FAQ

Vetica Group is an independent brand and design agency headquartered in Lucerne, Switzerland, with offices in Germany and Taiwan. Founded in 1998, we combine strategic consulting with brand, digital and product design to help international companies build stronger, more differentiated brands.

We offer four core services: brand strategy, brand design, digital design and product design. These are complemented by strategic consulting including brand audits, design management, top-line optimisation, customer experience, digital transformation and mergers and acquisitions support.

Our portfolio spans both European and Asian markets. In Europe we have worked with companies including ABB, Roche, Victorinox, Laufen, Gübelin, Netstal, KWC, Duscholux and Stiebel Eltron. In Asia, our long-term partners include Fubon Financial and Fubon Group. Since 1998 we have completed over 677 projects for 214 clients.

We have deep experience across financial services, industrial manufacturing, medical technology, consumer goods, luxury, and technology. This cross-sector expertise allows us to bring fresh strategic perspectives and proven design methodologies to every client engagement.

Brand strategy defines how a company positions itself in the market, what it stands for, and how it communicates across every touchpoint. Without a clear strategy, design decisions lack direction and consistency. At Vetica Group, strategy always precedes design – we develop the why before the how.

Every project starts with a strategic phase: qualitative interviews, competitor analysis, benchmarking and brand positioning. From there we move into design development – visual identity, tone of voice, brand guidelines – followed by iterative review cycles with the client before final delivery.

The Vetica Brand Audit is a structured evaluation of a company’s brand identity, market positioning and design maturity. It identifies strengths, gaps and opportunities, and provides a clear strategic foundation for any subsequent brand or design project.

We work according to a co-creation model – close, iterative collaboration between our team and the client throughout the entire project. We do not deliver finished work in isolation; we build it together, with regular checkpoints and shared decision-making at every stage.

Yes. We work with global corporations as well as regional and mid-size companies. Our approach is always tailored to the client’s scale, market position and strategic objectives – from full brand transformation programs to focused consulting engagements.

The best starting point is a direct conversation. Reach out via our contact page and tell us about your brand challenge. We will get back to you promptly to discuss your needs and explore how we can work together.