We Care
Wellcare is a healthcare company specializing in relaxation products such as electric blankets and heating pads. Based on the concept of “We Care”, Wellcare has successfully expanded its ODM business into global markets, marking the beginning of a new era for the company. In close collaboration with Vetica and through the expansion of their OBM business, a high-quality and coherent brand identity system was established.
To ensure a successful and smooth transition from Wellcare’s ODM model to an OBM brand, Vetica and the management defined new strategic implementations. The new slogan, “Care Around You,” was developed in tandem with the brand repositioning. Furthermore, a new identity was created that symbolizes the future brand concept of “Care” by integrating the product concept “Air Flow.”
Vetica developed a complete set of design implementations to ensure Wellcare’s brand identity system remains consistent across all touchpoints, including stationery, packaging, catalogs and brochures, the website, and further applications.
By expanding the overarching brand concept, Vetica established a dedicated technical brand identity for “4D DWF (Dynamic Warmth Flow)”—Wellcare’s innovative technology—visualizing and communicating the company’s strengths in technical development.
Brand development is an end-to-end process where every single detail must be meticulously designed and executed. The Wellcare brand identity system, thoroughly finalized and managed by Vetica, delivers a consistent brand image across all levels. Furthermore, Vetica supported Wellcare in defining its product portfolio and brand awareness for its ODM business. The result is not only a highly flexible business strategy, but also an expanded brand presence across all channels.
