Connecting to your new digital life - The world's leading network connectivity brand: D-Link
The brand name of D-Link is “Youxun,” which means friendly communication. Founded in 1987, D-Link initially focused on the development of computer networking equipment. To this day, the company distributes its products worldwide under the brand name “D-Link” (Digital Link).
D-Link Corporation provides innovative product solutions for residential, commercial, and industrial networking needs. The overarching goal is to bring modern and secure network communication services powered by innovative technology to the market, thereby becoming the leading brand for intelligent full-service networking.
Since 2020, the MIT (Made-in-Taiwan) chipset has been the world’s first to guarantee secure network technology. High quality, reliability, and an unbeatable price-performance ratio have secured additional market share for D-Link.
One Connection - Infinite Possibilities
The Vetica design team was tasked with preserving the existing brand values while creating a new brand image that elevates the company to the next level.
The branding focuses on the link symbol in the existing D-Link logo to highlight its new meaning: the start of a new phase in the new digital age.
Market Launch of the EAGLE PRO AI Product Line
D-Link’s refreshed brand image is accompanied by the introduction of a new product brand – EAGLE PRO AI.
With this product line and matching cloud platform service, D-Link supports its customers in building Smart Homes, Smart Businesses, and Smart Industries. Vetica worked closely with the D-Link team to develop the new positioning for an entire suite of smart-life services. The corporate design system was consistently rolled out across all online and offline touchpoints, including the website, all print collateral, and packaging.
