May 2019

Welcome on Board!

Vetica Taipei strengthen the strategic and digital branding with the new team members Jason Hung and Vivi Chen.


New Consulting Director – Jason Hung

Jason Hung has worked for several international companies such as Unilever, Loréal, Nespresso, Kraft Foods and has many years of experience in brand management.

He began his career in marketing in 2003, where he acquired extensive knowledge in the areas of brand strategy and consumer insights. At Unilever, he was responsible for brand positioning for Dove Hair and HomeCare products. He also won the “Unilever North Asia Marketing Best Practice” Award for the successful launch of the CLEAR brand in Taiwan. Another project won the “Kraft Foods TEAM” Award.

“Brand Identity not only needs a beautiful shell, it also needs a soul. It is a core system that moves customers and strengthens loyalty. Vetica is equipped with first class strategic design capabilities and is experienced in successful brand building. I look forward to working with our customers to be successful in strategic branding.”

New Brand Strategic Business Manager – Vivi Chen

Vivi Chen has worked in the media industry for over ten years – her experience spans various media platforms such as radio stations, television stations, digital media and financial magazines. She also worked for a media agency where she managed many brands in digital marketing projects. Her skills will provide our clients in Asia with great added value in the areas of Brand Public Relationship and Brand Marketing Design.

Vivi ChenShe started her career as a news editor and presenter. After a few years, she moved within the media group to the digital marketing and advertising department. There she developed new business models and specialised in the development of a digital marketing full service to improve the overall brand image of her clients. This always with the aim to optimize the brand awareness of the brand.

“Tell a touching story through multi-media formats such as texts, videos, animations, interactive games. Corporate branding, strategic alliances and new business development are my passion. I am happy to offer Vetica’s clients new creative opportunities to develop their brands.”