Sustainable Rebranding for STIEBEL ELTRON
STIEBEL ELTRON is driving the global energy transition forward with innovative home technology and unwavering commitment. STIEBEL ELTRON’s products provide space heating and cooling, as well as air and hot water supply, ensuring a sustainable home where you can feel comfortable. In the future, increasingly complex high-end technologies will require simple, intuitive, and secure user experiences for customers around the world. For this reason, STIEBEL ELTRON has decided to make all communication with end customers even more concise, emotional, and straightforward. After all, a brand’s success always rests on its distinctive, authentic identity and communication.
Greater visibility, emotion, and personality for the market leader
Working with STIEBEL ELTRON’s leadership team through an iterative and agile process, the Vetica team defined the brand’s strategic positioning, the company’s vision—including a new brand identity—and a realignment of the company both internally and externally.
Vetica carried out the following projects to translate the new brand strategy into visual and content-based solutions:
- Fine-tuning the word and figurative marks for digital applications
- Definition of New Primary and Secondary Colors
- Typographic Optimization of the Corporate Typeface
- A New Visual Identity for the Brand, Products, and Company
- Development of New Illustration Designs
- Establishing a consistent verbal identity for headlines and copy across various channels
- Design of all communication materials using a flexible layout system for digital and analog media
- New Brand Guidelines as a CI/CD Manual
After VETICA conducted an external review of all aspects of the STIEBEL ELTRON brand, it became clear to us that we needed to refine many areas. I particularly appreciated their highly structured approach and evolutionary methodology.
Dr. Nicholas Matten, Managing Director of Sales, Marketing, and Finance at STIEBEL ELTRON GMBH & CO. KG
