Top-line optimisation Corporate strategy Brand strategy Design management Mergers and acquisitions support Private equity support
How we work
No matter what questions or challenges you have, we will advise you on an equal footing. Together, we will develop sustainable solutions to make your brand, products and services even more successful.
Our disciplines:
Together with your team, we analyze your current offer and customer approach and document the status quo.
We examine your existing business model and brand positioning, compare the demands of your various customer groups with your offerings and your most important competitors. In a structured and holistic process, we identify the core of your future market performance, uncover potential and pinpoint your unique selling points. In this way, we create sustainable improvements in your customer experience and value chain, laying the foundation for sustainable growth and profitability.
Resilience is important to ensure long-term success in fast-moving times. It is therefore crucial for your company to interpret the different markets and associated trends more accurately and use them to your advantage.
This is not only about identifying developments and trends at an early stage, but also about taking an in-depth look at the associated effects on their business model.
Strong brands are characterised by their clear and distinctive image, their positioning in the market, and their relevant and therefore desirable offerings for their customers.
With innovation, creativity and entrepreneurial thinking, we create distinctive brand experiences for you that can be seamlessly integrated into your organisation, processes, products and services.
Design stands for creativity and emotions. Management stands for organisation and control.
Without creativity and emotion, you cannot win markets, and without management, ideas cannot be implemented.
This tension between design and management offers enormous potential for sustainable optimisation.
For years, we have been building bridges between these two disciplines and supporting national and international companies in successfully implementing design management in their organisations in a profitable way.
Our proven screening methods and potential audits help to gain clarity in an M&A process, identify opportunities and risks, and take targeted action.
This applies to upcoming acquisitions, purchases or sales of companies, as well as the disposal of specific business segments. For us, it is not only the key figures from recent years that count, but above all the future potential of your top-line factors for the coming years.
Thanks to our many years of experience, we help internationally active private equity organisations to implement the ‘buy to sell’ process efficiently and profitably.
We work with the aim of proactively, sustainably and value-optimised transforming the brand and its positioning, the product and/or service portfolio, customer relevance and the sales and marketing concept. Our clients value our discretion, integrity and working methods, which enable us to generate substantial added value in a very short time.
Our Consultingservices
Research & Findings
- Qualitative customer interviews
- Competitive analysis
- Benchmarking
- Touchpoint analysis
- Customer Journey Mapping
- Portfolio analysis and strategy
- Target group and persona definition
Brand strategy & positioning
- Brand positioning
- Vetica Value Space
- Brand analysis and brand strategy
- Brand architecture
- Vision and Mission
- Brand core values
Innovation & Transformation:
- Innovation management
- Digital transformation
- Customer experience
- Design Thinking
Design governance and management:
- Design management
- Design‑Maturity‑Index
- Service blueprint
- Vetica Brand Audit
- Design maturity assessment
- Customer centric audit
- Design governance
What our customers say:
Die Hingabe von Vetica als Partner, führte zu Lösungen, welche unsere Erwartungen übertraf.
Loredana Negriu, Global PM, AC Charging, ABB E-mobility
Die sehr strukturierte Vorgehensweise und der evolutionäre Ansatz hat uns besonders gefallen.
Dr. Nicholas Matten, Co-CEO STIEBEL ELTRON GmbH & Co.KG
Vetica hat für uns in kürzester Zeit eine komplett neue, zukunftsorientierte Plattform geschaffen.
Marc Friederich, CEO Duscholux Holding
Die Zusammenarbeit mit Vetica hat uns einen grossen Schritt weitergebracht.
Raphael Gübelin, CEO Gübelin
Vetica hat für uns einen neuen Auftritt geformt, der unsere Vergangenheit ehrt und gleichzeitig den Weg in die Zukunft weist.
Renzo Davatz, CEO Netstal Maschinen AG
