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Cocolife

Sustainability in its most beautiful form

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Ein rustikaler Holzkorb gefuellt mit Coco Easy Kokosnuessen, die in atmungsaktiven, transparenten Beuteln mit Kraftpapier-Verschluss und schwarzen Marken-Anhaengern verpackt sind.

ServicesProduktdesign - Branding

SectorsKonsumgüter

Awards

Close-up of a smiling woman drinking fresh coconut water through a green and white striped paper straw directly from the innovatively opened Coco Easy coconut.

Good design for a great taste

Coco Life was founded in Taiwan as a start-up by three entrepreneurs with international managerial experience. The aim was to give the traditionally oriented agricultural industry a boost.

The founders’ in-depth understanding of international markets enabled the creation of a new brand and an innovative product: Coco Easy. In order to position Coco Easy successfully, Vetica was brought in to act as a branding, packaging and innovation partner for this project. Coco Easy is a refreshing coconut drink sold in a real coconut that requires no additional packaging and is simple to open with just one finger thanks to a patented modification of the coconut shell.

In order to offer consumers an optimal gustatory experience, Coco Easy is sold as a set together with a wooden spoon and a natural straw. The difficulty was that coconuts are a natural product that has different shapes and continues to ripen and breathe, depending on when it is harvested. This new type of packaging had to meet high demands to ensure that it both perfectly presented the product and met the strict hygiene requirements.

After countless tests, Vetica developed a novel packaging solution that is appropriate for a natural product like the coconut.

The smart coconut

A smart design concept enabled Vetica to create not only a new brand and innovative packaging, but also a new kind of customer experience.

Three-step sequence: 1. Finger on the metal ring. 2. Pulling the ring opens the pre-cut coconut lid. 3. Straw inserted into the opening.
A Coco Easy coconut inside a breathable, transparent stand-up pouch with a kraft paper seal, printed with the black Coco Easy logo. A hand is holding the black brand tag.
Overview of the entire Coco Easy product range on a white background: cardboard boxes, paper carrier bag, coconut, pouches, straws, wooden spoon, branded tape, and tags.
A hand holding a smartphone displaying the Coco Easy mobile website, featuring images of fresh coconuts and explanations of the opening mechanism.

This design concept solves the task of developing a packaging for fresh coconuts through a consequent extension of the fruit. A clever opening, for inserting a straw, was added to the shell itself, while a breathable and waterproof plastic seal bag protects the coconut and gives consumers a view and proof of the fruit’s quality. This communicates the brand message of offering a real natural product both properly and pleasantly.

Quote from the Red Dot jury

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