0d\u540c\u7684\u5340\u584a\uff0c\u6bcf\u584a\u5730\u9069\u5408\u4e0d\u540c\u7684\u82b1\u5349\u8207\u4f5c\u7269\u3002<\/li>\n<li>T\uff08Targeting \u76ee\u6a19\u5e02\u5834\u9078\u64c7\uff09\uff1a\u5712\u4e01\u5f9e\u9019\u4e9b\u5340\u584a\u4e2d\u6311\u9078\u51fa\u6700\u9069\u5408\u81ea\u5df1\u5c08\u9577\u8207\u8cc7\u6e90\u7684\u90a3\u7247\u571f\u5730\uff0c\u4f5c\u70ba\u4e3b\u8981\u8015\u8018\u7684\u5712\u5730\u3002<\/li>\n<li>P\uff08Positioning \u5e02\u5834\u5b9a\u4f4d\uff09\uff1a\u5728\u9019\u7247\u571f\u5730\u4e0a\uff0c\u5712\u4e01\u7cbe\u5fc3\u8a2d\u8a08\u666f\u89c0\u8207\u82b1\u8272\uff0c\u8b93\u82b1\u5712\u4e0d\u50c5\u7368\u5177\u7f8e\u611f\uff0c\u4e5f\u80fd\u5438\u5f15\u7279\u5b9a\u611b\u82b1\u4eba\u58eb\u7684\u76ee\u5149\u8207\u559c\u611b\u3002<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>STP\u5c0d\u54c1\u724c\u8cc7\u6e90\u914d\u7f6e\u8207\u54c1\u724c\u9577\u671f\u50f9\u503c\u7684\u5f71\u97ff\uff1a<\/strong><\/p>\n<div>\n<p>&nbsp;<\/p>\n<p>\u54c1\u724c\u904b\u7528STP\u7684\u6700\u5927\u597d\u8655\uff0c\u662f\u80fd\u5c07\u8cc7\u6e90\u96c6\u4e2d\u5728\u6700\u6709\u6f5b\u529b\u7684\u5e02\u5834\uff0c\u907f\u514d\u932f\u7f6e\u54c1\u724c\u8cc7\u6e90\u3002\u6e05\u6670\u7684\u5e02\u5834\u5b9a\u4f4d\uff0c\u80fd\u8b93\u54c1\u724c\u5728\u76ee\u6a19\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3001\u4e0d\u6613\u88ab\u53d6\u4ee3\u3002\u7576\u54c1\u724c\u80fd\u7cbe\u6e96\u9396\u5b9a\u6f5b\u5728\u5ba2\u6236\u4e26\u6eff\u8db3\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\uff0c\u54c1\u724c\u7684\u6709\u6548\u6e9d\u901a\u66f4\u5bb9\u6613\u7522\u751f\u6210\u679c\uff0c\u800c\u9577\u671f\u7d2f\u7a4d\u5177\u5099\u597d\u611f\u5ea6\u7684\u54c1\u724c\u5370\u8c61\uff0c\u4e5f\u6703\u66f4\u9032\u4e00\u6b65\u7a69\u56fa\u54c1\u724c\u5728\u7af6\u722d\u5e02\u5834\u4e2d\u7684\u9818\u5c0e\u5730\u4f4d\u3002<\/p>\n<p>STP\u4e0d\u55ae\u662f\u54c1\u724c\u884c\u92b7\u7684\u4e00\u7a2e\u5206\u6790\u65b9\u6cd5\uff0c\u5b83\u66f4\u50cf\u54c1\u724c\u5728\u5e02\u5834\u7af6\u6280\u5834\u4e0a\u7684\u5b9a\u9328\uff0c\u8b93\u4f01\u696d\u5728\u773e\u591a\u7af6\u722d\u8005\u4e4b\u9593\u7ad9\u7a69\u8173\u6b65\uff0c\u627e\u5230\u6700\u9069\u5408\u767c\u8072\u8207\u767c\u5c55\u7684\u821e\u53f0\uff0c\u4e26\u6301\u7e8c\u7d2f\u7a4d\u5f71\u97ff\u529b\u8207\u50f9\u503c\u3002<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;181090&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%ba%8c%e3%80%81stp%e5%bf%85%e5%ad%b8%e5%88%86%e6%9e%90%e6%8a%80%e5%b7%a7%e5%85%ac%e9%96%8b\"><\/span><strong>\u4e8c\u3001STP\u5fc5\u5b78\u5206\u6790\u6280\u5de7\u516c\u958b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5c08\u6ce8\u65bc\u54c1\u724c\u7b56\u7565\u7684\u745e\u81f4\u9867\u554f\u5718\u968a\uff0c\u6211\u5011\u5f37\u8abf\uff1aSTP\u662f\u4e00\u5957\u7531\u300c\u5e02\u5834\u5340\u9694\uff08S\uff09\u2192 \u76ee\u6a19\u5e02\u5834\u9078\u64c7\uff08T\uff09\u2192 \u5e02\u5834\u5b9a\u4f4d\uff08P\uff09\u300d\u7d44\u6210\u7684\u5b8c\u6574\u54c1\u724c\u5206\u6790\u6cd5\u3002\u5b83\u4e0d\u662f\u55ae\u7d14\u7684\u884c\u92b7\u6280\u5de7\uff0c\u800c\u662f\u4e00\u689d\u7d50\u69cb\u5316\u7684\u7b56\u7565\u6d41\u7a0b\uff1a\u5148\u900f\u904e\u6578\u64da\u8207\u7814\u7a76\u5b8c\u6210\u5e02\u5834\u5340\u9694\uff0c\u518d\u4f9d\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u7af6\u722d\u5f37\u5ea6\u8207\u54c1\u724c\u5951\u5408\u5ea6\u8a55\u4f30\u4e26\u9078\u5b9a\u76ee\u6a19\u5e02\u5834\uff0c\u6700\u5f8c\u4ee5\u50f9\u503c\u4e3b\u5f35\u8207\u5b9a\u4f4d\u5730\u5716\u5c07\u7b56\u7565\u843d\u5730\u5230\u54c1\u724c\u6e9d\u901a\u8a0a\u606f\u3001\u7522\u54c1\u53ca\u670d\u52d9\u8a2d\u8a08\u8207\u884c\u92b74P\uff08\u7522\u54c1\u3001\u50f9\u683c\u3001\u901a\u8def\u3001\u4fc3\u92b7\uff09\u4e0a\u3002STP\u6d41\u7a0b\u53ef\u5faa\u74b0\u904b\u4f5c\uff0c\u900f\u904e\u5e02\u5834\u56de\u994b\u8207\u7e3e\u6548\u6307\u6a19\u6301\u7e8c\u512a\u5316\uff0c\u78ba\u4fdd\u54c1\u724c\u8207\u5e02\u5834\u8108\u52d5\u4fdd\u6301\u540c\u6b65\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>STP\u8207\u767c\u6398\u6f5b\u5728\u5ba2\u6236\u7684\u95dc\u806f<\/strong><\/p>\n<p>\u900f\u904e\u5e02\u5834\u5340\u9694\u627e\u51fa\u591a\u6a23\u5316\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u518d\u9396\u5b9a\u6700\u5177\u50f9\u503c\u7684\u76ee\u6a19\u5e02\u5834\uff0c\u6700\u5f8c\u5236\u5b9a\u5dee\u7570\u5316\u7684\u5e02\u5834\u5b9a\u4f4d\uff0c\u80fd\u8b93\u54c1\u724c\u5feb\u901f\u805a\u7126\u65bc\u6f5b\u529b\u76ee\u6a19\u5ba2\u7fa4\uff0c\u964d\u4f4e\u8a66\u932f\u6210\u672c\uff0c\u63d0\u5347\u54c1\u724c\u89f8\u9ede\u8f49\u63db\u7387\u8207\u653e\u5927\u884c\u92b7\u6548\u76ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>STP\u5fc5\u5b78\u5206\u6790\u6280\u5de7<\/strong><\/p>\n<div>\n<ol>\n<li><strong>\u7af6\u54c1\u5206\u6790\uff1a<\/strong>\u900f\u904e\u6536\u96c6\u8207\u6574\u7406\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u7684\u5e02\u5834\u8868\u73fe\u3001\u7522\u54c1\u7279\u6027\u3001\u50f9\u683c\u7b56\u7565\u53ca\u884c\u92b7\u6d3b\u52d5\uff0c\u8a55\u4f30\u5b83\u5011\u7684\u512a\u52e2\u8207\u4e0d\u8db3\uff0c\u627e\u51fa\u54c1\u724c\u5728\u5e02\u5834\u4e2d\u7684\u5dee\u7570\u5316\u6a5f\u6703\u3002<\/li>\n<li><strong>\u4f7f\u7528\u8005\u5206\u6790\uff1a<\/strong>\u85c9\u7531\u9867\u5ba2\u8a2a\u8ac7\u3001\u554f\u5377\u8abf\u67e5\u3001\u884c\u70ba\u6578\u64da\u8ffd\u8e64\u7b49\u65b9\u5f0f\uff0c\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u3001\u504f\u597d\u3001\u8cfc\u8cb7\u52d5\u6a5f\u8207\u75db\u9ede\uff0c\u5efa\u7acb\u5177\u8c61\u5316\u7684\u9867\u5ba2\u8f2a\u5ed3\u3002<\/li>\n<li><strong>SWOT\u5206\u6790\uff1a<\/strong>\u76e4\u9ede\u54c1\u724c\u7684\u512a\u52e2\uff08Strengths\uff09\u3001\u52a3\u52e2\uff08Weaknesses\uff09\u3001\u6a5f\u6703\uff08Opportunities\uff09\u8207\u5a01\u8105\uff08Threats\uff09\uff0c\u4f5c\u70ba\u7b56\u7565\u5236\u5b9a\u7684\u6838\u5fc3\u4f9d\u64da\u3002<\/li>\n<li><strong>Matrix\u56db\u5927\u8c61\u9650\u5206\u6790\uff1a<\/strong>\u4ee5\u5e02\u5834\u5438\u5f15\u529b\u8207\u7af6\u722d\u512a\u52e2\u70ba\u5169\u5927\u7dad\u5ea6\uff0c\u5c07\u5e02\u5834\u6a5f\u6703\u8207\u54c1\u724c\u4f4d\u7f6e\u8996\u89ba\u5316\u5206\u4f48\u65bc\u56db\u5927\u8c61\u9650\uff0c\u5354\u52a9\u5224\u65b7\u512a\u5148\u6295\u5165\u8207\u8cc7\u6e90\u914d\u7f6e\u65b9\u5411\u3002<\/li>\n<\/ol>\n<\/div>\n<p>[\/vc_column_text][vc_single_image media=&#8221;30734&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;193708&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;102666&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%89%e3%80%81%e5%9c%8b%e5%85%a7%e5%a4%96%e7%b2%be%e9%81%b8stp%e5%88%86%e6%9e%90%e5%af%a6%e6%88%b0%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab\"><\/span><strong>\u4e09\u3001\u570b\u5167\u5916\u7cbe\u9078STP\u5206\u6790\u5be6\u6230\u6848\u4f8b\u5206\u4eab<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%e5%9c%8b%e5%a4%96%e6%a1%88%e4%be%8b%ef%bc%9atesla-%e7%89%b9%e6%96%af%e6%8b%89%ef%bc%88%e8%a3%bd%e9%80%a0%e6%a5%ad%ef%bc%9a%e5%85%a8%e7%90%83%e5%b8%82%e5%a0%b4%e4%bd%88%e5%b1%80%e7%ad%96%e7%95%a5%ef%bc%89\"><\/span>\u570b\u5916\u6848\u4f8b\uff1aTesla \u7279\u65af\u62c9\uff08\u88fd\u9020\u696d\uff1a\u5168\u7403\u5e02\u5834\u4f48\u5c40\u7b56\u7565\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7279\u65af\u62c9\u900f\u904eSTP\u7b56\u7565\uff0c\u7cbe\u6e96\u5340\u9694\u5168\u7403\u5e02\u5834\u7684\u6d88\u8cbb\u65cf\u7fa4\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u5730\u5340\u5236\u5b9a\u7522\u54c1\u8207\u884c\u92b7\u91cd\u9ede\u3002\u5728\u5317\u7f8e\u5e02\u5834\uff0c\u5f37\u8abf\u9ad8\u6027\u80fd\u8207\u5275\u65b0\u79d1\u6280\uff0c\u5438\u5f15\u8ffd\u6c42\u901f\u5ea6\u8207\u5c16\u7aef\u6280\u8853\u7684\u6d88\u8cbb\u8005\uff1b\u5728\u6b50\u6d32\u5e02\u5834\uff0c\u5247\u8457\u91cd\u6c38\u7e8c\u80fd\u6e90\u8207\u74b0\u4fdd\u7406\u5ff5\uff0c\u7b26\u5408\u7576\u5730\u5c0d\u7da0\u8272\u4ea4\u901a\u7684\u9ad8\u5ea6\u95dc\u6ce8\uff1b\u5728\u4e9e\u6d32\u5e02\u5834\uff0c\u7d50\u5408\u667a\u6167\u79d1\u6280\u8207\u57ce\u5e02\u4ea4\u901a\u9700\u6c42\uff0c\u63a8\u51fa\u9069\u5408\u7576\u5730\u57fa\u790e\u8a2d\u65bd\u7684\u8eca\u6b3e\u8207\u670d\u52d9\uff0c\u6210\u529f\u5efa\u7acb\u5168\u7403\u4e00\u81f4\u4e14\u56e0\u5730\u5236\u5b9c\u7684\u54c1\u724c\u5f62\u8c61\u3002[\/vc_column_text][vc_single_image 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style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/portfolio\/xpore-2\/\">Xpore\u6848\u4f8b\u9023\u7d50<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.xpore-global.com\/tw\">Xpore \u5b98\u7db2\u9023\u7d50<\/a><\/span>[\/vc_column_text][vc_single_image media=&#8221;30699&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;662112&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;167461&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u5716\u7247\u4f86\u6e90\uff1aXpore[\/vc_column_text][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text text_color=&#8221;color-184738&#8243; uncode_shortcode_id=&#8221;160503&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/brand-positioning\/\">\u54c1\u724c\u5b9a\u4f4d\u662f\u4ec0\u9ebc\uff1f\u54c1\u724c\u5b9a\u4f4d\u7bc4\u4f8b\u5168\u9762\u89e3\u6790\uff0c\u65b0\u5275\/\u4e2d\u5c0f\u4f01\u696d\u770b\u9019\u7bc7\uff01<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/vetica-group.com\/tw\/tw\/target-audiance\/\">\u76ee\u6a19\u5ba2\u7fa4\u5982\u4f55\u7cbe\u6e96\u5b9a\u4f4d\uff1f\u9396\u5b9a\u5ba2\u7fa4\u4e94\u5927\u95dc\u9375\uff0c\u54c1\u724c\u5fc5\u5099\u6280\u80fd\u770b\u9019\u7bc7\uff01<\/a><\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; uncode_shortcode_id=&#8221;191252&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;news-heading-section&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; 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